The Entrepreneur's Logbook: Lessons from Growing Businesses

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Carson Spitzke, founder of Spitz PR . Carson, an Amazon bestselling author and Entrepreneur.com contributor. He dives into the real-world lessons he’s learned growing and relaunching his PR venture.  From the moment he realized the power of sheer outreach volume to validate any new offer, to the exact steps he now uses to secure to...

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Gary Eastman, founder and president of Axcess Surety and Swift Bonds. Gary brings more than 17 years of experience as a corporate attorney and general counsel for Fortune 500 companies, and today he walks us through the often-overlooked $22 billion surety bond market.  From federal construction projects and municipal licenses to ca...

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Tim Shea, founder and CEO of LatticeWork Insights, a data science and analytics firm that helps retail and DTC brands turn fragmented data into actionable business intelligence.  Tim walks us through his journey from 25+ years at agencies like Razorfish to three startup launches and raising over a million dollars, culminating in La...

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Arielle Tayar, founder of Whip Creative Studio. A Miami-Bay serial entrepreneur with a background in theatre and film from The New School and a master’s in film from Tel Aviv, Arielle has launched multiple ventures over the past decade: a creative agency, an experiential arm, a luxury wedding planning company, and even a viral café...

In this episode of The Entrepreneur’s Logbook, Zachary Bernard speaks with Paul Matt, CEO and co-founder of Adwisely, an AI-powered advertising automation platform helping e-commerce brands maximize their return on ad spend through Meta and Google. Paul traces his entrepreneurial journey from launching Retarget App as an 18-year-old in Ukraine to scaling AdWisely, now managing over $15 million in...

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Mark Myers, founder and tax-saving architect at Taxwise Partner.  A former Marine Corps Sergeant turned advanced tax strategist, Mark shares how he’s helped more than 500 clients collectively save hundreds of millions in taxes, reducing bills by 30–60% without undermining the work of CPAs or financial advisors. He explains why entr...

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Moti Elkaim, founder and CEO of Atlantic Brands, an agency that helps emerging companies craft investor-ready pitch decks, sharpen their storytelling, and nail public speaking.  Zach and Moti dive into one of the hardest lessons every founder faces: where to spend your limited time, money and energy. Moti reveals his “return on ene...

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Ryan Polselli, founder and CEO of Mammolink.  Dr. Polselli, a fellowship-trained breast radiologist from Emory University and former Navy nuclear officer, shares how he left the traditional hospital system to reinvent breast cancer screening with a fully patient-centric, mobile platform. Over just three years, he bootstrapped Mammo...

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Trevor Dudeck, founder of Lemonade, a full-service advertising agency built on the bold philosophy that “advertising should feel more like entertainment.”  Trevor and Zach dive into the biggest stumbles and hard-won lessons of scaling an agency, from the pitfalls of chasing unicorn hires who promise to solve every problem but often...

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Gregory Kovsky, President and CEO of International Business Associates (IBA). Drawing on more than three decades in the brokerage world, and having personally facilitated over 300 transactions worth $1–30 million each, Gregory walks us through the art and science of selling a company.  He explains how he grew IBA into the Pacific N...

In this episode of The Entrepreneur's Logbook, Zachary speaks with Dr. Ashok Gupta, founder of TheraNow — a virtual therapy platform delivering physical, occupational, and speech therapy across the US through a network of 400+ clinicians. Ashok opens with a counterintuitive lesson from his own journey: if he were to rebuild TheraNow today, he'd focus far less on innovation and far more on integrat...

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Dwan Bent-Twyford about the trials, triumphs and hard-won lessons that shaped her real estate empire.  Dwan opens up about starting in the 1990s as a broke, single mom who mistakenly equated “fixing up” a house with decorating. She shares how her first deal: sealed with little more than a handshake, led to a foreclosure, a reposses...

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Stephen Morel, founder and CEO of JurisDeed. Stephen walks us through his journey from technical specialist to storyteller‐in‐chief, explaining why “loving the problem, not your solution” is the single most important mindset shift for entrepreneurs.  Together, they explore how Stephen’s two decades in real estate law led him to fou...

