We Love Deck Builders

In this live session, we’ll be diving into how JobTread can help streamline your deck building process, from project management to job tracking and everything in between. Whether you’re looking to improve your workflow or simplify your operations, this is the perfect opportunity to see how JobTread can transform your business.

In this episode of the We Love Deck Builders Podcast , April Edwards talks with Jeremy Wilkins, co-founder of Deck Van Gogh and creator of @DeckMasterJ. With over 20 years in the trades, Jeremy shares his journey of building a business focused on education, transparency, and innovation. From ultra-lean leadership to real-time client designs, Jeremy reveals his approach to growing a successful deck...

In the final episode of the We Love Deck Builders Podcast – DeckExpo Series, we’re joined by Eric Fortenberry, Founder and CEO of JobTread Software. Eric is here to talk about his upcoming session at DeckExpo, “The Business Playbook: How to Build a Great Company from the Ground Up,” and share insights on how deck builders can scale and sustain successful businesses. We’ll also discuss JobTread’s s...

On this episode of the We Love Deck Builders Podcast – DeckExpo Series , we’re joined by Chris Breen , co-founder of Legacy Decks Academy , a coaching program dedicated to helping deck builders build scalable, profitable businesses. Chris is here to talk about his upcoming sessions at DeckExpo, including his “Deck Business Blueprint” series and “The Hiring Funnel” workshop. He’ll also share what’s...

On this episode of the We Love Deck Builders Podcast – DeckExpo Series, we’re joined by Tommy Holstein, owner of Solid Ground, Mike Mitchell, owner of Mitchell Construction Inc., Andy Henley, owner of Hen-House Decks, and April Edwards, owner of Deck Builder Marketers. They’re here to talk about their upcoming panel at DeckExpo, “Winning High-End Clients: The Art of Selling Luxury Outdoor Living”...

In this episode of the We Love Deck Builders Podcast – DeckExpo Series , we’re joined by Steve Guiffre , Contractor Development Manager at Trex Company . Steve shares his wealth of experience, giving insights into Trex’s innovative decking solutions, sustainability efforts, and the company’s role in helping deck builders grow their businesses.

In this episode of the We Love Deck Builders Podcast DeckExpo series, we’re chatting with Sean Collinsgru, owner of Premier Outdoor Living LLC, a design-build firm specializing in custom outdoor living spaces throughout Southern New Jersey and Philadelphia. Sean brings his hands-on expertise in decks, patios, and hardscapes to discuss his upcoming DeckExpo session, “Choosing The Right Pressure-Tre...

On this episode of the We Love Deck Builders Podcast – DeckExpo Series , we’re talking with Brett Kelly , CEO of MOSO® North America , a leader in sustainable bamboo decking and building materials. Brett shares his expertise on bamboo as a high-performance, eco-friendly alternative to traditional hardwoods, along with insights on MOSO®’s offerings, certifications, and industry innovations. Builder...

Welcome to the We Love Deck Builders Podcast DeckExpo series! In this episode, we’re chatting with Jon Witt , Technical Advisor for CUTEK® and a seasoned pro with over 25 years in deck design, construction, and sustainable outdoor solutions. Jon shares insights from his experience in the decking industry, his work with contractors and builders, and what’s inspiring him at DeckExpo this year. Build...

In this first episode of the We Love Deck Builders Podcast DeckExpo series, we’re thrilled to have Tony McKlem , the owner of Hollywood Decks , as our very first guest! Tony is a seasoned professional in the deck building industry, known for his expertise in creating high-end outdoor living spaces. This year, he’s bringing his knowledge to DeckExpo with sessions that focus on improving the deck-bu...

In this episode of We Love Deck Builders , host April Edwards is once again joined by Mike Beaudry, the owner of NADRA, to preview the upcoming Southern California Regional Networking Event. Set for September 4, 2025, in Carlsbad, CA, this event offers the perfect opportunity for deck builders and outdoor living professionals to connect, learn, and grow. Mike shares exciting updates on the 2025 Na...

AI isn’t just for Silicon Valley — it’s for deck builders, too. In this episode of We Love Deck Builders , April Edwards sits down with Andy Henley (Hen-House Decks) and Mike Mitchell (Mitchell Construction), the voices behind From the Field in Deck Specialist Magazine . These two seasoned pros are breaking down how they’re actually using AI — not in theory, but on the job. From estimating and quo...

