Making Science

Business EN ↓ 81 avsnitt

Making Science is a global digital acceleration company powered by Artificial Intelligence, with over 1,200 employees and a presence and technological development in 18 markets: the USA, Spain, Mexico, Colombia, Argentina, Brazil, France, Italy, the United Kingdom, Ireland, Portugal, Sweden, Denmark, Norway, Finland, Germany, the Netherlands, and Georgia. As a consulting partner of Local Planet, the world's largest network of independent media agencies, Making Science develops technological solutions and offers digital marketing, Cloud for Marketing, Adtech, and Martech services through office...

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Making Science

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Business

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Senaste avsnittet

2 okt 2026

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Avsnitt

EPS. 2 - AI: From Hype to Reality 28.04.2026 35:13

AI has always been viewed as a futuristic trend. But today, it has evolved into something much bigger: the operating system for your business. In this episode, we break down the massive shift from tool-driven tasks to question-driven work - and why true AI transformation is 20% technology and 80% mindset. Dive into the insights from Making Science Experts Temo Magradze - CEO, Georgia and Irakli Sv...

Stop Measuring "Time Saved" — The New ROI Framework for 2026 31.03.2026 20:46

And the Oscar goes to... AI in Marketing 18.03.2026 20:43

This week, Hollywood crowned its best. ‘ One Battle After’ Another swept 6 awards, Jessie Buckley made history, and Conan O'Brien got interrupted by an unskippable ad, a joke about the Oscars moving to YouTube in 2029 that landed because it's already happening. It got us thinking: if we were handing out trophies for AI in marketing right now, who'd take the stage? Here are this year...

YouTube & AI Search: The New Frontline of Brand Visibility 09.03.2026 16:28

[ITA] Connected TV: i casi di successo 09.03.2026 21:01

🎯 What’s stopping CMOs around the world from adopting AI? We went and find out. 03.03.2026 17:46

Why Your Brand Needs to Impress AI, Not Just Humans 24.02.2026 19:36

Agentic AI vs. AI Agents: What's the difference? 17.02.2026 17:23

How AI Hijacked Super Bowl 60 10.02.2026 14:17

🎯 Does your AI just chat, or does it also sell? 28.01.2026 14:32

ChatGPT is Open for Business 28.01.2026 13:07

The "Agentic Economy" is Here: What Google’s New Universal Commerce Protocol Means for Retail 21.01.2026 17:23

AI is Shaping Marketing in 2026: Are You Ready? 13.01.2026 11:32

Santa has a new helper (and guess what? It is an AI Agent) 19.12.2025 10:59

The SEO-GEO Era Is Here: Search Has Transformed Faster Than Ever 15.12.2025 13:20

Making Sense of AI-Powered Creatives 20.11.2025 46:01

In this episode, host Noelle Runo (Head of International Marketing & Communications at Making Science) sits down with Constanza Ghelfi (CPO at Making Science) and Matz Lukmani (Product Lead at Google) to deep-dive into the world of AI-Powered Creatives and their massive impact on campaign performance. 💡 What You Will Learn Discover why creatives are the number one driver of ROI and how the r...

Visibility Beyond Clicks 🚀 19.11.2025 12:14

How to Win the Visibility Battle with Google and Agentic AI 18.11.2025 21:08

Target: Growth. AI changes the CMO-CFO conversation 11.11.2025 14:04

Google AI Studio: The New Era of Marketing Apps Is Here 03.11.2025 12:46

The ROI Black Box Is Open: Why AI-Powered MMM Is the New Attribution Model. 29.10.2025 5:33

The AI Transaction: ChatGPT Launches Apps & Direct Checkout 08.10.2025 4:27

The AI Paradox: Building Your Brand in a World Without Clicks 30.09.2025 10:32

The Trust Dividend: Why Your Data Governance Is Your Next Major Revenue Stream. 26.09.2025 15:33

Resilience & Continuity: How to Keep Your Business Running Non-Stop 17.09.2025 17:33