The Dental Marketing Mix

Everyone's been telling you to add schema markup to your website so AI tools start recommending your practice. New research says that's not what's actually happening — and if it's the centerpiece of your AI visibility strategy, you're solving the wrong problem. In this episode of "The Dental Marketing Mix," DentalScapes co-founder Dan Brian breaks down a rigorous...

You've built a practice that works. Strong reputation, full schedule, hundreds of five-star reviews. Now you're opening a second location twelve miles across town — so how much of that actually comes with you? Almost none of it. In this episode of the Dental Marketing Mix, Dan Brian breaks down why local visibility is tied to a physical address rather than a brand name, and why the marke...

What happens to client service in an age when marketing agencies can automate almost everything? In this episode of the Dental Marketing Mix, host and DentalScapes co-founder Dan Brian sits down with a very special guest: DentalScapes account manager Skylar Massengill. Skylar shares her journey from managing social media behind the scenes to leading client relationships out front — and why, after...

A DSO-backed practice just opened two miles from your office — bigger ad budget, full-time marketing team, a call center that never misses a call. Now what? In this episode of the Dental Marketing Mix, DentalScapes co-founder Dan Brian takes an honest look at the consolidation reshaping dentistry — no fear-mongering, no villain-making — and lays out exactly how independent practices can still comp...

If you've ever opened ChatGPT or Google's AI and searched for your own practice to see how you show up — this episode is for you. What you see in those results is not what your patients see. And building a strategy around it is one of the most common — and costly — mistakes practice owners are making right now. Dan breaks down why AI search is fundamentally personalized, how each platfor...

Word of mouth is still one of the most powerful forces in dental marketing. But there's a step happening between the referral and the phone call that most practice owners don't even know about — and it's quietly costing practices patients they thought were already theirs. In this episode of the Dental Marketing Mix, DentalScapes co-founder Dan Brian breaks down what he calls the Ref...

Most dental practices have never heard of ChatGPT ads. That gap is an opportunity — and it has a shelf life. In this episode of the Dental Marketing Mix, DentalScapes co-founder Dan Brian breaks down everything we know so far about advertising directly inside ChatGPT — how it works, what's promising, and what's still frustratingly rough around the edges. DentalScapes has been running liv...

Still betting your dental practice's growth on SEO alone? That strategy is quietly expiring. In this episode of the D ental Marketing Mix, DentalScapes co-founders Dan Brian and Brian Craig dig into two ideas that used to be treated as gospel in dental marketing — and simply aren't true anymore. First, the long-held belief that strong SEO lets you skip paid advertising. Brian explains wh...

Your Google rankings look fine. So why does something feel off? If new patient calls have softened and your website traffic seems lighter than it used to be, Google AI Overviews may be the reason — and it's not what most people think. In this episode, Dan Brian breaks down exactly what AI Overviews are, which dental searches they're affecting (and which ones they're not), and why a...

Is your marketing agency sending you reports full of green numbers every month — while your new patient count tells a completely different story? In this episode of the Dental Marketing Mix, DentalScapes co-founder Dan Brian breaks down the vanity metric trap that quietly undermines how dental practices evaluate their marketing. He explains what vanity metrics are, why they dominate agency reporti...

Your Google Business Profile has always been important. But what Google is doing with it now — and what it's using it for — has changed in ways most dental practices haven't caught up with yet. In this episode, Dan Brian breaks down the biggest shifts hitting Google Business Profiles right now: the removal of the Q&A feature, what replaced it (an AI-powered tool called Ask Maps that...

How long does local SEO actually take for a dental practice — and what do you do while you're waiting for it to work? In this episode, Dan Brian breaks down the realistic SEO timeline phase by phase, from the foundational groundwork in the first sixty to ninety days through the compounding results that build in months six through twelve. He also covers why paid search isn't just a bridge...

Is your marketing agency still sending you keyword ranking reports and calling it a win? The rules of dental SEO are changing — and most practices and most agencies aren't keeping up. In this episode of the Dental Marketing Mix, Dan Brian, co-founder of DentalScapes, breaks down the shift from traditional SEO to GEO — Generative Engine Optimization — and what it means for how your practice ge...