In this episode of the We Love Deck Builders Podcast , host April Edwards sits down with Larry Collins, President of HFS Financial, to discuss how offering consumer financing can help deck builders scale their businesses and increase conversions. Larry shares insights from over 30 years in the finance industry, breaking down the process of offering financing, the benefits for deck builders, and ho...

In this episode of We Love Deck Builders , host April Edwards delivers a reality check for deck builders looking to grow their brand. If you're hoping for a marketing miracle that will magically triple your revenue overnight, this episode isn’t for you. Marketing isn’t a quick fix—it’s a vital department in your business that needs your involvement. April shares why collaboration and communica...

In this episode of We Love Deck Builders, host April Edwards sits down with Tyler Anders, owner of Hometown Builders Unlimited in Wisconsin. Tyler shares how he built a trusted deck-building brand, his approach to custom projects, and tips on growing a successful business while maintaining quality. From setting expectations with clients to marketing strategies that attract the right leads, Tyler o...

In this episode of the We Love Deck Builders Podcast, our host April Edwards sits down with Eric Fortenberry, founder and CEO of JobTread, to share game-changing insights. Learn how to overcome operational pitfalls, organize your processes, and drive profits with confidence. Whether you’re growing past the $1M mark or looking to streamline a booming business, this episode is packed with actionable...

In this insightful episode of We Love Deck Builders , host April welcomes Pastor Joel Phillips of Escondido Christian Church to discuss the harmonious blend of personal faith and professional endeavors. They explore how one's beliefs can authentically influence business practices, leadership styles, and interactions within the workplace. This conversation offers valuable perspectives for those...

In this episode of We Love Deck Builders , host April Edwards sits down with Jay Beswick , founder of Majestic Outdoors , to discuss his journey in the deck-building industry. Jay shares insights on crafting high-end outdoor living spaces, the role of 3D renderings in project design , and his experience serving on the Belgard Advisory Council . He also talks about the latest industry trends and ho...

Join host April Edwards live from DeckExpo 2024 in Dallas as she sits down with Mike Beaudry , a key figure in the deck building industry, for an exclusive event recap. They discuss the biggest takeaways, industry trends, standout exhibitors, and what this year's show means for the future of deck building. Whether you attended DeckExpo or missed out, this episode of We Love Deck Builders bring...

On this episode of We Love Deck Builders , join host April Edwards as she chats with Sara Graves, industry expert and managing editor of Deck Specialist Magazine! Hear them answer all your burning questions about business growth, while they discuss industry trends, getting your work noticed, overcoming challenges, and the future of deck building. Whether you're a seasoned pro or just starting...

Join us for an insightful conversation with the team from O'Keefe Built, leaders in the deck-building industry known for their commitment to innovation, craftsmanship, and quality. In this episode, we'll explore their journey from humble beginnings to becoming a standout in outdoor construction. Learn how they tackle challenges, create bespoke outdoor living spaces, and leverage modern marketing s...

Join host April Edwards on We Love Deck Builders as she sits down with Chris Breen, founder of Legacy Decks Academy, to explore the game-changing DECKx Talks happening at DeckExpo in Dallas on November 12th. Chris reveals the inspiration behind this dynamic series and how it’s designed to help deck builders at all stages level up their business skills. From mastering profitability and business sys...

In this We Love Deck Builders episode, we dive into the complex world of marketing and why it's not a one-person job. Just like building a deck requires a team of skilled specialists, marketing your deck business involves multiple roles that are essential for success. From the visionary who sets the big-picture goals, to the project manager who ensures all the parts work together, and the SEO expe...

In this episode of We Love Deck Builders , host April Edwards welcomes Kassaundra, one of the first and most pivotal employees at Deck Builder Marketers. Kassaundra has been with DBM from the very beginning, helping shape the company alongside April. Now working at April's second venture, AE Design Co., Kassaundra remains a crucial part of the DBM story. They’ll share the untold stories of how DBM...

In this episode of We Love Deck Builders, host April Edwards tackles a common challenge: competing with lower-priced deck builders and general contractors entering the market. April dives into strategies for standing firm on pricing while highlighting your value as a premium builder. From using lifestyle-driven messaging to building a strong online presence, she shares practical tips to attract cl...