Business Not As Usual with Megan Yelaney

Tune into Day 3 of the Content Fix series we're hosting from Sept 29th-Oct 1st! Today we're going over your 'It Actually Works' Post Proof that moves someone off the fence. Not just "look what my client did!" proof. The kind that makes someone reading think, "Oh shit. If they helped THEM do that, they might be able to help me too. And diving into: ✅The three types of proof that actually move a bu...

Tune into Day 2 of the Content Fix series we're hosting from Sept 29th-Oct 1st! Today we're going over your 'What You Actually Do' Post The one that turns "I love your content!" into "Wait, how do I work with you?" by making it stupidly clear what you do, who it's for, and what you can help them change And diving into: ✅A simple way to explain why your clients get such great results, in language...

"Our year following TDE is our most successful financial year in business ever. Period." I got to sit down with Tasha + Brandon a full year after they went through The Distinctive Edge to talk about what actually STUCK, what changed in their business, and the very full-circle fact that they're now co-coaches inside TDE. In this episode we're breaking down how they went from having SO much expertis...

If you've had success in business and yet you feel like you're starting over in many ways and need to go back to those foundational pieces, TDE can be so supportive for you—just like it was for Taylor. Taylor Thompson has been an entrepreneur for 15 years. When her Instagram account got hacked, she had to start over completely. With the help of TDE , she grew to 80 followers and went on to have a...

Before TDE, Kate and Hallie had 300 Instagram followers, no framework, and no personal transformation story to pull from.   Just 5 months later they have: → over 10,000 followers on Instagram → 18,000 followers on Facebook → 2 Reels with a combined 3+ million views   And they're waking up to course sales from complete strangers!   I sat down with Kate Alcamo and Hallie Strauss—the powerhouse duo b...

Tune into Day 1 of the Content Fix series we're hosting from Sept 29th-Oct 1st! Today we're going over your 'Why You' Post The one that makes a stranger stop scrolling past a profile that looks like forty others. We'll find the thing you've been burying because you think it's too obvious or too personal, and build the post around it And diving into: ✅Why your best content can gets saves and share...

"You need to be willing to be uncomfortably redundant. People are buying way more cautiously these days."   More followers doesn't automatically mean more money. I've personally seen people with 100K followers making less than clients of mine with 2,000 followers. The difference is that one has a customer journey that's working for them.   In this episode I'm walking you through the 4 zones of a c...

I'm coming at you post-nap, fully refreshed, and very fired up about one thing: your origin story. I keep seeing creators popping off and having massive launches, which is great! What's not great is that others immediately try to copy their format, their hooks, their editing style. But that's not what works.  These creators are having hugely successful launches because they know their story and ca...

I wasn't expecting to record or share this episode, but I pressed record and here we are. My dad's birthday was the day after I recorded this and I had been thinking a lot about something I get asked frequently:  "How do you keep showing up on social media, creating content, getting on client calls when behind the scenes, life is really, really hard?" In this episode, I'm getting into all of that....

"My goal with my clients and myself is to expect the ride of entrepreneurship, but not make it so jarring to your nervous system."   I hope this is one of those episodes that you bookmark for those times you're feeling the entrepreneur lows.   Feeling stuck or behind is inevitable, especially as an entrepreneur! It is NOT a sign you're falling behind.   You know what it is? Evidence that you're bu...

"The framework is what you teach. The system is how each person implements it."   Before you go chasing more clients, answer this question: Are you really set up to serve all those new clients well when they arrive?   I've got back up! Systems strategist, Colie James, is with me for this episode where we're going deep on all things systems.   We get into why systems are a revenue strategy (not jus...

AI is making it so clear that information is everywhere! But people want to know why your process is different and why they should trust you now more than ever.   ———————————————————————— psst! On August 19th my Framework Workshop is baaack! (Tickets are $47) Save a seat → https://meganyelaney.com/framework-workshop ————————————————————————   When you have a locked-in and crystal clear framework,...

