The Luchi & Mutton's Podcast, Dog Behaviour & Nutrition, and All Things Dog

EP28: Are you showing off your SOCIAL PROOF? This episode is a gut-check more than a persuasion piece — you already know social proof matters. The real question is whether you're actually doing anything with it. We get into: A quick refresher on why social proof works — it's evidence of your competence coming from someone other than you, which is a different (and more convincing) kind of t...

This isn't your average program launch episode. Today I'm reading you the actual, unfiltered words of the women who told me about the gap in their business - the income that doesn't match the depth of their work, the model that's quietly making them sick to sustain, the vision they've been sitting on for years, too scared to believe they could pull it off. One woman making a fe...

In this episode, I'm making a case that might feel uncomfortable if free offerings have been part of your client acquisition strategy: it's time to stop offering freebies as a way to attract paying clients. We get into: Why "offer something free to build trust" often isn't the bridge to paying clients it's made out to be - and what it actually builds instead The specific...

Episode 25: Most dog pros have a specialty. Very few have a positioning. And the difference between the two is the difference between competing on price and being completely incomparable. In this episode I break down why the dog pro world has such a specific problem with positioning — the accessibility instinct, the "everyone with a dog" trap, the content that gets engagement but never c...

If talking about your business feels crunchy to you, then this episode is for you. In this episode I name four specific fears that keep brilliant dog pros from talking openly about their business — and where each one actually comes from: - The visibility wound: being seen as someone who wants money - The "I don't want to come across as salesy" pattern - The social media fear: why bus...

Episode 23: For four years, Eva was doing genuinely excellent work — working with client with reactive dogs, breaking down behaviour with real depth and compassion. And she was miserable doing it. Not because the work was wrong. Because the shape she'd poured it into wasn't hers. Session-by-session consultations. Vague, everybody-with-a-dog positioning. A business coaching industry that of...

Episode 22 : From Five Years of Dreading the Work to a Four-Figure USD Offering — A Conversation with Sowjanya, Applied Canine Ethologist What happens when a brilliant dog pro spends five years building a business she doesn't actually enjoy — and then decides to burn the model down and start again? In this episode I'm in conversation with Sowjanya, a Certified Canine Behaviour Consultant a...

The money wounds running your dog pro business — and how to start seeing them. Most dog pros assume their pricing problem is a strategy problem. It's almost never that. Underneath the benchmark pricing, the pre-emptive discounts and the invoices that apologise before they arrive is something older and deeper - a specific, conditioned relationship with money that was shaped long before you open...

There's a client somewhere in your history who you still think about. Not because the case was difficult — because something went so right you caught yourself thinking: if every client was like them, I would never want to stop doing this work. That's your soulmate client. And the chances are - they've already been in your world. In this episode, we make a distinction that changes every...

Welcome to The Permission Sessions. A podcast series exclusively for the woman dog pro who is running her dog-centred business - but not quite fully in love with it yet. You're good at what you do. You've been at this long enough to have proof of that. But somewhere between the work you dreamed of doing and the business you actually built, something got lost. The joy got a little quieter w...

This episode is part of the mini series - Meeting Your Feral Self. The feral woman has been misrepresented. In wellness spaces, in reclaim-your-wildness content, in the corners of the internet that celebrate feminine rage and burning it all down — the feral woman has become an aesthetic. A brand. A performance of liberation that looks nothing like what going feral actually feels like from the insi...

This episode is part of my mini podcast series called Meeting Your Feral Self 🐺 🔥 Most women have experienced ferality. The moment she said the thing. Held the limit. Stayed in her truth when everything in her wanted to fold. And then - gradually, almost without noticing - she went back to old patterns and responses. In this episode I'm naming one of the most important distinctions in this e...

This epsiode kicks of my podcast's rebranding and a mini series called Meeting Your Feral Self. This is perfect for dog moms who have spent so much time advocating and attuning for everyone else but themselves. Over the next 4-6 weeks, I'm going to be dropping weekly episodes that will feel like an initiation into becoming so frickin' feral in your relationships. For years, I’ve sat with women and...

