The Amy Porterfield Show

Why the Right People Want You to Ask Them to Buy In this Hey Amy episode, I coach you in real time on the business questions you leave me by voicemail, starting with one I hear constantly: why isn't my content engagement turning into sales? The questions covered are: Why isn't my content engagement turning into sales, asked by Sarah [00:39] How do I retire an offer that still has paying members, a...

How to Find the Private Truths That Make Buyers Say "How Did You Get in My Head?" What's your best buyer thinking about herself that she'd be mortified to say out loud? I call it her private truth, and once you find it, your copy starts sounding like no one else's online. I'm sharing the three steps I use to uncover it, plus what I learned when my webinar comments filled up with "I can't afford it...

How to Keep the Trust You Spent Years Building Ryan Levesque sent one-third the emails last Black Friday and doubled his revenue. He's a seven-time Inc. 5000 CEO who's built businesses across 23 markets and sold his software company, and his new book, Return to Real, is out now. You'll walk away knowing where AI belongs in your business and where it's costing you trust you spent years building, pl...

I Coach You Through Your Real Business Questions Welcome to Hey Amy, where you send me your business question by voice message and I coach you through it on the show. Want to be next? Leave me a voicemail at http://amyporterfield.com/heyamy.  Today’s Lineup: 00:47 Rebecca: Why does my launch open strong and then stall with no last-day surge? 05:59 Stephanie: What topics should my first challe...

How My Team Uses Claude, Wispr Flow, MacWhisper, and Granola Every Single Day You talk at 150 words a minute. You type at 40. No wonder every email, brief, and recap takes four times longer than it should. Four tools can hand you that time back. By the end of this episode, you'll know which job to give each one this week. You'll walk away with three things: a week of content ideas pulled from a re...

Digital Course Academy earned over $60 million and served more than 100,000 students. About six months ago, I retired it. This is the update. I'm taking you inside the three coaching programs I run now, the Monday Live masterclass everything flows through, the messaging problem that took me months of rewrites to solve, and the emotional cost of rebuilding a business I'd already built once. Revenue...

How Hyper-Independence Caps Your Revenue, and What to Hand Off First Being good at something has never been a reason to keep doing it. Nedra Glover Tawwab has three questions that tell you what should stay yours, and she asks them in this episode. You can build a business where every decision waits on you and still call that a strength, because it worked for a long time. Nedra calls it hyper-indep...

How to Attract A-Players as Employees Every quarter I open the books. My team sees the revenue, the profit, all of it. Most founders assume their people would head for the door if they saw the full picture, and mine treat those numbers like they belong to them. None of what keeps great people costs you a dollar. It comes down to four things: how you bring someone in, how much you let them own, how...

Why the Voice Telling You to Play Small Belongs to Someone Else The sentence that makes you shrink in rooms you earned your way into came out of someone else's mouth first. A teacher, a parent, a boss, an ex. Jam Gamble calls those your "Kanyes," and she's spent her career getting them out of women's heads. Jam spent 15 years in special education learning to read what people communicate without wo...

The Sorting Exercise That Makes Your Next Hire Obvious I was making millions and still editing my own training videos. For years. I was fast at it and I was saving money, which is how I justified hoarding work someone else should have owned. Hiring feels impossible because your work sits in one giant pile in your head, and you can't hand off what you can't see. Today I'm giving you the sorting exe...

How Much to Spend on Ads, and Where 95% of It Should Go Every business you're watching win right now is paying to be found. 17 years in business, and I've paid for ads every single one of them. I've watched women wear "I've never paid for ads" like a badge of honor while the money sat on the table. Ashley Brock has managed over $200 million in ad spend, and she teaches founders to run their own ad...

How to Run a Promo With Something You've Already Built You can bring in meaningful revenue this Black Friday without building anything new. Up to 70% of Black Friday search activity happens before the day arrives, so your buyers start getting ready in October, and the lead time you give yourself now is what makes the promo easy to run later. You take one offer you've already created and sold, and...

How She Built Million-Dollar Months Without Sales Calls or Live Launches The soft girl era is keeping women broke. Leanne Lopez Mosley built million-dollar months with no sales calls and no live launches, and to her, soft girl millions means you stop being the most expensive line item in your own business. If you keep attracting clients who can't afford you, it's because you're talking to them. Le...

