The Kate Show

Websites are meant to be more than just beautiful, digital renditions of your brand. They should also become a beacon to attract your ideal client. When a new lead visits your website, they should be able to immediately recognize themselves, their pain points, and how you solve those points.

If you just started your interior design or home staging firm, you've realized a few things (and if you haven't yet...spoiler alert!). You are going to feel like you need to explain your reason for existing. You are going to feel uncomfortable and fake when you tell people what you do. You are going to feel judged. Period. You are going to feel like your IQ dropped the day you launched your busine...

If you are trying to grow or sustain your interior design business, you need to make sure you aren't self-sabotaging. For example, if you or your website use the phrase, "We design spaces based on your lifestyle," hold up! In this episode, I explain why this phrase cripples your potential new client's ability to confidently hire you.  Aside from that, we all know free consultations are not the bes...

The Kate Show | Episode 4 Wondering how to get more high-level clients so that you can focus on the quality--not quantity--of your design or staging projects? Today we are talking about the amazing selling power of specificity. The more specific you are with your brand and service offerings, the more your interior design or home staging firm will grow.  In a coffee date style conversation format,...