OFF THE RECORD PODCAST

In this episode, we dive into the role of PR in the current music industry and why visibility, storytelling, and relationships matter more than ever for independent artists. We break down: • What music PR actually is (and what it isn’t) • How press, blogs, playlists, and digital media shape perception • The difference between hype and long-term brand building • When PR makes sense in your career—a...

In this episode of we dive into the strategies every independent musician needs to unlock Spotify’s full potential. We break down: • How to approach editorial playlists (and what curators look for) • The power of algorithmic playlists like Discover Weekly and Release Radar • How to use Spotify for Artists data to better understand your listeners • Smart release strategies that increase your chance...

Welcome to the second episode of the Off The Record Podcast – where industry experts and insiders, unpack the biggest trends shaping today’s music and creator economy. In this episode: We dive into the core difference between branding and marketing: branding is understanding your audience, marketing is finding them . You’ll learn how to shape your look, sound, and story into a clear identity that...

Welcome to the very first episode of the Off The Record Podcast – where industry experts and insiders, unpack the biggest trends shaping today’s music and creator economy."In this episode: We dive deep into Spotify's controversial removal of streams from specific tracks. What happened? Why? what can you do about it? Our Industry experts gives us the inside scoop. It's a battle of the platforms: In...