Nordic Ad Tech Review

In our latest episode of the Nordic Ad Tech Review, we spoke to Fredrik Johansson, CEO of Livewrapped and Karim Ghouas, COO at Kobler A/S, about the impact of the EU’s Transparency and Targeting of Political Advertising rules (TTPA) - legislation that took effect in October 2025. What do these regulations mean for advertisers, buyers, publishers, and adtech companies? Is it just an additional comp...

[This episode is in English] In the 13th episode of Nordic Adtech Review, we have the pleasure of hosting Jakob Stald Møllmann from Digital Attention. Join us as we delve into the increasingly important topic of sustainability in our industry. What exactly does sustainability mean in the context of advertising? How can businesses strike a balance between sustainability and growth? And imagine a sc...

[This episode is in Swedish] For the 12th Episode of the Nordic Adtech Review we are joined by Nike Carlstoft, CEO of Dentsu Sweden. In this episode we discuss the current state of the market, Nike picks her favorites from Dentsu’s newly launched report “market trends 2023”. Nike has over 25 years of experience in leading positions and has a burning interest for leadership and in the episode she a...

[This episode is in English] for the 11th Episode we are joined by Stéphane Printz, MD for Northern, Central & Eastern Europe. He joins us to further introduce himself and Index Exchange - but mainly focusing on his thoughts on 2023 and sharing regional insights from other EMEA markets.

This episode is in Swedish] in the 10th episode of the Nordic Adtech review we are joined by Madeleine Thor - Managing Director at the IRM Institute for Advertising and Media Statistics. IRM collects, analyses and publishes data about the advertising and media markets in the Nordic region. Madeleine shares important insights into online spend across the Swedish market and reveals some interesting...

[This Episode is in English] In our ninth episode, we meet with Damien Geradin, a Professor of competition law and economics at Tilburg University and a visiting Professor at University College London. He gives us his views on the latest developments in regulation and competition law, specifically relating to ad tech and the EU region. We also look to the future, and cover the EU's Digital Markets...

[This Episode is in English] For the 8th episode of Nordic Ad Tech Review, we dedicate a full episode to data. We speak to data expert Patrick Glantz the COO of Gravito to explain a jargon-filled aspect of ad tech. From different storage options, to acronyms like CIAM, IAM etc. We also get some insights on what Gravito is doing in the Finnish market right now specifically.

[This episode is in English] For the 7th episode of Nordic Ad Tech Review, we speak to Conrad Feldman, CEO and Co-Founder of Quantcast, on the present and future of online identity and cookies for publishers - which technologies and methods hold the most promise, and where they should fit in the overall measurement, campaign and addressability mix.

[This Episode is in Swedish] In this episode we are joined by Delta Projects CEO & Founder John Lilja, and Bidtheatre Founder & CEO Marcus Johansson for a discussion on all things in the DSP, brand and agency world. We tackle what it's like to run an ad tech company in the Nordics, what's happening with 3rd party cookies and digital identity on the buy side. We also cover how to prevent fr...

[This Episode is in English] In this episode we are joined by Gareth Glaser, sr. Director Product at Magnite and chair of prebid.js PMC. In this second part of our conversation with Gareth, we switch to focus on the future - what is next for Prebid and Demand Manager, and we hear Gareth's views on the best platforms and providers in ad tech.

[This Episode is in English] In this episode, we speak to Magnite's Senior Director of Product Management, Gareth Glaser, about how Prebid became the number one choice for publishers in the header bidding community, how it is impacting the market, and what we can expect for the future. Part 1 discussions include what's going on in prebid now, testing and optimization, taxonomy and more.

[This episode is in English] iAB is represented in 47 countries and in this episode we were joined by two of them - Kenneth Danielsson, CEO of iAB Sweden, Pasi Rassina MD of iAB Finaland and Juuli Pelkonen, Chair of the Programmatic task force in Finland and Head of Programmatic at Sanoma. The topics discussed are the the work that IAB does, how its taskforces are setup, and the important topics t...

[This episode is in English] In this episode, we talked with Pernille Rosenqvist, Head of Digital Sales, and Casper Andersen, Digital Business Developer at Berlingske Media. Berlingske Medier is the well-known Danish Media media company with a solid 270 years in the media business. We touched on publisher collaborations, agency marketplaces, creative formats and, some predictions for 2022. Enjoy t...

Aller Media is one of the Nordics’ largest media companies with more than 120 years of successful business. Over the last few years, Aller Media has gone through a transformation where digital, data, and understanding of Aller Medias´audiences is center and forefront. We caught up with Dick Wästberg, Head of Programmatic and Kaveh Emami, Head of Data and Analytics, both have been pivotal in this t...

First Party data and identity is accelerating in interest, both on the buy and the sell side of the online ad industry. There is also another growing trend where buyers engage in so called marketplaces with legacy publisher tools. Rebecka and Daniel sat down with Lena Tehrani, Head of Programmatic and Erik Moberg, Head of Data and insight at Bonnier News to discuss Identity from a publisher perspe...