We Love Deck Builders

In this episode of We Love Deck Builders, host April Edwards dives into one of the most important (and often misunderstood) topics in marketing—SEO (Search Engine Optimization). Joined by SEO expert Daniel, they explore how deck builders can use SEO to grow their business, rank higher on Google, and attract more leads. They discuss the differences between SEO and paid ads, why SEO takes time to sh...

In this episode of We Love Deck Builders , April Edwards breaks down the top 10 marketing mistakes that are holding back deck builders from reaching their full potential. Learn why neglecting your online presence, inconsistent branding, and failing to use social proof could be costing you leads—and how to fix it. April also shares actionable strategies to boost your SEO and leverage customer revie...

In this episode of We Love Deck Builders , host April Edwards chats with Andy Henley, the mastermind behind Hen-House Decks, one of Ohio’s top deck building companies. Andy shares his journey from house framer to award-winning deck builder, revealing the challenges, successes, and lessons learned along the way. Discover his passion for craftsmanship, community involvement, and his vision for the f...

In this episode of We Love Deck Builders , host April Edwards, founder of Deck Builder Marketers, sits down with Mike Beaudry, Executive Director of the North American Deck and Railing Association (NADRA). Mike shares his inspiring journey from the ski and snowboard industry to becoming a visionary leader in the decking world. Discover how NADRA is shaping the industry, empowering deck builders, a...

In this episode, April Edwards and Alejandra Donaire, the account strategist at Deck Builder Marketers, delve into Google's Ad Recommendations. Gain a deeper understanding of how these suggestions can sometimes increase costs and learn why manual optimization is vital for achieving better ROI and higher-quality leads. Explore actionable tips and strategies to enhance your Google Ads campaigns,...

Struggling to attract top talent for your deck building company? In this insightful episode, renowned recruitment strategist Jody Underhill reveals the unconventional tactics he used to help over 300 home service businesses hire a staggering 3,500+ employees in under 3 years. Jody exposes the costly mistakes most deck builders make when recruiting and shares his proven system for landing rockstar...

Join April Edwards, founder of Deck Builder Marketers, as she becomes the interviewee in a special episode led by team member Bobby Warren. April shares her journey from rural Ohio to leading a top digital marketing agency in San Diego. Discover her personal story, leadership philosophy, and the innovative strategies DBM uses to help deck builders achieve their business goals. Learn how to leverag...

Join us on 'We Love Deck Builders' as April Edwards welcomes Jeff Mudd, a fixture in the decking industry and the insightful voice behind ' The Trades Podcast .' With over 17 years of experience and a profound commitment to promoting construction trades, Jeff shares his journey, explores the current state and future of deck building, addresses the labor shortage, and offers strateg...

In this episode of "We Love Deck Builders," April Edwards interviews Tara and Tommy from Solid Ground, exploring their journey from hospitality to leading a deck building empire in St. Louis. They discuss the importance of values like honesty and trustworthiness in their work, their recognition as DuraLife Deck Specialists of the Year, and how treating clients like family has been key to...

Join us on "We Love Deck Builders," where host April Edwards, a renowned growth strategist in the decking world, sits down with industry luminary Lainie Sleppin. In this episode, we uncover the evolving landscape of the decking industry, from the latest trends to pivotal business strategies shaping the future. Lainie, with her extensive experience and hands-on approach, shares invaluable...

Welcome to our latest podcast episode where we dive deep into the world of deck building with special guests, Chris and Amy Breen from Legacy Decks Academy. This episode is a must-listen for anyone in the deck building industry, from novices to seasoned professionals. We explore the Breens' journey in transforming deck builders into savvy business owners, discussing the challenges and triumphs...

In this insightful episode, April Edwards and Mackenzie Zera share valuable lessons from the Deck X event, focusing on the nuances of running a successful deck building business. April discusses the importance of understanding client needs, the significance of an independent business model, and the power of having a clear vision. Key topics include crafting exceptional customer experiences, effect...

In this insightful episode of "We Love Deck Builders," host April Edwards welcomes Mike Mitchell from Mitchell Construction, a true trailblazer in the deck building industry. Dive deep into the origins of Mitchell Construction, starting from its humble beginnings in 1978 to its evolution into a specialized, low-maintenance deck and outdoor living space provider. Mike shares valuable less...

Join April Edwards in the debut of "We Love Deck Builders," where her journey from digital marketing expert to podcast host unfolds. This first episode delves into April's inspiration behind the podcast, aiming to connect deck builders with industry insights and actionable strategies for growth. Get a glimpse of the compelling conversations, expert interviews, and community-focused s...