AI is just another competitor to consider.    So… how can you prove that you're different? That working with you is a better option than running to Chat or Claude?   Two words: Your Framework.   ———————————————————————— psst! On August 19th my Framework Workshop is baaack! (Tickets are $47) Save a seat → https://meganyelaney.com/framework-workshop ————————————————————————   I tested Claude on a cl...

Welcome to part two of my launch debrief! This one's all about what worked, so bust out your notepads and make sure you save this episode. This is a continuation of the last episode, so if you did not go listen to that, I highly recommend doing that! In that episode, I covered mistakes we made and what I learned from them. I'm breaking down how much cash was collected between April and July (all w...

These episodes and reflections in general are always so vulnerable. But here I am! Pulling back the curtain to share everything—the numbers, tech disasters, life stuff, and BTS secret launch—from this last TDE launch.   This episode is a full launch debrief including context, which is so important to understanding why and how someone hit a certain number.   You'll learn the strategy I had in place...

"Deep down, I want to hit that goal. I want to get back to that, but I really need to do a lot of inner work to get there."   This one's a diary episode, one I almost didn't record.   I'm taking you behind the scenes of everything that happened in Q2—from April through July. The personal and professional, the highs and lows, and what I ultimately realized is holding me back from hitting $100K mont...

Before you go throwing money at ads, you must know your earnings per lead and make sure your funnel is already converting. Ads amplify what's working—they don't fix what's broken. In this conversation with one of my favorite guests, Kwadwo, we're getting into the one metric that matters most when running ads, the biggest webinar mistake that's costing you sales, and where to get ads support so you...

In a world full of AI generated content, we need a place where we're NOT using AI—and a podcast gives you the place to do just that!   I sat down with podcast strategist Kylee Chandler for a very inception-y conversation that felt like a masterclass I need for myself as much as for you.   We get into why Instagram alone isn't cutting it anymore, how to turn your existing podcast episodes into lead...

In the middle of launching The Distinctive Edge, I'm taking you behind the curtain of how I pick the EXACT stories I tell in my content to drive applications. Specifically, I'm walking you through a reel I just wrote about business owners coming back from maternity leave and breaking down the WHY behind every creative choice. I'll walk you through the script line by line, why I picked THAT story w...

Tune into Day 3 of the Wildly in Demand series we're hosting from June 23-25 We'll break down: ✅Why social proof is your single most powerful conversion tool in a season when buyers are distracted and looking for any reason to wait. ✅How to highlight process-based results so people understand what actually changes when they work with you ✅How to turn proof into the thing that pushes a hesitant...

Tune into Day 2 of the Wildly in Demand series we're hosting from June 23-25 We'll break down: ✅How to identify the framework that already exists inside your work (even if you've never named it or make it 'custom' for each person) ✅How to put simple guardrails around your process so it's easy to understand and easy to repeat ✅Why clarity around your process kills the "let me think about it" del...

"There is nobody else out there putting out content like mine."   I got to sit down in-person with one of my favorite TDE grads, Stacey Eddings—a New York City assistant principal who came into my world wanting to do health coaching and left knowing she was meant to serve a very different niche.   In this episode Stacey and I are breaking down the messy, non-linear journey of finding your edge—gro...

This episode is the conversation I've been needing to have for two years. I sat down with Tasha and Brandon, my TDE co-coaches who handle the nervous system + mindset side of the program, and we got into the real reason coaches with great strategy still aren't implementing. We talked about why "powering through" is the most expensive habit you've never named, why the fear of being judged sends gro...

"I was freshly postpartum with a new baby. I wasn't even in my business anymore. Everything was just chaos and I was riding on vibes." I am so excited to feature one of my favorite TDE grads on the podcast today. Sarah Salain spent two years with stagnant content before joining my program. Today she's filling high-ticket group programs in a deeply sensitive niche—infertility—on part-time hours as...

Tune into Day 1 of the Wildly in Demand series we're hosting from June 23-25th! We'll break down: ✅Which version of your story creates demand THIS summer (and which parts are just noise) ✅Where your story needs to show up to keep demand active when the algorithm slows down ✅The difference between being "liked" and being actively sought out by buyers who are ready to move right now You'll get cl...