Wedding Industry Insider

Do you send out any post-wedding questionnaires? For many planners, this can feel like a daunting task – and what do you even do with all that info?  Well, the answers you receive could become valuable data that helps you make decisions more easily. It will guide your choices, including how to market your company, serve your couples, and invest in new ventures.  And best of all… it doesn’t have to...

Wedding vendors can be your most vocal supporters, bringing you couples that are excited to work with you. Kayla Madden shows us how to earn referrals. Ready to learn from Kayla’s creative authenticity? Tune in as we pick her brain on all kinds of topics: -How vendor referrals look different in the digital age – and how you can use that to your advantage -One booking form question that shows Kayla...

How do you become the wedding planner that vendors want to work with?  We asked officiant extraordinaire Mark Allan Groleau , and he’s got a straightforward answer that can elevate every wedding you plan.  This week on Wedding Industry Insider, Mark’s got the real deal on how to treat your vendor team as a true team – and what part you play as the planner. Mark Allan Groleau is the founder of Unbo...

Are you excited and captivated by the weddings you plan?  If you’re trying to appeal to everyone and take on any job, you’ll likely hit a point where you’re ready to take the next big step in your business: niching down and doing work that you’re proud of.  On this week’s Wedding Industry Insider podcast, Holly Gray is with us to talk about her unique and colorful journey as a wedding planner. You...

Word of mouth, social media, Google searches. Your clients come from a lot of places, but are you ready for the newest source of wedding bookings?  It’s time to get optimized for ChatGPT searches. On today’s Wedding Industry Insider Podcast, Sara Dunn joins us to talk about all things SEO – and how AI is changing the way wedding planners market their businesses. Sara is a digital marketing expert...

Photographers. Florists. DJs . We all know the staples of a preferred vendor list. But there’s a new category quietly reshaping how wedding planners build trust, streamline the process, and even increase their income: technology for engaged couples.  Ready to curate a recommended tech list that will wow your clients? This week’s episode of Wedding Industry Insider is the perfect place to start.  W...

High stakes, perfectionism, packed schedules – it’s all part of owning a wedding planning business, but it’s also unsustainable. So how do you handle the pressures of wedding entrepreneurship without facing burnout and stress? The answer from this week’s Wedding Industry Insider Podcast: mindset.  If you’ve listened for a while, you know this is one of Eddie’s favorite topics. You’ll hear Eddie me...

Are you struggling to keep up with social media marketing? Facebook, Instagram, TikTok – it’s supposed to be fun, but it can quickly become draining for wedding entrepreneurs.  So, how can you make social media fun again? And how can you make it easy to market your wedding business online?  Start by listening to this week’s Wedding Industry Insider! We’ve got Logan Montague on the podcast to talk...

Want to feel more connected, build an enthusiastic customer base, and feel fulfilled with your work? It could be simpler than you think… it may be as simple as showing up.  Attend networking events, be present in your community, and find ways to be your most authentic self. And listen to this week’s Wedding Industry Insider to learn how to do all that confidently and mindfully! Angelica Pompy is w...

Your timelines can do some major heavy lifting for your wedding planning business – but are you really harnessing that power? Of course a good wedding timeline is essential for a successful event. But a great wedding timeline can elevate your entire business, from your productivity to your reputation and everything in between. Today on Wedding Industry Insider Podcast, we’re rebroadcasting a fan-f...

Hey Wedding Planners, are you having the wedding season you dreamed of? Or are things falling short? Maybe you don’t have as many bookings as you want. Or, maybe you aren’t reaching your goal income. Or, you could be way busier than you envisioned, and you’re on track for a stressful summer. It’s ok – we’ve all been there. But you don’t have to stay there.  To help get you on track for your unique...

Hey wedding planners, it’s time to party! Because this week on Wedding Industry Insider, we’re talking about the value of vendor parties and how to become a connector in your community. This isn’t buttoned-up networking, and it’s a far cry from coffee meet-ups. But it could radicalize the way you plan weddings and wow clients.  And to talk about this, we’ve got Darren Keala with us. Darren owns Ev...

