Marketing O'Clock - Digital Marketing News

This week on Marketing O’Clock, advertisers will soon face an Android void as Google announces they will stop tracking users across apps. Google Ads also announced that they’ll be extending their use of automated extensions. Plus, Tiktok extends video length to up to 5 minutes for more users and YouTube tries (and fails) to fit a long list of innovations in a Short.   ------------------------...

This week on Marketing O’Clock: Buyers, be aware! Google’s new Buying Guide is less of a guide and more of content farm. Advertisers wish they could unsubscribe from some performance max placements and ad formats. Plus, we are hoppy to report that Mozilla and Meta might have a new IPA on tap and more marketing news from this week.    ------------------------------------------------------...

This week on Marketing O'Clock, Google Ads will automatically "upgrade" Smart Shopping and Local Campaigns to Performance Max during the summer of '22. Plus, Howdy Partner! Google launches the new Partners Program for advertisers and the Search Console URL Inspection API.    ------------------------------------------------------------------------------------------------------------------...

This week on Marketing O’Clock, our first Topic(s) of discussion is Google’s latest interest targeting test, followed by the new  indexifembedded robots tag. Plus, we think Instagram's new plan for Remixes may have you REthinking your video content and TikTok hopes their new features will convince you (or your avatar) to join. All this and much more digital marketing news!   ------------...

This week on Marketing O’Clock, you won’t BILLieve the new name elected officials gave performance advertising in proposed legislation. Plus, is Google Analytics illegal in Austria? Then, we tell you everything you need to know (and what you should forget) from the Google Ads Expert Series and we 100% subscribe to Instagram’s latest test. All this and a whole lot more digital marketing news on a v...

This week on Marketing O'Clock, we have to give Google Ads *credit*, their new promotion might convince us to stay on as Google Partners. Plus, Google Analytics 4 now lets you change your default attribution model and Microsoft Advertising is making improvements to shopping campaign reporting.    --------------------------------------------------------------------------------------------...

This week on Marketing O'Clock, we're keeping you (re)posted on new features coming to TikTok, the new Chrome 97 allows you to record interactions on your site, and your Instagram feed is about to get a whole lot less familiar. Plus, PBR is reASSessing their social media strategy after some controversial Tweets went viral.    --------------------------------------------------------------...

This week on Marketing O'Clock, Meta Ads has a new campaign objective experience and a new unnecessary acronym for the new year. Plus, placement exclusions make a smart addition to Google Ads smart shopping campaigns, but should marketers get used to this feature? Then, we're breaking down the best and worst of digital marketing in 2021 during the third annual Clockscar awards!  -------------...

Yule love this week's episode as Jess and Greg cover some huge programmatic news from Microsoft, and discussing Reddit's HO HO IPO. We also cover all of the digital ad news of the week along with all the marketing and social stories that you need to know.     ---------------------------------------------------------------------------------------------------------------------------&n...

This week on Marketing O'Clock, YouTube is gifting creators this holiday season with a slew of new features. Our team tells you what you need to know about new auto-chapters, analytics, Shorts remixes, subscription collections, & more! Plus, #PPCchat weighs in on the good and the bad of performance max campaigns (AKA PMax) and more digital marketing news you need to know!    ---...

This week on Marketing O'Clock, desktop placements are no longer out of the picture for Google Ads image extensions. Google rolls out another Product Review Update just in time for the holiday season, but are their intentions naughty or nice? Plus, We Qwant to tell you about our new favorite search engine and Google released another uplifting misleading video to review the year in search. Intro -...

This week on Marketing O'Clock, the YouTube Creators Team announced a Content Gap feature and other new insight tools for creators, but the real gap exists in the insights themselves. Google Ads issued service adjustments for accounts that were impacted by an issue with shopping campaigns in November. Plus, Jack Dorsey and his beard are stepping down as CEO of Twitter and all the digital marketing...

