This Commerce Life

Businesses need to adjust to Covid and an extended period away. More importantly, they need to adjust to the fact that shopping behaviour won't be the same again at all. The guys talk about changes that could happen and how retailers should think about changing their business models.

Thank you to all the people who are out there working to keep us safe so we can stay home and podcast. In today's WWLD - Give it air time, and give equal air time to thinking the opposite. COVID-19 is different now, not worse, just different. Laurie Shopland gets on the show and we talk about how Covid 19 is different, maybe even better, but not worse. How do we think about the business differentl...

Jordan Rogers, Guru of plant based products stops in to chat with the guys on the plant based segment of the market. He talks through his business model, how he founded Lloyd-James Sales & Marketing, Canada’s plant-based sales & marketing agency. We find out what's in store for plant based products and what to look for next. Philly, Kenny and Jordan talk through how to market during Covid-...

Extra long episode this week. Steve Rad founder of Abacus Brands (https://www.abacusbrands.com) comes on the show to talk about Virtual Reality, teaching kids and how brands can use this technology. The guys talk about the future of retail, post Covid-19, how to use some of this VR technology and Philly needs to find a way to slow down a little.

Where do you leave your laptop? Social Isolation and the impacts on work balance. The guys talk about how things change, experiential marketing in new times. If you're a business and you're trying to get out marketing messages, now is a good time.

Covid 19 and supply chain challenges that come with that. Digital media comes with some responsibilities...stop sharing click-bait-y videos. Retailers have responsibilities in pandemic stock-up situations. Philly tells a funny story about a moment in a grocery store. Things that you can and should be doing to keep up some social interaction during this pandemic.

WWLD Laurie talks about her business, and how to think about Covid 19. A special offer for This Commerce Life folks Join Laurie Shopland for a free masterclass this wednesday! Click the link below: https://laurieshopland.com/findingcalmnessamongcrisis/

Short special episode. Things that small medium retailers can do to help during Covid-19. Thanks to Jim Shopland for the idea! Stay safe, tell us how you're doing.

Net effect of Coronavirus, the impact to shows and net effect on businesses. Not all of it is though - think about opportunities for being able to grow the business during tough times. Philly talks about a sticky situation with an owner who wants to own something they don't know anything about.

Kenny and Phil record live for the first time in 115 episodes. They do a walk through of an aisle at Global Pet and tell you what they see, and then talk about how the show went. If you're looking for our presentations, head to the bottom of the page at www.retailphil.com

New setup for Philly. He starts the day with Kenny and finishes with Kenny. We talk about the importance of bricks and mortar, and how they have a competitive edge over online stores. On Philly's reading list: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets https://www.amazon.ca/dp/B015MOJ80G/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

WWLD Kenny tunes in from Mexico, Laurie's thought work turns into an unanticipated opportunity. Laurie looks at Philly's choices (or not choices). Philly ties Laurie's work to examples of how SEO, funnel conversion, digital marketing and content marketing works.

Will the real Phil stand up? Thank you - a new mic - thanks for your patience. For your reference - witness protection episode was recorded with a Shure MV5-LTG Digital Condenser Microphone. This short recording was done with a Samson Go Mic Compact USB Microphone

Peter Rodriguez MBA, Chartered Marketer, comes on the show to talk about his Award-Winning Brand Igniter™ Peter is a former CMO, Ex Kellogg’s, Pfizer, Nestle, J&J, Smucker. His new marketing program helps individuals build their personal brand image. Philly still sounds like he's in witness protection - he's going to drown this mic and get a new one. As a courtesy for the boys, Peter has provi...

Finding innovative ways to pitch a buyer a new product. Philly has a new mic and sounds like Kermit the frog (with a cold) Kenny talks about pitching a product with a different angle. *apologies for Phil's voice this week. He was using a new mic - and he really sounds like a full frog in his throat. (he didn't buy it at full price - never pay full price)

Philly seeks balance - trying to make changes and have it all. Qualifying jobs, how to find balance

Kenny gets new equipment...looks like a podcaster finally. Kenny goes pro - new equipment, looks like a podcaster. We talk digital minimalism, getting focused on what you love The books that Kenny is talking about: Digital Minimalism https://www.calnewport.com/books/digital-minimalism/ Love is just damn good business https://www.stevefarber.com/books/love-is-just-damn-good-business/

WWLD turns the podcast upside down. Laurie needs coaching, Kenny drops wisdom, Philly is speechless. In all seriousness, Laurie gets coached - we have a full discussion about skills, when to discount your skills, and how to approach balancing work, money and loving what you do.

Happy New Year to our audience. We love you all. (even if Kenny doesn't have feelings) Philly talks about planned obsolescence, and how all the marketing efforts from last year have come together. The guys get into the effects on online, and how businesses compete with online today. (don't give up! Amazon doesn't own it all!)

The guys have the founder of Ener-C, Richard Pollock on the show. Great story about his dog's half brother, and a career in entrepreneurship. From 25 cent puppet shows to now enriching people's lives with better water.   Find Richard on Linkedin here: https://www.linkedin.com/in/richard-pollock-7586a63/?originalSubdomain=ca   Check out Ener-C here: https://www.tryenerc.com/

WWLD is back. Kenny gets some help finding focus, and Laurie uses palm trees as part of her calming strategy. (works on Philly)

No pop filter on Kenny this week. Overstretched Kenny needs to unload. Finding the balance between entrepreneurship and happiness. Philly finds an awesome boutique brand - #navkcollection https://www.navkcollection.com/

Did you buy anything for Black Friday? The importance of a pitch deck for creating business, how to build a business to scale

This is the Thankful episode. Big thanks to Geoff Wong, being thankful for a wonderful year - the importance of celebrating wins. We want to hear from you - how do you celebrate? what do you celebrate? tell us how your business year went!

EPISODE 100! We celebrate our milestone with our first "WWLD" (What would Laurie Do?) The Guys also talk end of year prep, making sure that you end the year with great holiday sales. Fitting new products into planogram timing with major accounts, what to think about, when to prep.