Trades Secrets: Contractor Marketing

Discover the power of Google Analytics 4 (GA4) in today's video! Say goodbye to Universal Analytics as we explore the reasons behind the transition and the limitations it addressed. GA4 offers enhanced customization, privacy-first approach, and advanced measurements for better understanding user behavior. Learn about attribution modeling, cross-device tracking, and customizable reporting. Nav...

Are you a contractor looking to excel in the home show circuit? Discover how to master home shows, maximize your ROI, and keep your pipeline full with our comprehensive guide! 🏠💼 In this video, we dive into the world of home shows, exploring their purpose and the potential benefits they offer for contractors like you. From direct marketing to brand exposure, lead generation to networking opportu...

In this video, we explore the untapped potential of energy rebates for contractors. Discover how leveraging rebates can turn energy into opportunity and boost your sales. With the average American carbon footprint being 16 tons per year, and governments incentivizing energy-efficient practices, now is the time to tap into this growing trend. We delve into the Inflation Reduction Act of 2022, which...

If you're investing in a marketing agency to manage your marketing efforts, but not following these essential steps, you might as well be wasting your marketing dollars. In this game-changing video, we'll show you how to get the most out of your marketing agency by emphasizing collaboration and effective communication. The key to a successful partnership starts with regular and structure...

In this eye-opening episode, we dive deep into the world of search engine crawlers and how they can make or break your search rankings. If your site leaves these crawlers confused or fails to communicate your purpose within a split second, your rankings will suffer. We explore the intricacies of how Google reads your site, starting from the invisible elements like schema markup and then moving dow...

Discover the alarming tactics used by marketing agencies to exploit contractors. Falling victim to deceptive practices can devastate your business financially. Stay informed to protect yourself and the industry. Select the right marketing partner for long-term growth. Learn from real-life horror stories and use them to vet potential partners. Watch the video now and empower yourself. Links: Contra...

In this episode, we explore the importance of landing pages and why you need them. Landing pages are standalone, focused pages that guide visitors toward a specific action without any distractions. Unlike your homepage, they boost conversion rates by providing clear messaging and tracking the effectiveness of your marketing campaigns. Discover how landing pages can enhance your online presence and...

Are you ready to gain a competitive edge in the search landscape? Discover how the marriage between Bing and ChatGPT is revolutionizing the way we search, and learn five powerful strategies to leverage this dynamic duo. Stay ahead of the game by shifting your approach today! Bing may have had a small market share in the past, but it's steadily growing. In 2022, Bing accounted for less than 2....

Are you struggling to stand out in a crowded online market? It's time to optimize for Bing! In this episode of Trade Secrets: Contractor Marketing, we explore the AI race and why now is the time to shift your focus to Bing. With Bing's increasing market share and Google's position as the search leader in jeopardy, it's crucial to get ahead of the competition. Links: https://www...

In this video, we dive into the topic of leveraging existing reviews and why it matters for contractors. Online reviews are crucial for any business, but knowing how to make the most of them is equally important. These 7 tips will help contractors attract new customers and reengage existing ones by utilizing their hard-earned reviews. Learn how to respond like a pro and use best SEO practices, fea...

In this video, we will be discussing the concept of a fractional CMO, a person who provides coaching, advisory, and execution of strategies for businesses looking to grow but do not need a full-time CMO. The fractional CMO understands marketing, sales, and growth and can work in conjunction with everyone on the team. They provide expertise, leadership, and guidance, as well as accountability, for...

In this week's episode, we're talking all about creating an effective keyword strategy and why it’s important to discover where your buyer is and what they’re looking for. Why should you care? Not having a well researched keyword strategy can make or break your search results, ad if your goal is to rank #1, then it’s pretty darn important to get it right.  With years of experience in SEO...

This week we're discussing why you can’t focus on just 1 marketing channel! Throwing all your marketing budget at 1 channel will yield inconsistent results & there is no ONE marketing channel that will deliver all the leads you need. You don’t necessarily know where your customers are…marketing is testing, analyzing and refining so allow your data to speak for itself & be sure to make...

In this week’s episode, we’re discussing where marketing stops and sales begin and how understanding the role each of these departments plays can improve messaging and conversions.  What a lot of companies assume is that marketing funnels leads to a salesman, then the salesman closes the deal. What we’ve found is that not only is this often true, but in fact marketing touches each department in yo...

This week, we're talking about preparing an effective Storm Campaign. If you're an exterior restoration company without a storm campaign prepped, you could miss the opportunity to target customers BEFORE the competition. To be adequately prepared, we'd recommend having valuable content loaded and ready to publish no a moment’s notice. Content aimed for:  - Storm predicted - Storm ha...

In this week's episode, we discuss how to avoid a 6 figure mistake when choosing a marketing agency. We talk to Brandy Tilley of Dolan Roofing & Construction, a multi-million dollar roofing contractor with offices in both San Antonio and Tucson. We dive into her experiences working with a national agency and the frustrations that came along with a company that cared more about pushing big...

In this week's episode, we're talking all about AI including the Do’s and Don’ts and everything in between.  Why should you care? It could affect your search rankings and erase some hard earned online visibility.  Tune in to learn more about… AI and the human element How to use AI for content marketing AI’s ability to help save time with internal tasks How AI affects search rankings…this...

In this week's episode, we'll be discussing 5 expensive Google Ads mistakes to avoid. Why should you care? It’s costing you money and customers. Setting everything on broad match  Not using landing pages Not checking your search query reports Not using proper location settings (interest in an area vs in or often in)  Not Maximizing extensions  Find out how we can help you grow your busin...

In this episode, we'll be discussing how you can calculate your marketing ROI. Knowing your return on investment on any marketing efforts you make is crucial to know where to put your marketing dollars in the future.  How we calculate marketing ROI: Marketing ROI= Net Income ÷ Cost of Investment x 100 Conversion Rate: # of Conversions ÷ Total Visitors x 100 Find out how we can help you grow y...

In this week's episode, we'll be discussing contractor marketing in a pending recession Why You Should Care: Today we are revealing specific tactics to implement in your 2023 marketing plan to ensure you continue to fill your pipeline even in the face of - dare we say it - a recession Are we in a recession? Let’s be clear: We are certainly not economists but definitely understand the key...

In this week's episode, we'll be talking about content marketing for contractors. Why should you care? Because content marketing is a time investment that will attract qualified leads and build brand trust. There are more ways to get your content on google than ever before, these specifically apply to contractors:  Local Business Knowledge Panel Card (GBP) Plain text organic PAA (FAQ’s)...

On this week's episode, we talk about SEO (search engine optimization). We discuss how long an effective SEO plan should take, some tips and tricks to optimize your time working on it, and some red flags to look out for when hiring a company to do your SEO. Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services con...

On this week's episode, we have the pleasure of speaking with Cody Hayes of Elite Roofing on the what he wished he knew when starting a roofing business. Not just lessons in marketing, but overall lessons learned as a contractor in one of the hottest roofing markets in the country. Takeaways from this episode will save you the "dumb tax" as it's called in growing your roofing b...

On this week's episode, we discuss the importance of owning your marketing assets. We share some horror stories of business owners who were left out to dry when they ended their contracts with their marketing team. Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to im...

On this week's episode, we talk about how you can build your business with consistent marketing strategies that will work wonders. Your customers should be able to identify your brand wherever they come across it. Let's make it happen! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who...