We talk a lot about training, behavior, and “doing it right” with our dogs - but almost never about what happens after things go wrong. In this episode, we explore relational repair : what it is, why it matters, and how it builds deep emotional safety between dog moms and their dogs. This conversation gently disrupts perfection-based dog culture and offers a more humane, nervous-system-aware appro...

Why Dog Moms “Hop On, Hop Off” Training Approaches Many dog moms - especially those living with complex, sensitive, or reactive dogs - find themselves cycling through training approaches. One method gives hope, another promises clarity, and another claims to be the answer. When none of them quite land, it’s easy to assume something is wrong. But what if that pattern isn’t failure? In this episode,...

Do you ever feel like your empathy is costing you your energy in marriage? In this episode, we explore why women who’ve done the work- emotionally, relationally, and socially—- often slip into overgiving when they feel bad for their partners. We unpack how empathy can quietly turn into self-erasure, why this pattern is so common, and how it leads to resentment and disconnection. You’ll hear relata...

Meeting new dogs doesn’t have to mean pushing past discomfort, rushing greetings, or aiming for “good behavior.” When we center nervous system safety, dog introductions can become calmer, clearer, and more respectful - for everyone involved. In this episode, I share 5 nervous system truths that support safer dog-to-dog interactions, including: Recognising calming signals Checking in with your own...

You can understand co-regulation. You can follow all the right accounts. You can know exactly what’s happening in your dog’s nervous system. And still feel stuck. In this episode, we explore why co-regulation can’t be learned through scrolling - and why so many thoughtful, deeply caring dog moms find themselves trying harder without feeling any real shift in their relationship with their dog. This...

In this episode, I explore the profound connection between humans and animals, and why being around dogs can awaken a deeper sense of aliveness for us dog moms. We dive into how women, in particular, have often been conditioned to suppress their nervous systems, limiting their capacity to fully experience life, connection, and joy. Through insights and practical guidance, we uncover how returning...

How do we hold space for ourselves without shutting out the people, and dogs, we love? In this episode, we dive deep into the ways our Empowered Guardian Archetypes™ - the Companion, the Steward, the Reclaimer, and the Protector - shape how we set boundaries, navigate love, and honour our energy. We explore the patterns that show up in everyday life: from the way your dog senses your tension and l...

There is a shift happening - quiet, almost imperceptible, beneath the surface of everyday life. Women everywhere are waking to the truth that their relationships no longer hold the fullness of who they are becoming. In this episode, we explore how our dogs often become the first relationship to show us what’s truly possible: connection that doesn’t rely on performance, compliance, or shrinking. Th...

In this reflective episode, we explore the complex emotional landscape of guilt as it shows up in the lives of women who care for their dogs. From feeling guilty about leaving their pets home alone, to questioning if they’re doing “enough,” this conversation delves into how guilt can quietly shape daily caregiving choices. Rather than pushing the feeling away, the episode invites listeners to sit...

EP06: When love meets injustice In this tender and thought-provoking episode, Surabhi explores what unfolds when love meets injustice —particularly in the lives of women who are deconditioning from control-based paradigms and reclaiming relational ways of being with their dogs. Rooted in personal reflection, somatic awareness, and attachment-informed practice, this episode invites listeners to not...

☾EP05: Relating Beyond Empire: Dogs, Liberation & the Undoing of Power ☽ In this episode of Kinship , Surabhi explores how dog-human relationships can serve as portals to decolonial, anti-capitalist, and relationally just ways of being. Moving beyond obedience and ownership, she asks: what happens when we choose connection over control? What does it mean to listen, not lead? Through reflection...

☾ Episode 4: Secure attachment is the medicine ☽ In this heartfelt and reflective episode, Surabhi explores the concept of secure attachment as the foundation of healing—both in human relationships and in our bonds with dogs. This isn't just theory; it's nervous system-level medicine —a form of connection that reshapes how we and our animals relate, cope, and heal. She also offers a special invita...