When you first started as a wedding planner, what advice did you get from others in the industry? Did they tell you to go out and get experience?  For wedding planners, learning only through experience seems to be the go-to route, but it could be harming your business and the industry as a whole.  Today on Wedding Industry Insider Podcast, we’re highlighting a better way to level up your car...

“Hold on, let me TikTok that.” It was a simple, casual comment. But it represented a huge change in advertising – especially for wedding planners. When Mark Chapman heard a friend say, “Let me TikTok that,” he knew he needed to come back on Wedding Industry Insider and spread the news: You need to be creating short-form content to reach clients .   Short-form videos (like TikTok and Instagram Reel...

Weddings vs corporate events: which do you want to plan? Both can be exciting and profitable. But once Paul Tramonte discovered the thrill of corporate events, he never looked back.  Well, until now. On this week’s Wedding Industry Insider, Paul is looking back on his 25-year hospitality career and the steps he took to become a high-end corporate event planner. And here’s the big takeaway : if you...

Growth: it’s probably one of the major goals you have for your business. And even if you aren’t reaching your growth goals yet, you still need to set up your systems now so that you scale the right way .  But what is the right way to grow your business?  According to Colleen Carswell , growth should feel good to you. And to feel good while you grow, you need to be in energetic alignment.  Colleen...

How do you think the top destination wedding planners got to where they are? Was it a lucky break? A chance encounter with the right client?  Theories like that can make it seem like destination wedding planning is out of reach, so we are so excited to share Alejandra Poupel’s story with you! Alejandra is the founder of Alejandra Poupel Events , which produces luxury weddings in Italy, France, and...

What commitments did you make during Covid?  Maybe you vowed to change the way you ran your wedding planning business. Or, maybe the pandemic inspired you to start your business.  Now, 5 years after shutdowns began, have you lost sight of the lessons you learned during that difficult time?  This week on Wedding Industry Insider, Amber Anderson and Eddie Babbage are talking about busyness, overwork...

Braden Drake walks us through his process for organizing the legal and tax side of your business, in a way that isn't overwhelming or scary.

a It’s one of the best ways to attract your ideal clients: partner with top venues. But building relationships with venues isn’t easy, and you can’t fake your way to the top of their referral list.  So how do you create authentic connections with venues that will bring you more of the work you love? This week’s Wedding Industry Insider is all about wedding venues, and how to become your favorite v...

Are you dreaming of success in 2025? At surface level, success may look like more events, or higher paying clients. But if you ask Cassie LaMere , success goes much deeper than that – and only YOU can define what success means to you.  Cassie is the founder and creative director of the luxury event planning company Cassie LaMere Events . Over the span of her 15-year career, she’s learned a lot abo...

Do you want to increase visibility for your wedding business without paying for advertising? One of the best ways to level up your marketing is through Search Engine Optimization. And on this week’s Wedding Industry Insider, Jody-Ann Rowe , founder of Event Certificate, gives us a crash course on SEO and how to use Google’s free tools to reach your ideal clients.  Even if you think you’ve got a go...

Can you really have it all? Tirzah Caffee talks about the challenges AND solutions for anyone trying to strike that work-life balance.

Are your emails met with radio silence? Alan Berg tells us why clients ghost you and how to connect the right way. Listen along as Alan shares his insight into converting leads, expanding your business, and selling a unique, unbeatable experience. Here’s some of what you can look forward to in this episode: *What Alan discovered when he submitted contact forms to 450 wedding companies (and what yo...

“I’m not outgoing enough to be a great leader.” “Leadership something you’re born with, not something you can learn.” “I want to grow my business, but I’m not up for leading a team.” If you’ve ever had thoughts like these, this week’s Wedding Industry Insider is for you. Because we are striking down these myths and proving anyone can be a great leader.  Even int...