How Seven-Figure Founders Generate Revenue Without New Leads There's money sitting inside the business you've already built, and you've stopped seeing it because you're busy chasing the next thing. So I asked a room of seven-figure founders at a recent Milly Club event one question: if you couldn't get a single new lead for the next 90 days, could you still generate revenue? Hands flew up before I...

How She Built a Team of 150 AI Employees Without Letting Anyone Go Look at your to-do list right now. How much of what's on it could be done by something that isn't you? My guest this week, Callan Faulkner, has 30 people on her team and 150 AI employees, and she hasn't let a single person go to make room for them. Callan built The Uncommon Business teaching founders how to hire AI employees, meani...

Revenue Is the Wrong Number to Watch The Leading Numbers That Tell You What Your Revenue Is About to Do Before It Does It My business coach asked me a simple question about my funnel, and I couldn't answer it. Not because I didn't care. Because I'd stopped tracking it. She stopped me right there and told me something I needed to hear: to succeed with this business model, I have to know my numbers...

The Stage of Business Almost Nobody Names and the Decision That Moves You Through It Only 1 in 10 female-owned businesses earning between $250K and $499K ever reach a million, according to the JPMorgan Chase Institute. Not the ones who didn't try hard enough. All of them. If you're in that range and the effort isn't adding up the way it should, here's what I want you to see: there's a stage betwee...

The tell-all you've been waiting for, straight from the man behind the stories After years of being the guy you only hear about, Hobie is finally in the studio, and his first order of business is telling on Amy. This is a no-strategy, no-homework hang that's just for fun. You'll get the story behind the wedding-ring tattoo he got before they were even married, plus the most ridiculous thing Amy's...

What Every Founder Gets Wrong About Growing a Personal Brand Nobody got rich from multiple streams of income. They got rich from one amazing stream, and then they diversified. Bezos had Amazon. Sara Blakely had Spanx. Yet the advice you keep hearing is to build seven of everything, and it's keeping you smaller, not bigger. My guest Rory Vaden, New York Times bestselling author and co-founder of Br...

What 23 Multimillionaire Founders Have in Common The women doing eight and nine figures? They started exactly where you are. I just spent a weekend with 23 of them and came home with three things I've been too polite to say.  If you've been putting in the hours and the results still don't reflect it, at least one of these three is going to explain why. RESOURCES MENTIONED IN THIS EPISODE: Revenue...

The Systems Behind a $2.2M Maternity Leave Natalie Ellis took three months completely offline after her second daughter was born. No Slack, no email, no podcast. Her team did $2.2 million in revenue during that window with zero ad spend. Natalie is the founder and CEO of BossBabe, she's crossed $40 million in lifetime revenue on under $3 million in total ad spend, and her brand-new book The Freedo...

The Real Reason More Offers Means Less Revenue 92% of the people I thought I was preparing for my signature offer never bought it. For years, I sold List Builders Society as the on-ramp into Digital Course Academy. Only 8% of them made it there. The program I'd built specifically to bridge my buyers into my biggest offer was actually a dead end for the other 92%. You may have a version of this in...

Why Earning More Hasn't Made You Feel Safer You've hit the income you used to dream about and money still keeps you up at night. Tori Dunlap has helped over 5 million women figure out why, and it has almost nothing to do with math. She's the founder of Her First $100K, host of the Financial Feminist podcast, and a New York Times bestselling author. In this conversation, she names the money story y...

How to Find the Sentence That Makes Buyers Stop Scrolling Your offer is solid. Your audience is there. So why are the right people still scrolling past you? Your messaging isn't giving them a reason to stop. Donald Miller, founder of StoryBrand, walked into a $300 million oil and gas company, gave them a three-word tagline, and drove a 99% lift in their test market. In this episode, he shares his...

The Layer Underneath Every Six-Figure Plateau You've rebuilt the funnel, rewritten the sales page, added another bonus, and tested every subject line. But when your launch numbers come in… your revenue hasn’t budged.  There's a layer sitting underneath every funnel and every sales page. It's a strategic decision most six-figure founders have never been taught to examine, and when it's off, it crea...