The Doula Darcy Podcast

Welcome to a real talk episode with Doula Darcy, recorded during that deliciously confusing week between Christmas and New Year's. In this solo episode, Darcy shares a side of her that you may not have seen much before: her passion for  personal finance and how it ties directly into doula sustainability and self-care. If you're ready to step into 2026 with more financial clarity, less stress, and...

In this episode, The Doula Darcy shares three simple year-end money moves she makes every December that reliably increase revenue in the next year. These steps take less than an hour each, but they compound in a powerful way. Most doulas try to "hustle harder," but earning more starts with strengthening what's already working. Darcy breaks down how to raise your rates confidently, reduce your taxa...

I share the behind-the-scenes of hosting my doula agency's biggest holiday party yet on today's episode. Hear all about how I strategically planned it to be both meaningful and a tax write-off! You'll hear how I: Used smart tax strategies (like the Augusta Rule!) to host a chef-catered dinner at home Created special moments for my team, including custom holiday cards Involved my teen boys in the p...

This week, I'm narrowing in on a question many people (including my parents) still ask me: What exactly does a business coach do? And why do you need one? I'm breaking it down through personal stories from my competitive gymnastics and diving days, showing how having a coach - whether on the mat, on the diving board, or in your business—can be the difference between floundering and flying. You'll...

This week I share how I'm restructuring my business this winter to better support my family and my energy, without the mom guilt. I talk about: Why I'm temporarily closing my membership, My Doula Village The real reason I'm not building a big team (and why you don't have to either) What bro marketers get wrong, and what actually works How entrepreneurship is really a journey of self-discovery The...

Someone asked Darcy on Instagram how doulas can be incorporating CEO days their doula business.   Darcy, who prefers the term 'Island days' over 'CEO days,' shares her personal strategies for maintaining a balance between work and relaxation.   She shares the importance of taking time to work ON your business rather than just IN it. Whether through designated weekly hours, full days off, or attend...

Want to meet the Business Coach Behind the The Doula Business Coach?  What happens when your business coach becomes one of your strongest cheerleaders and biggest expanders? In this episode, I'm pulling back the curtain and inviting you into a very personal (and often hilarious) conversation with  my business coach of three years, the incredible Amber Lilyestrom. Amber isn't just a business coach...

The only way to keep serving families without burning out is to design a business that earns you money even when you're not on call. I see it all the time. Doulas pour their whole hearts into their clients, only to realize their business only works if they are physically working. If you're on call 24/7… If you feel guilty every time you block off a weekend… If your bank account feels just as drain...

You don't need a huge advertising budget to attract dream doula clients. In fact, you can build a thriving doula business for free (well, almost). In this episode, I share the only investment I believe every doula must make, plus the three free marketing strategies that will keep your client list full for years to come. I also get real about the importance of showing up - online, in your community...

Postpartum doulas often equate their value with how much they do —laundry folded, dishes washed, bottles sterilized. But what if the most meaningful support has nothing to do with physical tasks? In this episode, Darcy challenges the productivity myth and highlights the profound impact of simply being present, listening, and validating a new mom's experience. What You'll Learn: Why postpartum doul...

What should you actually bring and set up at your table if you're exhibiting at a Baby Expo, Baby Fair, or community event? If you've ever found yourself wondering how to stand out in a room full of vendors (without spending a fortune), this episode is your must-listen guide. I'm sharing lessons from my years producing mom and baby expos across New England. Plus - the exact strategies I've seen wo...

Darcy explains the number one mistake sleep consultants and doulas make when trying to attract clients. Simply posting on Instagram and relying on cute Canva content won't bring clients rolling in. Instead, building a strong marketing foundation with a lead generation funnel and effective systems is crucial. Learn about the importance of turning strangers into followers, followers into leads, and...

In today's episode, Darcy gets into one of the most debated business topics: Should you niche down? Spoiler alert — yes, and here's why. I share real-life examples from my doula business and insights from working with sleep consultants to show how narrowing your focus actually makes it easier to get hired. You'll learn: Why clarity in your offer leads to more clients How I became the go-to C-secti...

