Wedding Industry Insider

Chelsea Brooke started her wedding planning business with 3 followers and no events to showcase. Here's the roadmap she took to success.

Wedding planners: How can you work creatively and serve your clients when the day-to-day operations take up all your time and energy? Katie Hendricks of Masterfully Managed shares step-by-step systems that free up time and get you back to the work you love.

Wedding content creators: a valuable vendor, or just another person to manage? As wedding planners, we know that the demand for content creators is growing. But how do you work them into your planning flow, and how do you find ones that elevate weddings? Today’s Wedding Industry Insider is all about wedding content creators. This is an episode we’ve been so excited about, especially since we reali...

Are you finally finding your groove as a wedding planner? Maybe you’ve taken the leap into full-time planning, or you’re finally reaching some of your early goals. Or maybe you’re at a turning point in your life where you need your career to evolve with you.  This week’s Wedding Industry Insider podcast is for every wedding planner who is thinking, “ What’s next? ”  What is your next level? How ca...

You can spot AI content from a mile away… and so can your potential clients. And as a wedding planner, authenticity and connection matter. But how can you create engaging content that doesn’t weigh down your workflow?  The secret might be in one of the world’s oldest art forms: storytelling.  This week on Wedding Industry Insider podcast, storytelling strategist Akua Konadu joins Eddie for a thoug...

Gavin Snyder talks about how he gave up full-time employment to become a wedding planner Do you dream of taking your wedding planning career full-time? For wedding business owners, a “day job” can often seem like our lifeline, but it can also hold us back. Giving up a steady paycheck and relying solely on your wedding planning income… How do people take that leap? If you’re juggling a day jo...

Luxury wedding planners have it all, right? And with so many high-end weddings, they have to be making high payouts too, right?  Well, not always. This is the story of Gabrielle Pinkerton , and how she ran her business $7,000 in the red. And it’s a valuable listen for anyone who wants to avoid costly mistakes as they grow their wedding business.  Gabrielle is the owner of Cause We Can Events , a N...

What happens when a scientist becomes a wedding planner? They operate with strong SOPs and make decisions based on data. Today on Wedding Industry Insider, we’re talking about how you can run your business like a scientist. Our guest Dana Kadwell has a degree in chemistry and physics, and a background in education. Still, when she changed careers to wedding planning, she had problems finding...

  Wedding Planner Georgie Mitchell talks about cringey TikTok videos, flat-fee pricing, and why she doesn’t plan luxury weddings.  Feeling pressured to start planning luxury weddings? For many wedding planners, the luxury market seems like the sole place for growth and profits. But what if you don’t feel drawn to luxury events?  This week’s Wedding Industry Insider episode is perfect fo...

You’re ready to plan weddings for Gen Z couples, but do you know how to market to them? For most of us wedding planners, we’ve begun to shift our strategies. We know to be on social media, we know to keep things clear and snappy.  But that’s just the surface, and if you haven’t thoroughly restructured your marketing plan, you’re just hitting the surface of the market.  That’s why we’re so excited...

Yes, you read that right – our guest on Wedding Industry Insider is Eddie Babbage ! As founder and longtime host of the podcast, Eddie offers so many glimpses into his values and journey as an entrepreneur.  But this week we’re getting more than glimpses! We get to hear the full story of how Eddie became the CEO of Timeline Genius , and his many failures, wins, and lessons along the way. As...

RIP to the marketing funnel, and welcome to the Marketing Theme Park. Today’s couples enter the realm of wedding planning, and then it’s madness. They’re going all different directions, with short attention spans and noise all around them.  What does that mean for wedding planners like us? It means we have to meet potential clients where they are, keep the friction out of the buying process, and k...

When Annette Naif opened her event planning business at the age of 46, she had one big secret: she had no idea what she was doing. She knew how to plan events, and she was good at it. But when it came to running a business, she was clueless, and she didn’t want anyone to know.  This was despite having a degree in business, a legal background, and commercial experience. Everyone has to start somewh...

