Cypress North

Marketing O'Clock - Digital Marketing News

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Monday.

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28 sep 2026

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Avsnitt

Google Ads Sets the Bar High & ROAS Targets Low. New Customer Acquisition Calculator Spotted in Campaign Settings. 06.04.2026

This week on Marketing O’Clock: Google is rolling out its first core update of this year, which aims to help surface relevant content for searchers. Plus, there is a new Customer Acquisition Calculator in Google Ads Campaign Settings. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a...

Show Me the Money! Google Ads Gives Advertisers Better Spend Transparency with New PMAX Budget Report 30.03.2026

This week on Marketing O’Clock: Google’s New PMax Budget Report is increasing spending transparency for advertisers & PMax’s new Asset Group Theming feature helps high-performing asset groups transform for seasonal events or sales. Plus, the new Apple Business platform helps businesses manage devices and expand customer outreach. Visit us at - https://marketingoclock.com/👍 Like, Share, and Co...

Just SAI No. Google Will Allow Publishers to AbstAIn from AI Features in Search 23.03.2026

This week on Marketing O’Clock: Google’s recent statement noted that it’s allowing sites to opt out of AI features in Search. Plus, OpenAI is continuing to test ads in ChatGPT and Ads Manager, & more. Visit us at - https://marketingoclock.com/ For the Dad's shirt - https://bwtb.com/pages/tier-1-design-contest?_pos=1&_psq=tier+1+design&_ss=e&_v=1.0 👍 Like, Share, and Comment! If yo...

One Stop Shop. Introducing Google Merchant Center for Agencies 16.03.2026

Google Launches New Merchant Center | EP. 424 This week on Marketing O’Clock: Google has launched its Merchant Center for agencies, which greatly improves workflow and allows you to focus more on client strategy over maintenance. Plus, PPC Survey’s 2026 “The State of PPC Global Report” was released. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video hel...

No Click, No Credit. Meta Updates Its Attribution Framework 09.03.2026

This week on Marketing O’Clock: Google is disabling the Ads API Customer Match feature for certain users starting in April. Also, Meta is adding click and engage-through attribution to its ad measurement framework. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with...

Going Worldwide: Text Guidelines, Including Exclusions, & Messaging Restrictions 02.03.2026

Google Ads Text Guidelines Are Now Universal & More Digital Marketing News | Ep. 422 This week on Marketing O’Clock: Google Ads announced that it’s expanding its beta to make text guidelines universal. Also, as ChatGPT’s ad rollout continues, trigger patterns are emerging and highlighting what is really bringing in commercial intent. Visit us at - https://marketingoclock.com/ 👍 Like, Share, a...

A Change of (Budget) Pace. New Google Ads Change Will Impact B2B Accounts 23.02.2026

This week on Marketing O’Clock: Google updates budget pacing for campaigns using ad scheduling, starting March 1st. Also, ChatGPT ads officially make their debut, appearing immediately after high-intent prompts for signed-in U.S. users. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave...

All Price, No Pizzaz. We AIn't Loving the New AI Mode Ad Format 16.02.2026

Visit us at - https://marketingoclock.com/ This week on Marketing O’Clock: Google continues to expand ads in AI mode. Also, OpenAI suggests advertisers could generate entire campaigns through “prompts”. Plus, Bing launches a new AI Performance report in Webmaster Tools. 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a commen...

DISCOVER All You Need To Know About the Feb Core Update 09.02.2026

This week on Marketing O’Clock: Google reports its biggest revenue & ad revenue to date. Also, the February Google Discover Core Update is Rolling out. Plus, Google is now offering Network Segmentation via API for PMax. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment be...

Blink and You’re in AI Mode: AIOs Are Redirecting Search 02.02.2026

Google AI Overviews are Shifting Users to AI Mode & More Digital Marketing News | Ep. 418 This week on Marketing O’Clock: Google’s AI Overviews begin pulling users out of traditional search and into AI Mode, raising major concerns for publishers. Plus, OpenAI reportedly has rolled out $60 CPM ChatGPT ads with limited tracking, and Google launches a unified Experiment Center for cross-campaign...

Hot Off the Press: Pay-Per-View for Chat GPT Ads 26.01.2026

OpenAI Reveals Pay-Per-View Ads in ChatGPT & More Digital Marketing News | EP. 417 This week on Marketing O’Clock: OpenAI reveals pay-per-view ad model for ChatGPT, while Google confirms Gemini still has no plans for ads. Plus, ChatGPT checkouts will take a 4% cut of Shopify sales, and Performance Max rolls out new Data Exclusions for audience and remarketing control. Visit us at - https://mar...

Google’s AI Is Ready to Shop ‘Til It Drops: AI Mode Direct Offers Ads & Universal Commerce Protocol 19.01.2026

This week on Marketing O’Clock: Campaign total budgets are rolling out globally for Search, PMax, and Shopping. Also, Google introduces the Universal Commerce Protocol and Direct Offers in AI Mode. Plus, Gemini launches Personal Intelligence. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and...

P-Max Experiments: Let the Asset Showdown Begin 12.01.2026

This week on Marketing O’Clock: Performance Max introduces new asset-level A/B testing experiments, Gmail rolls out major updates with Gemini integration, and more digital marketing news. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questi...