Today I'm joined by Julia Riddle, founder of Doula Design Co., a former postpartum doula turned SEO and website expert. Julia breaks down the mystery of SEO into tangible, accessible strategies specifically tailored for doulas. If you feel overwhelmed by the tech side of your doula website, this episode is going to be so helpful. What We Cover: What SEO really is and why it's not as scary as it se...

In this episode, Darcy welcomes Alix Myers, a birth and postpartum doula from Montreal with a powerful passion for neurodivergent advocacy. Together, they explore the unique needs of neurodivergent birthing people and how doulas can adjust their practices to be more inclusive, neuro-affirming, and trauma-informed. Alex shares the reasons why it's so critical that doulas understand the spectrum of...

Join us for a joy-filled episode of the Doula Darcy Podcast, recorded live from the Maine Doula Retreat hosted exclusively for members of  My Doula Village . Doulas from across the country share what it's like to step away from daily responsibilities and immerse themselves in three rejuvenating days by the ocean in Maine. Hear candid reflections on burnout, sisterhood, business breakthroughs, and...

In this episode, Darcy invites you behind the scenes for a candid, inspiring look at how she blends her life and her business — and why it's essential for every doula (and entrepreneur) to stop separating the two. She shares her recent experiences at a transformative mastermind retreat and live event with her business coach, the power of stepping away to work on your business (not just in it), and...

In this refreshingly honest episode, Darcy chats with longtime 1:1 coaching client Kelli Blinn, a Columbus, Ohio-based birth doula and childbirth educator, about her journey from teaching private classes to launching her first online childbirth education course. They dive deep into the realities of creating "passive" income, overcoming personal hurdles like tech fear and self-doubt, and why childb...

Feeling stuck trying to grow your doula business without burning out on social media or spending money on ads? In this session, visibility expert and business coach Tracy Beavers shares her best strategies to help doulas gain more visibility 100% organically. Learn how to:  Create 90 days of content in 30 minutes Use Facebook or Instagram to actually get leads Overcome the fear of putting yourself...

In this heartfelt episode, Darcy returns after a brief break to shed light on a topic not often discussed in the doula community—the feast or famine cycle of doula work. Drawing from 15 years of experience, she normalizes the ups and downs doulas experience in their client flow and income. Darcy offers mindset shifts, marketing insights, and actionable tips to help doulas ride the wave of unpredic...

From Side Hustle to Six Figures with Christine Rogers Episode Summary: In this inspiring episode of The Doula Darcy Podcast , I sit down with Christine Rogers of Draw Near Doula in Alaska. Christine started her doula business as a side hustle while managing her family's bakery, never imagining it could become her full-time career—let alone a six-figure business. But through confidence-building, st...

Doulas, are you turning away clients because you're booked solid?   It's a great problem to have… until it starts feeling like those referrals you're passing along are a missed opportunity for you. If you're passing client referrals along to other doulas (without getting anything in return) but can't imagine starting an agency because it feels too big, too complicated, or just  too much —this epis...

In this episode of the Doula Darcy Podcast, host Doula Darcy, a seasoned business coach for doulas, interviews Allison Coleman of Austin Baby Guru and ABG Doula Training. The average doula burns out within 2-5 years. But not Allison Coleman. She's been thriving for 26 years! What's her secret?  Boundaries. Crystal clear, unapologetic boundaries. From charging premium rates to setting expectations...

Are you struggling to find the right words to connect with potential clients? Do you feel like your website and social media posts don't truly reflect who you are as a doula? In this episode, I sit down with  Jillian Anderson , an expert copywriter (and former abdominal massage therapist!) who helps entrepreneurs craft compelling, authentic messaging that converts. We dive into: ✅ Why copywriting...

In this episode, I'm coming to you live from Clearwater, Florida, where I've spent a full week while hosting the Birth Worker Retreat. I came a few days early and stayed a few days after the event as a way to recharge. I'm diving into why this is essential for doulas to prioritize self-care, manage their energy, and build a lifestyle that supports their well-being. You'll hear about: How I've lear...