The Digital Slice

The popular idiomatic expression, "Strike while the iron is hot" perfectly describes the opportunity that live video offers the business world. Live video is a highly-effective strategy to get your business out there and is largely recognized but still relatively unexplored because not everybody can seem to just dive into it with confidence. Fortunately, with the right set of skills, some tools, a...

The need for live video is both undeniable and inevitable and every business owner recognizes it. However, going out there and doing it yourself for your business is also a daunting task. When you are not used to the spotlight, doing live video can be frightening. Part of the reason why it can cause fear for the newbie is the lack of knowledge as to what kind of content to feature, what equipment...

How else can social media be used to maximize its power to market a particular brand? The concept of social media enablement seems like a novel approach. But at Adobe, employees themselves have been empowered to build their own personal brands while playing a big and active role for Adobe as it integrates social media into every aspect of its business operations.  Apparently, customers have more t...

We now live in an intensely digital world. It is a fast-paced, dynamic, and ever-changing realm. What you seem to know about social media marketing, SEO, or artificial intelligence today, is definitely not going to be as relevant tomorrow. What you need is to constantly update yourself without having to take the time to determine what would be beneficial for your business or yourself. The Digital...