The Dental Marketing Mix

🚀 The 2025 Whitespark Local Search Ranking Factors Report is here — and Dan & Brian break down exactly what it means for dental practices. In this episode of The Dental Marketing Mix, Dan and Brian unpack the newest data shaping how dental practices show up in Google’s Map Pack, AI search platforms like ChatGPT, Gemini, and Perplexity, and everywhere patients are searching online. You’ll lear...

In this episode of The Dental Domination Podcast , host Dan Brian breaks down one of the most overlooked growth levers in modern dental marketing — your Google reviews . As Google’s AI Overviews and AIO (Artificial Intelligence Optimization) continue to transform how patients discover and choose their dentist, reviews now play a pivotal role in shaping what AI says about your practice. Dan explain...

It’s almost Halloween—and Dan Brian and Brian Craig are talking about the real “Hocus Pocus” haunting dental marketing today: agencies promising magic results through fully automated, AI-driven SEO. In this episode of The Dental Domination Podcast , the DentalScapes co-founders pull back the curtain on the truth behind so-called “AI-powered” marketing solutions that claim to optimize your website...

The rules of online visibility are changing fast — and most dental practices aren’t ready. In this episode of The Dental Domination Podcast, DentalScapes co-founder Dan Brian breaks down AIO (Artificial Intelligence Optimization) — the next evolution of SEO — and what it means for your dental marketing strategy. Patients are no longer just Googling; they’re asking AI systems like ChatGPT, Gemini,...

Your dental website shouldn’t just look good—it should fill your schedule. 💥 In this episode of The Dental Domination Podcast, DentalScapes co-founders Dan Brian and Brian Craig break down what separates “pretty” dental websites from profitable ones. Whether you’re a general dentist, pediatric dentist, or orthodontist, you’ll learn how to design a site that builds trust, ranks higher, and drives...

Google reviews are no longer just “nice to have”—they’re one of the biggest ranking factors for dental practices AND a major driver of AI search visibility. In this episode of The Dental Domination Podcast from DentalScapes, Dan Brian sits down with co-founder Brian Craig to break down exactly how dentists can systematically generate more reviews, respond effectively, and leverage them to dominate...

Dentistry is rewarding—but it can also take a heavy toll on mental health. In this episode of The Dental Domination Podcast , Dan Brian sits down with Dr. Camden Brown , an orthodontist, mom, and coach for high-achieving professionals facing career or purpose crises. Dr. Brown shares her powerful story of practice ownership, burnout, and how the COVID shutdown gave her the clarity to make a major...

Artificial intelligence isn’t just hype—it’s already reshaping how modern dental practices run. In this episode of The Dental Domination Podcast, Dr. David Bryant of South Shore Dental in Denver shares exactly how he’s integrating AI into both clinical care and front office operations to save time, improve treatment acceptance, and deliver a better patient experience. You’ll learn: - How AI tools...

Burnout is real — and it’s more common in dentistry than most are willing to admit. In this episode of The Dental Domination Podcast , host Dan Brian sits down with Dr. Ben Friberg, a successful dentist, consultant, and author of The Seven Figure Practice Blueprint , to explore how dentists can reclaim their energy, purpose, and profitability. Dr. Friberg shares his own unconventional path to dent...

What if dental continuing education could feel more like a vacation than a chore? In this episode of The Dental Domination Podcast, Dan Brian sits down with the energetic and inspirational Dr. Devin Geeson—aka The Pep Talk Doc—to talk about how she’s transforming live dental events into unforgettable experiences. From leading the cruise-based Smiles at Sea and the land-based Dental Festival to men...

🚨 Are you losing potential new patients every single day without even realizing it? In this episode of The Dental Domination Podcast, DentalScapes co-founders Dan Brian and Brian Craig reveal the #1 reason most dental practices struggle to grow: poor lead management and low conversion rates. 💥 Learn how to convert more leads into actual appointments, increase your patient base, and boost practic...

Host Dan Brian speaks with Dr. Shervin Molayem, a periodontist and dental tech entrepreneur, about the transformative impact of AI in dentistry. They discuss the evolution of dental technology, the role of AI in enhancing practice efficiency, and the importance of building trust with patients through accurate diagnostics and treatment planning. Dr. Molayem shares insights on the future of robotics...

