This Commerce Life

Lanh was a full time CPA that quit her job to design, build and sell houses. She took a passion in art and design and turned it into a livelihood. Kenny and Phil talk through the risks and considerations of going from a full time job to entrepreneurship.

Philly tries a macbook. The guys take the session to talk about podcasts that we love and Philly talks about kicking up his next stage of learning, his next evolution. (stay tuned!) Philly admits that he wanted Laurie all to himself. Eventually, they get to talking about cool boutique health stores, and carrying inventory

Kenny lookin' and feelin' better. Getting out of the weeds and back into the clouds....er the strategy. How to make the rest of the team better.

Kenny sounds different, Philly talks about new startups that he's working with. They talk Global Pet, WWLD, coming up to episode 100

Kenny feeling a little tired and has a lot to do. When and who to outsource to. Your "expert" isn't the expert at everything. Philly's marketing plans are coming together.

WWLD picks up steam. Kenny starts following his own advice. Philly's marketing efforts are coming together

Philly apologizes for loses his sh*t. GDPR, privacy - taking it seriously. Kenny talks about office resources, and job resourcing. The guys think about a 'WWLD' section on the podcast. Philly's videographer can be found at edwardsrapha.wixsite.com/video

Philly loses his sh*t. Kenny helps him vent, they talk about lost opportunities, and what to do when a PR opporuntity happens. A standing offer to our listeners...Philly wishes his wife a Happy Birthday

early morning podcast. Trade shows, a philosophical look at retail, Linkedin promotions

Kenny under the weather. Philly talks about travel, Kenny gets fixated on "experiential"

Maturing, evolving and growth. Philly talks about someone whose found the perfect job but doesn't know it. He talks about his marketing campaign coming together

Cooking with Chang. Looking for mentors - do you need 'em? Finding, looking for places that have peers, mentors and sounding boards.

The guys talk about elevating their game, and figure out Kenny's "why." Philly talks about finding more balance, losing weight and getting better focus. Phil's been listening to this podcast - https://www.jimstengel.com/the-cmo-podcast/ If you're a Director of Marketing, the only marketing person in your organization or a CMO, we'd love to hear from you. The guys have a big announcement...

Tim Dumas, Chief Operating Officer from Jak's Liquor stops by to talk customer service, looking after employees and teaching great customer experience. Philly and Ken talk to Tim about great customer experience, how Jak's teaches and invests in their employees. https://www.jaks.com/ https://www.linkedin.com/in/servusleadership/?originalSubdomain=ca Tim would love to help you find the perfect bottl...

Philly stops to do something fun. Kenny pushes for return on investment. The guys talk about the roles that little stores play in consumers' minds. Phil gives an update on his email marketing automation plan. This is the article we were talking about https://www.sheknows.com/health-and-wellness/articles/2049318/the-brewing-backlash-against-hustle-culture-and-its-effects-on-mental-health/

The guys answer questions, talk about when to outsource email automation, Kenny starts forecasting for next year. The importance of running numbers for next year to make an educated guess on what's to come.

Kenny gets overloaded and takes on more. (naturally) The boys talk about privacy, social networks and Linkedin. The guys are all over the place this episode. Philly theorizes on the war of search and how Amazon is winning search from Google, what the next social network might look like. What Kenny looks like out of control....

Carrie Doyle makes an appearance. She talks about leaving her big job at a big company and what's next. Philly gets excited to connect two of his favorite people. Kenny becomes a Doyle fan (like Phil).

Philly and Ken make good on their vacation promise. How to tell if you should be looking for a new job. Philly does email automation and what the heck that means. Some of the email automation platforms we were talking about: Marketo, Hubspot, and Pardot Philly and Ken also looked at https://www.tryenerc.com/ when they were talking about insights. (in case you want to follow along)

The guys talk about working while on vacation. Do it or don’t do it? How to do it to remove stress and still get a vacation. Philly talks about email automation and how to go about setting up. The guys give Linda new job. Phil explains SEO in layman terms, and spills the beans on how Kent Fenwick is a voodoo magician at SEO.

Shnane has arrived. Vive Social in the house, the boys talk PR, social and digital representation, and what small/medium businesses should be doing on awareness. You can reach Shnane and Vive Social at info@vivesocialpr.com or https://www.facebook.com/vivesocialpr/ on Facebook.

The boys are tired but not complaining. When you're happy, tired is a good sign. Kenny talks about gap analysis - finding the right places to optimize your business. Philly makes a prediction about the demise of iPhone. They break in and out of watching game 6 of the Raptors vs Warriors Championship finals. Phil talks marketing numbers and conversion rates.

These two guys bicker over Apple and Android, Kenny tells Phil he's full of poo poo. Philly gets excited and talks content, why to have it, how to keep all the keywords together, how to outrun old content.

Marketing and the pressure to bear fruit early. Philly and Ken talk about getting the right information to make the right content

This one episode is longer because of the complexity of the conversation. Price increases is part of everybody's business, but they seldom talk about it. Phil and Kenny get into and talk about different approaches you can take to introduce a price increase, what to expect as pushback from retailers, why you should be thinking about a price increase every year.