The Monday Marketing Minute

This week, update the "service description" for each service listed on your Google Business Profile.

In April, we're focusing on optimizing your Google Business Profile (GBP) to help Google show your profile more often so you can get more patients.  This week: Update the business description of your GBP.  Use this as a template and ask Chat GPT to rewrite this for your practice: "Seneca Falls Acupuncture specializes in pain management, women’s health, and cosmetic acupuncture, helping p...

This week, add two internal links from your homepage to another important page on your website (for example, a conditions page or services page).

This week's strategy: The next image that you upload to your website – before uploading, make sure the image file name is optimized with keywords and dashes. Example: File name: cosmetic-acupuncture-fine-lines-wrinkles-rochester-ny

This week, add Alt Tags to 5 images on your website to improve SEO. I'll walk you through how to do it - it's very simple.

March is SEO month!  This week, help Google better understand your business - add your city and state to the title tag of all conditions and services pages.

This week, add a meta description to your homepage to improve SEO and click throughs from Google search. It's much easier than it sounds!

This week, replace one vague statement on your website with something concrete that connects with your audience. 

This week, simplify the main menu on your website for better conversions.

This week, copy and paste a testimonial (in plain text, no fancy widgets) onto the homepage of your website. Listen to this super short episode to learn why.

This week, change the color of your "Schedule Now" buttons to contrast with the other colors on your website. Essentially, we want to make sure your call to action cannot be missed. 

This week, do a quick and dirty audit of your website homepage. Ask yourself: Can your ideal patient identify themselves on your homepage? Are they reflected anywhere on the page to help them know your practice is a good fit for them?

This week, define your ideal patient (get nitty-gritty) so we can use it in your marketing next week. If this is something you want more detailed help with, join Acupuncture Marketing School and I'll walk you through it step-by-step.

This week, take the concise sentence you wrote about your practice and add it to two places in your marketing.  An example of the sentence: "Helping women in the Finger Lakes reduce fine lines and wrinkles naturally with acupuncture and microneedling."

January Topic - Clarifying who you love to help, so you can make your marketing more effective and efficient and fill your practice with that exact kind of patient. This week, define your one sentence practice statement with this formula.

This week, super simple - add another photo to your Google Business Profile. It's so easy AND effective - do not skip this one!

This week, add an "update" (sometimes also called a "post") to your Google Business Profile sharing any altered office hours you have for the rest of 2025. Google loves when you add any kind of update and this is an easy one!

This week, identify what marketing worked best for you this year and decide if it’s aligned with your energy to continue and maybe even double down on in 2026. 

This week, repost a previous Instagram carousel post that had strong engagement. You can change the background image of the first slide in the carousel to give it a slightly new look, and keep everything else the same, including the caption. 

This week we're focusing on patient reactivation. Reach out to 4-5 patients who fell off your calendar.  An easy, warm script to use whether you are calling, emailing, or texting: “Hi Alex, it’s Michelle from Ageless Acupuncture. It’s been a little while since I saw you, and I know you mentioned planning to reschedule back in October. I just wanted to check in and see how you’re doing, and as...

This week, craft a single, concise sentence defining who you help, their symptoms, and how you help them; then add it to specific places in your marketing so your ideal patient recognizes themselves easily. 

This week, fill in the "Service Area" section of your Google Business Profile with at least 3 locations that you want to pull patients from.  Mentioned in this episode: Optimize Your Google Business Profile Workshop on Weds., Nov. 19th from 12:00-1:00pm EST - Join me live or watch the replay.

This week, add one testimonial to each of your service pages for a simple SEO boost.  Join me for a live workshop this Weds., Nov. 12th - SEO Made Simple for Wellness Professionals: michellegrasek.com/google

This week - add keywords to 3 "alt tags" on your website to improve your SEO.

This week, add three internal links on your website to boost your SEO. Super simple, big impact.