Louise Goodthorp

Brand Life

Arts EN ↓ 1 avsnitt

Welcome to Brand Life, the podcast that explores the thinking behind the brands people remember. Hosted by Louise Goodthorp, the podcast brings together brand strategists, founders, marketers and creative leaders to unpack how great brands are built, positioned and evolved. Through thoughtful conversations and real-world experiences, guests share the challenges they've faced, the assumptions they've challenged and the strategic choices that have shaped their success. From defining a clear position in crowded markets to creating meaningful differentiation and long-term brand value, BrandLife go...

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Louise Goodthorp

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Arts

Senaste avsnittet

8 jun 2026

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Avsnitt

The Heart of a Great Brand: Inside the Discovery Process 08.06.2026 20:28

In the first episode of Brand Life, Louise Goodthorpe, Head of Creative and Brand at StrategiQ , breaks down the brand discovery phase and why it sits at the heart of any meaningful brand strategy. From brand workshops and stakeholder interviews to the four Cs, brand audits and LLM analysis, Louise explains how deep listening, evidence-gathering and honest insight help uncover what a brand truly s...