The Grow and Convert Marketing Show

In this episode, we break down how we think about reporting on AI visibility, why we built Traqer around topic-level tracking instead of individual prompts, and what we actually do with the data once we have it. We walk through a real client example in the call center software space to show how this works in practice. We cover why prompt volume data isn't what people think it is, why you can't bri...

We joined Alex Birkett from Omniscient Digital for a wide-ranging conversation on GEO strategy, the state of the AEO conversation online, and how AI search is changing content marketing at a fundamental level. This one covers a lot of ground. We get into why we think most of the GEO advice circulating on LinkedIn right now is either misleading or just wrong, from the "Reddit is the most cited sour...

AI search doesn't work like Google and your content strategy probably hasn't caught up. When someone searches Google, they type a broad keyword and filter through the results themselves. When someone searches ChatGPT or Claude, the LLM already knows who they are, what their business looks like, and what problems they're trying to solve. It's not returning a list of options. It's making a recommend...

Most GEO/AEO advice assumes you're already a known brand. Here's how we'd approach GEO/AEO if you're not. Redline Capital is a business funding company that came to us after running mostly outbound. They didn't really have an online presence, no SEO foundation, and they were competing against incumbents that had invested in SEO for years. In this solo episode, Devesh walks through their Traqer das...

Most GEO advice is wrong. Everyone's recommending llms.txt files, FAQ schemas, and content tweaks, but none of that actually influences whether ChatGPT, Claude, or Gemini recommend your brand. In this webinar, Devesh Khanal (co-founder of Grow & Convert) breaks down what actually drives visibility in AI search. You'll learn: - Why most AI traffic is "dark traffic" you can't measure in analytic...

"Third-party content drives 85% of brand discovery in LLMs." It's the GEO stat making the rounds on LinkedIn right now, and a lot of marketers are using it to argue that your own site content doesn't matter anymore- that GEO is really about getting mentioned everywhere else. We disagree. And we have client data that contradicts it. In this episode, Devesh and Benji break down where this narrative...

"Self-promotional listicles are dying" is the new SEO narrative making the rounds and we've had multiple clients Slack us asking if we should change our strategy of producing list posts. In this episode, we break down Lily Ray's Substack post that started it all, walk through why the data she shared shows correlation but not causation, and pull up the actual rankings of category-keyword listicles...

A client told us ChatGPT kept recommending Grow and Convert until she had to reach out. So we copied her exact prompt into an incognito window. We were nowhere to be found. That one example changed how we think about AI search strategy entirely. In this episode, we introduce Topic-Based GEO, our new framework for content strategy in the age of AI search.  We explain the concept of "invisible promp...

Most people optimizing for AI search are focused on the wrong metric. Getting cited by an AI model feels like a win but a citation doesn't mean you're actually influencing the answer.  And after sampling AI search prompts over 20,000 times, the data makes that painfully clear. In this episode, Devesh and Benji from Grow and Convert sit down with Bernard from Clearscope to break down what's really...

Your ChatGPT traffic is probably 5-10x higher than what your analytics shows. We used to think AI traffic was a small fraction of Google. We showed you the data a few episodes back — ChatGPT was about 3-4% of organic Google traffic across our clients. We've revised our thinking. In this episode, we break down why analytics tools are dramatically underreporting LLM-driven traffic and leads, why Goo...

For the last 10-15 years, marketing has been dominated by the performance marketer - everything measurable, everything attributable. Creative marketers with big campaign ideas couldn't get the budget or the dev and design resources to bring them to life. AI is about to flip that. Now a single creative marketer can go from vision to finished product- building interactive tools, data-driven content...

Did you know that when you ask ChatGPT for a product recommendation, ChatGPT can recommend 50+ different brands for the same prompt? In this episode, we break down Rand Fishkin's latest research on the extreme variance in AI search results across ChatGPT, Claude, and Google AI Overviews.  His team gathered 600 volunteers, ran nearly 3,000 queries, and the findings are eye-opening. Here are some ke...

(Sorry about the audio quality on this one, it was recorded with the wrong microphone-- this episode is better viewed with screen share on Youtube ) Most teams struggle with AI writing tools because they try to use them as a replacement for writers (and they use tools that don't understand the core arguments of what is trying to be said). In this video, Devesh walks through a real example of how h...