Are your Google reviews disappearing — and do you know why? In this episode of the Dental Marketing Mix, DentalScapes co-founder Dan Brian breaks down one of the most urgent issues affecting dental practices right now. Starting in early 2026, practices across the country began losing reviews overnight — not suspicious one-star reviews, but legitimate five-star reviews they had worked hard to earn....

Just opening a dental practice and not sure where to start with marketing? In this episode of the Dental Marketing Mix, DentalScapes co-founders Dan Brian and Brian Craig break down the free and low-cost marketing moves that every new practice should prioritize — before spending a dime on ads or SEO. While most of their client work is with established practices, Dan and Brian have a lot to say abo...

Is your dental website quietly turning away new patients before they ever call? In this episode of the Dental Marketing Mix, DentalScapes co-founder Dan Brian tackles one of the most overlooked problems in dental marketing: a website that looks fine on the surface but is actively costing you new patients every single month. While most practice owners are focused on getting more traffic, the hard t...

Your marketing might be working perfectly — and you'd never know it, because the leads are slipping through the cracks before they ever make it onto your schedule. In this episode of the Dental Marketing Mix, DentalScapes co-founder Dan Brian tackles one of the most underleveraged growth opportunities in dental practice marketing: your conversion rate. While most marketing conversations focus...

What actually happens before DentalScapes launches ads, adjusts SEO, or recommends a budget? In this episode of The Dental Marketing Mix, Dan Brian takes listeners behind the scenes of the very first step DentalScapes takes with every potential client: a comprehensive 5-part marketing audit. Before tactics, there’s structure. And most dental practices don’t have a marketing problem — they have a v...

Google Local Services Ads can be one of the most cost-effective ways for dental practices to generate new patient leads — but they’re definitely not a “set it and forget it” ad product. In this episode of The Dental Marketing Mix , Dan Brian and Brian Craig dig into what actually drives strong LSA performance and ROI for dental practices. They break down the behind-the-scenes management work that...

What happens to dental marketing when ads don’t just sit next to search results, but start appearing inside the answers themselves? In this episode of The Dental Marketing Mix, Dan Brian goes deeper into what’s actually been announced and tested around ads in AI-powered search. No speculation. No hype. Just what Google and OpenAI have publicly confirmed — and what it means for dental practices. Yo...

Are you spending money on dental ads without really knowing what’s working? In this episode of The Dental Marketing Mix , Dan Brian is joined by DentalScapes co-founder Brian Craig to break down how dentists should think about online advertising in 2026 — and how to avoid lighting your marketing budget on fire. They walk through the three primary advertising channels dental practices use today: Go...

Online reviews are no longer optional for dental practices—they’re a critical driver of growth, visibility, and trust in 2026. In this episode of The Dental Marketing Mix, host Dan Brian is joined by DentalScapes Content Manager Skylar Massengill to break down why Google reviews matter more than ever and, just as importantly, how dental practices can generate more 5-star reviews without feeling aw...

Dental marketing is heading into 2026 with major changes already underway. In this episode of The Dental Marketing Mix, host Dan Brian breaks down three clear predictions that will reshape how dental practices get discovered, how they pay for visibility, and how they turn interest into booked appointments. The episode dives into how AI-driven search is changing local visibility, why traditional SE...

Blog posts aren’t dead—far from it. In this episode of The Dental Marketing Mix , Dan Brian sits down with DentalScapes Content Marketing Manager, Skylar Massengill, to break down why blogging is still one of the most underrated growth channels for dental practices as we shift into 2026. The conversation digs into how patients actually search today, how AI platforms surface dental content, why lon...

In this episode of The Dental Marketing Mix , host Dan Brian breaks down the biggest dental marketing takeaways of 2025 —and why this year represents one of the most significant shifts we’ve ever seen in how patients find and choose a dentist. Drawing on industry-leading research, including the latest Whitespark Local Search Ranking Factors Report, Dan explains the new rules shaping visibility, tr...