Broc Barton on wedding industry insider podcast You want to grow your leadership skills in 2026, but you’re not sure where to start. Here’s a great launching point: this week’s Wedding Industry Insider interview. We’ve got Broc Barton with us for an insightful conversation about leadership, mindset, and business growth. It’s a must-listen for anyone who wants to make confident decisions for their...

You didn’t get into wedding planning because you love bookkeeping and finances. But to do the work you love, you need to learn how to manage your cash flow.  Not a money person? Neither was Candice Coppola . But after some tough mistakes and hard-learned lessons, she dug herself out of her financial difficulties and became a thriving wedding planner and mentor.  And she’s got great encouragement f...

If you’re looking for the dos and don’ts of running a wedding planning business, our interview with Fallon Carter is a great place to start. We’re revisiting this fan-favorite episode to soak up all the kindhearted wisdom and actionable advice Fallon has to offer, so tune in and see how you’re inspired to reshape your business.  Fallon is the founder and creative director of Fallon Carter Events ....

Lots of wedding pros shy away from talking about money. But here at Wedding Industry Insider Podcast, we know finances are a huge part of entrepreneurship. And wanting to make money shouldn’t be a taboo topic.  And this week we’ve got a fantastic conversation about money mindset that will encourage you to go after your biggest goals. Our guest is Mycah Bain , owner of Mycah Bain Photography , and...

"As the venue, we really are the stadium that different teams come into every weekend to play.” Kate Dear tells us how she can spot a great wedding planner, and what separates horrendous teams from the awesome ones.

Do you send out any post-wedding questionnaires? For many planners, this can feel like a daunting task – and what do you even do with all that info?  Well, the answers you receive could become valuable data that helps you make decisions more easily. It will guide your choices, including how to market your company, serve your couples, and invest in new ventures.  And best of all… it doesn’t have to...

Wedding vendors can be your most vocal supporters, bringing you couples that are excited to work with you. Kayla Madden shows us how to earn referrals. Ready to learn from Kayla’s creative authenticity? Tune in as we pick her brain on all kinds of topics: -How vendor referrals look different in the digital age – and how you can use that to your advantage -One booking form question that shows Kayla...

How do you become the wedding planner that vendors want to work with?  We asked officiant extraordinaire Mark Allan Groleau , and he’s got a straightforward answer that can elevate every wedding you plan.  This week on Wedding Industry Insider, Mark’s got the real deal on how to treat your vendor team as a true team – and what part you play as the planner. Mark Allan Groleau is the founder of Unbo...

Are you excited and captivated by the weddings you plan?  If you’re trying to appeal to everyone and take on any job, you’ll likely hit a point where you’re ready to take the next big step in your business: niching down and doing work that you’re proud of.  On this week’s Wedding Industry Insider podcast, Holly Gray is with us to talk about her unique and colorful journey as a wedding planner. You...

Word of mouth, social media, Google searches. Your clients come from a lot of places, but are you ready for the newest source of wedding bookings?  It’s time to get optimized for ChatGPT searches. On today’s Wedding Industry Insider Podcast, Sara Dunn joins us to talk about all things SEO – and how AI is changing the way wedding planners market their businesses. Sara is a digital marketing expert...

Photographers. Florists. DJs . We all know the staples of a preferred vendor list. But there’s a new category quietly reshaping how wedding planners build trust, streamline the process, and even increase their income: technology for engaged couples.  Ready to curate a recommended tech list that will wow your clients? This week’s episode of Wedding Industry Insider is the perfect place to start.  W...

High stakes, perfectionism, packed schedules – it’s all part of owning a wedding planning business, but it’s also unsustainable. So how do you handle the pressures of wedding entrepreneurship without facing burnout and stress? The answer from this week’s Wedding Industry Insider Podcast: mindset.  If you’ve listened for a while, you know this is one of Eddie’s favorite topics. You’ll hear Eddie me...