Podcasts Done For You Show

Most business podcasts do not fail because the host is not good. They fail because the host tried to do it all alone. Everyone tells you to start a podcast. Almost nobody tells you the order to do it in. There is one step that decides whether you will still be recording in six months, and it is the step most hosts skip. This episode walks the whole thing in five steps, from the strategy that comes...

What does real influence look like? Forget follower counts. In this episode, recorded ahead of The Influencers 2026, Anthony Perl sits down with Jessica Brown, the founder of the Warrior Woman Foundation. Jessica spent a decade as a high school teacher in South Western Sydney and three decades advocating for children in the protection system before she started the Foundation. Her whole model rests...

Episode overview What does real influence look like? Forget follower counts. In this episode, recorded ahead of The Influencers 2026, Anthony Perl sits down with David Clelland, senior partner and co-founder of the AI strategy business OmniPulse AI. David calls himself a treasure hunter, not an AI strategist: he goes looking for where the gold is hiding in a business. The problem, he says, is that...

Episode overview What if the thing holding your business back is not your product, but the conversation you keep avoiding? In this episode, recorded ahead of The Influencers 2026, Anthony Perl sits down with Aaron Smith and Andrew Cominos, the two sales operators behind the new membership Sell Mates. They call themselves your professional idiots, and they are on a mission to change how business ow...

What does real influence look like? Forget follower counts. In this episode, recorded ahead of The Influencers 2026, Anthony Perl sits down with keynote speaker and author Kirryn Zerna, who co-created the event with Russell Pearson. Real influence, Kirryn argues, is perception: the stories people tell about you and the experience they have of you. And it is built or broken by micro behaviours. Key...

Business strategist Russell Pearson on building the kind of influence where the room turns around when you walk in, ahead of The Influencers 2026 in Sydney. What does real influence look like? Forget follower counts. In this episode, recorded ahead of The Influencers 2026, Anthony Perl sits down with business strategist Russell Pearson, co-creator of the event. Real influence, Russell argues, is a...

Is a podcast right for me? We break down the realities of launching a show so you can decide if it is the right move for you. Many business owners ask if they should start a podcast to build authority, but the reality of consistent content creation often gets overlooked. In this episode, we deconstruct the common myths around podcasting and look at how to actually build a show that serves your bus...

Learn how to build a sales funnel that uses your podcast to attract clients who do the heavy lifting for you. Stop treating your show as content only. Most people assume podcasting is just for brand awareness, but it can be a powerful tool for client acquisition. This episode explains how to flip the traditional model so your podcasting strategy actively filters for high-quality prospects. Instead...

The podcast boom is absolutely real, and in this episode Anthony Perl breaks down 10 compelling reasons why business owners are falling behind by not having a podcast. From differentiating yourself in an AI-saturated market to tapping into 1.5 billion monthly listeners, this episode makes the case that podcasting is no longer optional for businesses that want to build authority, relationships, and...

Anthony Perl makes the case that the so-called dumb question is the single most undervalued tool in podcast planning. The premise is simple but routinely ignored: your audience tunes in because they do not know what you know. The moment you assume they do, you lose them. This episode unpacks what a dumb question actually is (and is not), why acronyms are the number one trap for losing listeners, a...

Anthony Perl tackles the single biggest objection he hears from business owners: "Should I really be podcasting?" His answer is unequivocal — yes, and here's why. With 1.5 billion monthly podcast listeners and only 225,000 active business podcasts globally, the playing field is remarkably uncrowded. Anthony breaks down the real numbers, debunks the "too many podcasts" myth, and explains why your w...

You have been thinking about it long enough. Here is the complete map to launching your podcast. If starting a podcast has been sitting on your list - and you keep putting it off because the whole process feels overwhelming - this is the episode that clears the path. Anthony Perl covers every key decision a business owner needs to make before they go anywhere near a microphone: the strategy, the a...

