Making Science

EPS. 3 - AI: The New Tech Reality 23.06.2026 25:15 ↓

AI has officially shifted from a futuristic concept to a brutal business reality. In this episode, we break down how organizations are navigating this transition - from moving past the slow, traditional "3-year tech project" to scaling team output with a massive 50% efficiency leap. Dive into the insights from Making Science experts Temo Magradze - CEO, Georgia and Robert - Global Tech O...

The 2026 World Cup Has a New Game Plan… and It's Powered by AI 20.05.2026 21:28 ↓

Six billion viewers. 104 matches. And AI in every single layer. In this episode we break down how the 2026 World Cup became the most technologically advanced tournament yet — from the referee's camera to your TikTok feed — and what marketers should take away before the first whistle blows.

AI takes center stage for global creativity at Cannes Lions 2026 13.05.2026 20:38 ↓

This podcast explores the 2026 Cannes Lions Festival's central theme: the shift of artificial intelligence from an experimental tool to the foundational infrastructure of the creative industry. It highlights how the festival's new award categories, such as the Creative Brand Lion and the AI Craft subcategory, are designed to recognize the strategic, intentional collaboration between huma...

EPS. 2 - AI: From Hype to Reality 28.04.2026 35:13 ↓

AI has always been viewed as a futuristic trend. But today, it has evolved into something much bigger: the operating system for your business. In this episode, we break down the massive shift from tool-driven tasks to question-driven work - and why true AI transformation is 20% technology and 80% mindset. Dive into the insights from Making Science Experts Temo Magradze - CEO, Georgia and Irakli Sv...

And the Oscar goes to... AI in Marketing 18.03.2026 20:43 ↓

This week, Hollywood crowned its best. ‘ One Battle After’ Another swept 6 awards, Jessie Buckley made history, and Conan O'Brien got interrupted by an unskippable ad, a joke about the Oscars moving to YouTube in 2029 that landed because it's already happening. It got us thinking: if we were handing out trophies for AI in marketing right now, who'd take the stage? Here are this year...

Making Sense of AI-Powered Creatives 20.11.2025 46:01 ↓

In this episode, host Noelle Runo (Head of International Marketing & Communications at Making Science) sits down with Constanza Ghelfi (CPO at Making Science) and Matz  Lukmani (Product Lead at Google) to deep-dive into the world of AI-Powered Creatives and their massive impact on campaign performance. 💡 What You Will Learn Discover why creatives are the number one driver of ROI and how the r...