In this episode of The Entrepreneur’s Logbook, Zachary speaks with David Arato, founder of Lexicon Legal Content. They kick things off by exploring the foundational habits that set successful companies apart: starting with the art of documenting processes from day one.   David shares how building a library of clear, repeatable SOPs not only accelerates team onboarding but also lays the groundwork...

Anastasia Rossinsky is the founder of A Market Social, a Miami-based marketing and branding boutique specializing in digital marketing, brand development, and social media management. With over 10 years of experience in digital marketing and branding, she's built a reputation for creating engaging content and growing social media presence for companies across various industries. Annie has recently...

Philip Hill is the founder and CEO of Purebred Marketing, a top DTC agency focused on igniting growth for brands through affiliate programs and high-performing websites fueled by SEO and CRO. He's been a serial entrepreneur in the e-commerce space for 15 years, having worked with over 100 brands like Solo Stove, Pet Supermarket, and Snap Supplements, driving over $200 million in client revenue. Re...

Jordan is a recognized leader in media strategy with over 20 years in the industry. He's architected and executed strategies that have generated billions of dollars in measurable client revenue. Jordan specializes in connected TV, video, and retail media, combining advanced targeting techniques with data-driven insights to help brands reach incremental audiences at scale. What You'll Learn - The #...

In this episode of The Entrepreneur's Logbook Podcast, host Zachary Bernard sits down with Aleric Heck, founder and CEO of Ad Outreach, a YouTube advertising and consulting company that has helped clients generate over $300 million in revenue. Starting his entrepreneurial journey at just 12 years old with YouTube app reviews, Aleric built the largest app review channel with 600K+ subscribers and n...

In this episode of The Entrepreneur's Logbook Podcast, host Zachary Bernard sits down with Amber Goetz, founder of Active Media, a high-performance web and SEO agency that's been turning websites into lead generation machines since 2005. With over 500 websites under her belt and clients pulling in over $10 million through organic search, Amber has spent two decades learning what actually works in...

In this episode of The Entrepreneur's Logbook, host Zachary Bernard sits down with Aya Kikimova, founder of LeapEngine, a digital marketing agency that brings Fortune 500-level strategies to startups and small businesses at a fraction of the cost. Aya shares her remarkable journey from immigrating to the US from Kazakhstan at 16, not knowing how to type on a computer, to managing over $50 million...

In this episode of The Entrepreneur's Logbook Podcast, host Zachary Bernard sits down with Jamie Uppenberg, co-founder of Runway Group, a specialized firm helping FinTech startups navigate complex regulatory landscapes while building scalable compliance programs. As a former chief compliance officer at five different FinTech companies, Jamie brings rare operational expertise to an industry often d...

In this episode of The Entrepreneur’s Logbook: Lessons from Growing Businesses, Zachary Bernard speaks with Axel Meierhoefer, founder of Ideal Wealth Grower. Axel, a former Air Force officer turned real estate investor, walks us through the “Ideal Wealth System” he developed after navigating a complex 1031 exchange during the Great Recession. Together, they tackle the common missteps new investors...

In this episode of The Entrepreneur’s Logbook: Lessons from Growing Businesses, Zachary Bernard speaks with Patrick Burns, founder of Patrick Burns Co., a B2B brand-building and revenue-generating agency that helps companies accelerate their go-to-market efforts with strategic digital marketing. After cutting his teeth at two tech startups and earning a degree from Indiana University in 2014, Patr...

In this episode of The Entrepreneur’s Logbook: Lessons from Growing Businesses, Zachary Bernard speaks with James Onyks, CEO of Ohana Avertising. James walks us through his journey from launching Ohana in 2021 to building a full-service digital agency that blends creative storytelling with strategic growth. Early on, he learned the hard way that every founder needs a dedicated project manager from...

In this episode of The Entrepreneur’s Logbook, Zachary Bernard speaks with Tiffany Coletti Kaiser, CEO of Apiary Digital, about rethinking the traditional agency model and building something that scales on its own terms. Drawing on more than two decades of leadership in tech, CPG, and beyond, Tiffany explains why productizing your core service, finding that lowest common denominator clients really...