New Year, New Core: December’s Update Wraps Up 05.01.2026

Google Finishes December Core Update & More Digital Marketing News | EP. 414 This week on Marketing O’Clock: Map placements surface in Demand Gen, Google completes the December 2025 Core Update rollout, and fresh analysis highlights how poor UX, aggressive ads, and frustrating site experiences can tank performance. Need Lead Gen Help? - https://cypressnorth.com/ Visit us at - https://marketing...

The 2025 Clockscars 29.12.2025

The 2025 Clockscars are live wherever you get your podcasts! Dive into our picks as we spotlight the best memes, rants, and digital marketing hot takes of 2025! Plus, we honor some of the best and brightest in the digital marketing community. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and...

Lost No More, Demand Gen Finds Its Way With New Location Controls 22.12.2025

This week on Marketing O’Clock: Demand Gen adds location targeting options, and Meta expands creator partnership tools for brands. Plus, Google’s December 2025 Core Update rolls out with major early impact. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your tho...

How AI is Impacting the Search Landscape: A Conversation w/ Phillip Thune CEO of Adthena 16.12.2025

How is AI reshaping the way marketers approach search? In this exclusive episode, we sit down with Phillip Thune, CEO of Adthena, to break down how AI and LLMs are fundamentally impacting the search landscape — from brand visibility and competitive insights to the future of paid and organic search. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpf...

Shopify Opens a Shared Aisle: Your Store, Everyone’s Inventory 15.12.2025

Shopify Launches New Cross-Merchant Product Network & Interview w/ Mike Ryan | EP. 412 This week on Marketing O’Clock: Microsoft tested grouping Bing ads under one “Sponsored results” label — but confirmed the experiment is over. Shopify launched its new Product Network, integrating products across merchants. Search Console added weekly & monthly views for more granular reporting. Plus, th...

Shake, Don’t Stir: Google blends AI Mode with AI Overviews 08.12.2025

This week on Marketing O’Clock: Google’s latest test blends AI Overviews with AI Mode. Also, PMax reporting now reveals how Search Partner traffic performs. Nils Rooijmans - LinksFree Google Ads Scripts Library - The Ultimate List – Nils Rooijmans My Daily Newsletter with tips & tricks:https://nilsrooijmans.com/daily/ Custom GPT: Google Ads Script Senseihttps://tinyurl.com/ScriptSensei Visit u...

AI Hits the Aisles: Perplexity & ChatGPT Roll Out Smarter Shopping 01.12.2025

This week on Marketing O’Clock: Google Ads is appearing inside AI Mode as testing expands, food bloggers report major Thanksgiving traffic declines due to AI-generated recipe content, and both Perplexity and ChatGPT debut new AI shopping features. Try Cookiebot - http://marketingoclock.com/cookiebot Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video hel...

Filtered to Perfection: Google Gets On-Brand 24.11.2025

This week on Marketing O’Clock: Google rolls out AI-assisted brand query filters in Search Console, launches Nano Banana Pro for Gemini 3 image generation in Google Ads, and confirms that “Brand Inclusions” in Shopping was a UI bug. Also, Gemini 3 now powers AI Mode, and search volatility continues. Visit us at - https://marketingoclock.com/ Try Cookiebot - http://marketingoclock.com/cookiebot 👍...

Brand New Ad-ditions to Google Shopping Ads 17.11.2025

Brand Inclusions Coming to Google Shopping Ads & Interview w/ PPC Greg | EP. 408 This week on Marketing O’Clock: Google adds Brand Inclusion to Shopping ads, Opal’s “optimized content at scale” pitch raises SEO questions, and Reddit launches a WooCommerce integration for syncing product catalogs directly into Reddit ads. Visit us at - https://marketingoclock.com/Try Cookiebot - http://marketin...

Pmax Has Come A Long Waze: New Inventory & Placement Reporting is on the Way 10.11.2025

This week on Marketing O’Clock: Three new Performance Max updates, including Waze inventory for store campaigns, and more channel reporting visibility — plus, Sam Altman hints at advertising on ChatGPT, and Google Merchant Center debuts a video asset management feature. Visit us at - https://marketingoclock.com/ Try Cookiebot http://marketingoclock.com/cookiebot 👍 Like, Share, and Comment! If you...

No Tricks, Just Treats. Ghoul-gle Merchant Center Rolls Out Updates for Merchants. 03.11.2025

This week on Marketing O’Clock: Google has introduced a new Merchant Center for Agencies, designed to let marketing teams manage multiple client accounts more efficiently from one unified dashboard. GMC is also featuring two new analytics charts: giving merchants clearer visibility into how their promotion campaigns are performing in search. Plus, ads are rumored to be coming to Apple Maps & m...

Atlas(t)... A New Browser Has Come Along. Introducing ChatGPT Atlas 27.10.2025

This week on Marketing O’Clock: we aren’t going to browse over ChatGPT’s new browser. Plus, Google Ads rolls out some long demanded changes for Demand Gen campaigns with new customer value rules and video generation tools. Visit us at - https://marketingoclock.com/Adzviser - https://adzviser.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your...

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