Thinking of selling your dental practice in the next few years? 🦷💼 In Episode 35 of The Dental Domination Podcast, Dan Brian sits down with Derek Strong, a financial advisor at Hemingway Wealth Management, to break down everything practice owners need to know about transition planning, practice valuation, and protecting your legacy. Whether you're five years out or just starting to think ab...

In this episode of "The Dental Domination Podcast," host Dan Brian speaks with Dr. Mayer Levitt about the significance of bonus plans for dental teams. Dr. Levitt shares his journey from clinical practice to consulting, emphasizing the importance of a motivated team in achieving practice success. He discusses common pitfalls in existing bonus structures and presents an effective bonus pl...

In this episode of "The Dental Domination Podcast," Dan Brian and Monica Capelli discuss the critical role of mindset in dental practices, particularly in relation to billing and collections. Monica shares her extensive experience in the dental industry and emphasizes the importance of leadership, financial awareness, and creating positive patient experiences. The conversation highlights...

In this episode of the "The Dental Domination Podcast," Dan Brian and Doug Gray, CEO of Dental Business Solutions, discuss the critical issue of staffing and retention in dental practices. They explore the foundational elements of effective communication, organizational design, and the importance of recognition in retaining employees. Doug shares insights on performance evaluations, comp...

Dan Brian and Conner Ludlow, founder of Annie, an AI assistant for dental practice front desks, discuss the role of artificial intelligence (AI) in dentistry. They explore the (possibly?) overhyped expectations surrounding AI, its practical applications in dental practices, and how tools like Annie can enhance efficiency without replacing human staff. Connor shares insights on the future of AI in...

In Episode 30 of "The Dental Domination Podcast," Dan Brian and Dr. Amanda Wilson, founder and CEO of StraightSmile Solutions, discuss the integration of orthodontics into general and pediatric dental practices. They explore the business benefits of offering orthodontic services, including increased revenue and patient retention. Dr. Wilson shares insights on how to get started with orth...

In this must-listen episode of "The Dental Domination Podcast," Dan Brian and Jake Goates of GOAT CMO discuss the critical aspects of lead management in dental practices. They explore the importance of call handling, conversion rates, timely contact with leads, and the role of AI and CRM systems in enhancing lead management. The conversation emphasizes the need for effective training and...

In this episode of "The Dental Domination Podcast," Dan Brian interviews Dr. Todd Snyder, a renowned cosmetic dentist and educator, about the critical role of patient communication in dental practices. They discuss the importance of text messaging as a tool for enhancing patient engagement, the need for effective communication strategies, and how technology can streamline operations. Dr....

In this episode of "The Dental Domination Podcast," Dan Brian interviews Deborah Englehardt-Nash, a seasoned consultant in the dental field. They discuss the critical importance of team building and workplace culture in dental practices, emphasizing how these elements directly impact patient experience and practice success. Deborah shares her insights on creating a culture of growth and...

In this episode of "The Dental Domination Podcast," DentalScapes co-founders Dan Brian and Brian Craig discuss the intricacies of online advertising specifically for orthodontic practices. They explore various advertising options, including Google Local Services Ads (LSAs), traditional Google Pay-Per-Click (PPC) ads, and social media advertising on platforms like Facebook, Instagram, and...

In this episode of "The Dental Domination Podcast," host Dan Brian of DentalScapes speaks with Jessica Martin, founder and CEO of Martin Management, about the critical role of patient experience in dental practices — and how it all starts with handling the first phone call. Digging into psychology and "non-salesy" sales strategies, Dan and Jessica discuss common issues in call...

In Episode 24 of "The Dental Domination Podcast," DentalScapes co-founder Dan Brian interviews Katherine Eitel Belt, founder of LionSpeak, a communications coaching company focused on helping dental practices thrive. They discuss the importance of communication for dental practice owners and dentists, focusing on "courageous conversations." Katherine explains that courageous co...

Dr. Dipesh Patel, founder and CEO of Blueprint Smiles, joins the "Dental Domination Podcast" to discuss what he calls "People Service Organizations (PSOs)" and how they differ from traditional Dental Support Organizations (DSOs). He emphasizes the importance of creating a positive work culture and environment where work doesn't feel like work for both the dental team and t...