On this week's Marketing O'Clock Jess, Shep & Greg cover some podtastic new ad options from Spotify, some insights into the Google Ads features and the array of presents under the tree for YouTube Creators. Also, Google Ads wants you to create campaigns in the app (DON'T!), we may see better reporting for RSAs, Search Console gets a drippy new upgrade, everyone is fleeing far far away from AMP...

This week on Marketing O'Clock's 201st episode, we cheer for new Google Experiments that dodge the draft process! Also, Facebook/Meta is enhancing shopping in Groups, while Google went full Lucy & the Football with a new Algo update that you WON'T believe. Our Queen Julie Bacchini poured on so much salt that she earned a new nickname. Plus we release a new segment "Digital Marketing Jokes" whe...

This week on Marketing O'Clock, we celebrate our 200th episode! Rest in peace to Google My Business, as it will now be called Google Business Profile and is becoming a whole lot more difficult to manage. Facebook announces the removal of detailed targeting options deemed sensitive. Twitter Blue is now available in the US, but Greg wishes he could unsubscribe. All this and much more! 

This week on Marketing O' Clock, our friend Performance Max is finally out of beta, just in time for FACEBOOK's rebrand to Meta! Plus, we try to wrap our heads around Google Ads' new conversion goals and share insider info on how a Minor Google Ads policy change is majorly backfiring in the EU.

This week on Marketing O'Clock, the team discusses all the legal drama surrounding Google and Facebook. We break down the allegations that surfaced from the massive Facebook document release and unredacted filings from a lawsuit against Google. Plus, Facebook wants you to know they really care about small businesses, so we also cover the new features announced this week. All this and much more!

This week on Marketing O'Clock, the team discusses Google rolling out continuous (not infinite) scroll. Facebook announces that they are hiring 10,000 in the EU to help build the metaverse, and we also help Mark Zuckerberg come up with some new names for the Facebook rebrand. Plus, Twitter is testing a new in-conversation ad format. All that and much more!

This week on Marketing O’Clock, Microsoft announces that it is following in Google’s footsteps and is depreciating ETAs, making RSA’s the only ad type. Google announces that it will be moving to a first-price auction model, and also unveils the new Analytics 360. Plus, the team breaks down Rand Fishkin’s latest article: What if Performance Advertising is Just an Analytics Scam?

On this week's show, the team has BIG news at the top, then Shep, Jess, Mark and Greg cover a new Budget Report from Google Ads (and a few fatal flaws within), the 60 Minutes and 7 Hours from the week when Facebook dominated all the news. Lastly the gang covers Facebook's new ad reach estimates and the noticeable range gap included. From there PPCGreg's Twitter spice dominated the ICYMI and the Ta...

On this week's episode of Marketing O' Clock, Google has the team in a tizzy as they update keyword matching, and offers some really bad blanket advice regarding match types. Google also announced that data-driven attribution will now be default. Plus, Facebook is launching Reels on iOS and Android in the US.

This week on Marketing O’Clock, Google reveals Advertiser Pages as the next part of their efforts to make ads more transparent. Facebook announces updates for businesses, including changes to Click-to-Message Ads and a change that we are personally invested in. Google also rolls out new automobile search features that have the auto industry up in arms.

The Spring and Summer of 2021 were truly unprecedented algorithmic times for Google. So, the Marketing O’Clock team talks to the best and brightest in SEO to discuss the impact across sites, verticals, and the web as a whole.  Our SEO experts are: <a href="https://twitter.com/lilyraynyc?lang=en">Lily Ray</a> : Senior Director of SEO and Head of Organic Research at Amsive Digital &...

Show Description: On this week's episode of Marketing O'Clock, a long-lost friend is back as Google now (kinda) showing more data in Search Terms reports. Facebook unveils their Facebook Stories, a smart glasses collaboration with Ray-Ban. Plus, Google also announces that Standard Display and Smart Campaigns into one campaign type.

This week on Marketing O’Clock, Microsoft introduces Video Ads and Optimization Scores in the September product update. Twitter draws ever closer to incorporating shopping, as eCommerce experiments reach next stages. Plus, Microsoft introduces their own news aggregator, with a name that just rolls off the tongue: Microsoft Start.