Total Retail Talks

In episode 373 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Michelle Van Slyke, senior vice president of marketing and sales at The UPS Store, the franchised subsidiary of United Parcel Service. Van Slyke discusses The UPS Store's launch of its new Start Small, Grow Big program, designed to support the next generation of small business owners and…

In episode 372 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Nils Altrogge, head of technology innovation at On, the fast-growing specialty running brand. Altrogge discusses the Swiss sports brand's mission (0:46), his professional background (2:09), and the factors to which he attributes On's rapid growth (3:50). The footwear brand recently debuted the first shoe made…

In episode 371 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ranu Coleman, chief marketing officer at Azazie, the leading direct-to-consumer e-tailer for bridal gowns, bridesmaid dresses, accessories and more. Listen in as Coleman details Azazie's bridal offerings (0:42), her professional background and current role (1:45), and the brand's community-focused mobile app strategy (2:50...

In episode 370 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sara Griffin, senior vice president of marketing at Saks OFF 5th. Griffin discusses why the retailer recently launched its new OFF 5TH Rewards tender-neutral loyalty program (0:43), how customer feedback informed the design of the rewards offerings (2:31), and how customers can utilize the…

In episode 369 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rui Carlos Da Silva Araujo, senior vice president and managing director for LATAM at Levi Strauss & Co., one of the world's largest brand-name apparel companies and a global leader in jeanswear. Araujo discusses why Levi Strauss & Co. is investing in Latin America (0:54),…

In episode 368 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brendan Lokes, brand media manager at Carhartt, a manufacturer of premium clothing and workwear known for exceptional durability, comfort, quality and fit. Lokes discusses why Carhartt has formed a partnership with Snapchat and Bitmoji (0:48), how the brand listened to customer demand for Carhartt…

This episode was recorded live at CRMC 2022 in Chicago. In episode 367 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Bryan Yuris, vice president of performance marketing at Express, a modern, multichannel apparel and accessories brand for men and women. Listen in as Yuris discusses his career background and current role (0:45), as well…

In episode 366 of Total Retail Talks, Michael Cleavinger, global commercial data science lead at PepsiCo, discusses the organization's data strategy for both customer and product data, and its unique data collection process. He shares examples of how PepsiCo is leveraging data to inform decision making, as well as how his data science team shares information with other departments across the organ...

In episode 365 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brigitte Barron, director of global CRM and customer growth at e.l.f. Beauty, vegan, cruelty-free professional affordable makeup and skincare products. In the wide-ranging interview, Barron discusses her responsibilities at e.l.f., the brand's recently enhanced omnichannel loyalty program, how the company tracks loyalty re...

This episode was recorded live at CRMC 2022 in Chicago. In episode 364 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Isabelle Darby, director of marketing at Paper Source, the premier paper store for unique gifts, crafts, stationery and more. Darby discusses her current role and career background (0:47), why Paper Source is investing in…

This episode was recorded live at CRMC 2022 in Chicago. In episode 363 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Yan Cote, director of consumer marketing at ExxonMobil, the world's largest publicly traded international oil and gas company, and Jerry Filipiak, CEO of North America and director of research and development at Comarch, a global…

This episode was recorded live at CRMC 2022 in Chicago. In episode 362 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Zachary Burgeson, director of performance marketing at Christy Sports, the second-largest outdoor rental company for winter sports in the U.S. In the wide-ranging interview, Burgeson discusses the Christy Sports business and his role (0:47),…

In episode 361 of Total Retail Talks, Tom Kuypers, senior vice president of marketing and advertising at Ollie's Bargain Outlet, an American chain of discount closeout retail stores, discusses how the retailer's marketing strategy has evolved as the business grows. He shares how Ollie's marketing team targets both existing and new customers with digital efforts, and how they utilize customer data...

This episode was recorded at CRMC 2022 in Chicago. In episode 360 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jason Scoggins, senior director of loyalty and CRM at Chipotle Mexican Grill, an American chain of fast casual restaurants operating over 3,000 locations across five countries. Listen in as Scoggins discusses his professional background in customer loyalty…

In episode 359 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lisa Erickson, senior director of customer relationship management and loyalty at Sleep Number, the leader in sleep health, science, and smart bed innovation. Erickson discusses her professional background and current role, how Sleep Number is differentiating itself by transitioning to a well-being brand that sells sleep,...

This episode was recorded at CRMC 2022 in Chicago. In episode 358 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Nadina Guglielmetti, vice president and general manager of marketing at The Vitamin Shoppe, a vitamin and supplement retailer. Guglielmetti discusses the impact of The Vitamin Shoppe's recent brand refresh on its marketing strategy (0:51) and how the…

This episode was recorded at CRMC 2022 in Chicago. In episode 357 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jennifer Hoth, director of global loyalty marketing and CRM at ASICS Digital, a division of ASICS, the global sporting goods, footwear and apparel retailer. Listen in as Hoth discusses the ASICS Digital business and her…

In episode 356 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Erica Hood, director of global loyalty at The North Face, a VF Corporation brand, the premier exploration company in the world. Hood discusses her role and how she's impacting The North Face's global loyalty strategy, why the brand decided to redesign its XPLR Pass loyalty program, and the level of collaboration needed acr...

In episode 355 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Vijay Talwar, CEO of Wish.com, one of the world’s largest online marketplaces. Talwar discusses his professional background in retail (1:02), what excited him about joining Wish as chief executive (3:10), and his turnaround strategy to revitalize the business (5:12). He shares how Wish is…

In episode 354 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chandra Holt, CEO of Conn's HomePlus, a specialty retailer of home goods. In a wide-ranging discussion, Holt provides an overview of the Conn's business (0:52), how customers use the retailer's financing offerings (3:21), and her professional background that led to her current role at the…

In episode 353 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Keenan Davis, senior director of marketing at SVS, a leading manufacturer of high-performance speakers, subwoofers, wireless audio, and accessories. Davis provides an overview of the SVS business (0:56), his professional background (1:54), and why the company decided to invest in 3D and augmented reality (AR)…

In episode 352 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ryan Bartlett, CEO and co-founder of True Classic, a direct-to-consumer (D-to-C) menswear brand selling affordable, high-quality fitted premium tees and basics. Bartlett discusses True Classic's product portfolio (0:49), why the D-to-C brand is currently exploring opportunities for expansion into physical retail (1:37), an...

In episode 351 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Johnny Meagher, senior director of marketing, North America at Wrangler, the 75-year-old heritage American jeans and workwear company. Listen in as Meagher discusses Wrangler's recent launch of a sustainable jean collection for Earth Day (0:58), the role that sustainability plays at the retailer (3:17),…

In episode 350 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kadian Langlais, chief marketing officer of Renfro Brands, a leading designer, manufacturer and marketer of quality socks and legwear products. Langlais discusses the 100-year-old brand (1:02), her professional background in retail (3:12), and the impact that inflation and supply chain disruptions are having on…

In episode 349 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Shawn Nelson, founder and CEO of Lovesac, the ultimate modern furniture store featuring high-quality bean bag chairs, sectionals and accessories. Nelson shares Lovesac's origin story, how the brand's products and business has evolved over time, and some of the factors that have fueled its…