Most marketers track their AI visibility… but have no idea what to do next. This episode shows the exact GEO strategy to actually increase your mentions in ChatGPT and Perplexity. In this episode, we show you exactly how to implement GEO (Generative Engine Optimization) the strategy brands are using to increase their mentions inside LLM answers. You’ll learn: Why most AI rank trackers are inaccura...

Are you focusing your AI visibility and PR efforts on Reddit, Wikipedia, and media sites like The New York Times? You could be wasting your time and money. In this episode of the Grow and Convert Marketing Show, we dive into the data from our new study on Large Language Model (LLM) citation patterns. We reveal why the advice you see on LinkedIn and in broad industry reports—telling you to chase la...

Marketers are wasting time chasing the wrong AI tactics. Everyone’s debating “Should we post on Reddit? Add LLM.txt? Write summaries for LLMs?” — but missing the real priority. In this video, we introduce Prioritized GEO, our framework for how to actually show up in AI search (ChatGPT, Perplexity, and Google AI Overviews). We break down: -Why owned content on your site matters more than offsite me...

Everyone says SEO is dead… but our client data tells a different story. We compare SEO traffic vs. AI traffic (ChatGPT, Perplexity, etc.) and reveal what’s actually driving conversions — and why it’s not “SEO vs. AI,” it’s both. ___ SEO is dead? Not so fast. In this episode, we share real client data comparing traditional SEO traffic vs. AI traffic (ChatGPT, Perplexity, DeepSeek, etc.). The number...

Are you worried your competitors are “winning” in AI search results? You’re not alone. A lot of marketers, CMOs, and founders are asking the same thing. In this episode of the Grow & Convert Marketing Show, we break down: What AI visibility actually means (and why most tools get it wrong) Why “share of voice” metrics can create unnecessary panic How to separate meaningful prompts from noise Th...

AI search is a fundamentally different search experience from Google, and the implications are massive for how people discover brands and products. Here's what we've discovered so far: - People don't just type keywords into ChatGPT - they have detailed conversations with tons of context - Top-of-funnel "what is" content is officially dead in AI search - Your positioning and value props determine i...

We Built an AI Search Ranking Tool (And You Can Use It Too!) Tired of wondering if your brand shows up when people ask ChatGPT, Perplexity, or Google AI for recommendations? We were too. That's why we built Traqer.ai - the first tool designed specifically for agencies and companies to track their brand mentions across AI search engines. In this episode, we share the complete backstory of how we we...

In this episode of the Grow and Convert Marketing Show, we discuss our journey creating an AI writing tool designed to mirror the way we produce content. Unlike existing solutions that prioritize speed over quality, our tool first deeply understands your business before generating content. After discovering that 83% of marketers use AI-assisted content despite quality concerns, we identified the f...

In this episode of the Grow and Convert Marketing Show, Devesh and Benji reveal why comparison keywords convert at a shocking 8.43%+ rate - and why most companies are afraid to target them. We break down: - Common objections from leadership teams that are hesitant to target these types of keywords - Three practical approaches to creating comparison content without "trashing" competitors - Examples...

This one is likely better to be watched on Youtube  (so you can see the writing and editing). In this episode of the Grow & Convert Marketing Show, we break down a real blog post about website feedback tools to reveal common content writing mistakes. Watch as we critique the article and transform it from generic to compelling by: - Identifying proper search intent and avoiding the "high school...

In this episode of the Grow and Convert Marketing Show, Devesh and Benji break down their proven SERP analysis framework - the process they use for clients to identify high-converting content opportunities. Watch as they analyze real SERP examples for AI writing tools keywords, revealing: How to determine if a keyword is worth targeting The difference between category and jobs-to-be-done keywords...

In this episode, we discuss the power of brand marketing versus our typical focus on bottom-of-funnel content. While Grow and Convert is known for our bottom-of-funnel first approach to  content marketing, we explore how creating a strong brand presence generates "free leads" - those customers who can't pinpoint exactly how they found us, but remember our brand when they need our services. We cove...