You are already an expert in something — you just have not packaged it yet. Patrick Engasser , bestselling author of "If I Can Do It, You Can Do It ," spent 15 years in Fortune 500 insurance sales — the last 10 as a district manager — before launching his own coaching and speaking business. In this episode of Podcasts Done For You Show , Patrick reveals why writing a book packages your authority i...

AI podcast generation is trending, but should your business go down that path? In this episode, I unpack why AI-generated podcasts lack authenticity, why the "better version of yourself" idea doesn't work, and where AI genuinely helps versus where it harms. Your authentic voice is your most powerful business asset — don't hand it over to a machine. I share the one type of AI use I happily endorse,...

In this episode of Podcasts Done For You Show, I tackle the question I get asked more than any other: how do you solve the problem of creating consistent, sustainable, authentic content for your business? I unpack why outsourcing your content creation to agencies or overseas writers is a mistake - because they're not you, they don't know your stories, and the content ends up manufactured rather th...

How to Show Up on Camera So People Actually Want to Listen to You Did you know that 55% of all communication is non-verbal? That means your body language, your eye contact, your background, and your lighting are doing the heavy lifting long before you even open your mouth. In this episode, I'm joined by Dr. Christiaan (Chris) Willems - a specialist communication consultant and coach at ArtsMedia C...

You have been thinking about it long enough. Here is the complete map to launching your podcast.** Most business owners who want a podcast never start one. Not because the idea is not right for their business — it almost always is. They stall because the process looks overwhelming: the equipment, the software, the platforms, the planning, the promotion. It feels like a project with no clear starti...

There is no magic bullet in marketing - and every business owner who has gone looking for one already knows it. Most business owners have tried everything. Networking. LinkedIn. SEO. Advertising. Letterbox drops. Conference sponsorships. Anthony Perl has 35 years of marketing experience, and his answer is direct: the magic bullet does not exist. But there is a legend - and it is closer than most p...

Your show description is the single most important piece of copy you will write for your podcast - and most business podcasters get it completely wrong. Before a single episode is played, before a title is read, before a host's name registers, your show description is doing the heavy lifting of convincing someone to subscribe. Get it right, and you build an audience. Get it wrong, and you lose the...

Is your podcast costing too much - or is NOT having one costing you even more? This is the question I get asked almost every single day, and in this episode of Podcasts Done For You Show, I'm answering it straight - no notes, no preparation, just the honest truth about what a podcast really costs a business owner. And here's the thing: most people are asking the wrong question. What you'll learn i...

What makes someone stop what they are doing, press play, and actually stay with your podcast until the very end? In this episode, Anthony Perl asks the big question every business podcaster needs to answer - and shares the real triggers that get the right people to pay attention, and keep paying it. From the power of a professional voiceover introduction to the role of pacing, delivery and authent...

What should your next podcast episode be about? It is the question every podcaster faces - and in this episode of Podcasts Done For You Show , host Anthony Perl breaks it wide open with 10 practical, proven ways to find the best podcast topics. Anthony covers how to use your listener's own language instead of your own, why your client conversations and DMs are goldmines of ready-made episode ideas...

Your podcast thumbnail is your first impression — and in a crowded feed, it can be the difference between a new listener clicking play or scrolling straight past you. In this episode, Anthony Perl shares everything you need to know about podcast graphics, from why professional photography matters to how to manage your brand across multiple platforms. In this episode you'll learn: Why you should ne...

What's the most underrated branding tool in podcasting? It's not your microphone, your editing, or even your content. It's your music. In this episode of Podcasts Done For You Show, Anthony Perl breaks down everything you need to know about original podcast music - from why it matters for your brand, to the copyright traps that could cost you thousands, to how to commission a piece of music that i...

What does it take to build a loyal audience from scratch, hold their attention night after night, and conduct interviews so good that your guests thank you on air? In this very special episode, Anthony Perl is reunited with his former colleague and long-time friend, veteran broadcaster John Kerr — and the result is exactly the kind of warm, candid, story-rich conversation that both men have spent...