The AI Marketer's Playbook

Your next sales rep might be AI—but only if you give it the right information. In this episode of The AI Marketer’s Playbook , Audrey Chia sits down with Andy Crestodina, co-founder and CMO of Orbit Media, to explore how marketers can adapt to an AI-shaped search landscape. Andy explains why visibility alone is no longer enough: brands need strong answers, evidence, proof points and clear position...

AI won't replace great operators—but great AI operators will outperform everyone else. In this episode, Audrey Chia speaks with AI educator and entrepreneur Pietro Montaldo about what separates casual AI users from true AI operators. Drawing from his experience coaching more than 100 business teams and scaling a startup to $1 million in under nine months, Pietro shares a practical framework f...

Rachel Woods believes the biggest AI skill isn't coding, it's systems thinking. In this episode, she joins Audrey Chia to explain how businesses can transform everyday workflows into AI-powered playbooks that scale execution across teams. Rachel shares her framework for identifying AI opportunities, training employees to work alongside AI, and creating repeatable processes that can run a...

In this episode of The AI Marketer’s Playbook, Audrey Chia sits down with Kinsey Soderberg, founder of Authentic AI, to explore how entrepreneurs can use AI without sacrificing their voice, creativity, or authenticity. Kinsey shares her journey from branding and content creation into the world of AI systems, automation, and scalable AI-powered offers. The conversation dives into using Claude and C...

What does it take to leave a dream engineering job and build two AI startups? In this episode, Cam Trew joins Audrey Chia to share the mindset shifts, systems, and strategies behind building Kleo and Mentions. Cam breaks down how Kleo leveraged waitlists, scarcity, and community-driven distribution to hit $1M ARR in five months. He also reveals what’s currently working on LinkedIn, how to create s...

AI can generate endless content, but does that create real results?  Ryan Doser joins Audrey Chia to explain why quality, trust, and original thinking matter more than ever in modern marketing. Drawing from his experience running an AI-first marketing agency and YouTube channel, Ryan shares how SEO-driven YouTube content fuels his growth, how Claude Code powers his workflows, and why personal bran...

How do professionals stay relevant in an AI-driven workplace? In this episode of The AI Marketers Playbook , host Audrey Chia speaks with Eric Tse, Chief Product Officer at JobsTaylor, and Lin Tar Kuan, clarity strategist and transformational advisor. Together, they explore how human intelligence complements artificial intelligence and why clarity, curiosity and ownership are essential skills in t...

Outbound is changing fast and volume alone no longer works. In this episode of AI Marketers Playbook , host Audrey Chia speaks with Alex Vacca, co-founder of ColdIQ, an AI-powered go-to-market agency behind 3,000+ outbound campaigns for 250+ B2B companies. Alex explains why signal-based outbound is replacing traditional list blasting and how AI agents now automate everything from ICP definition to...

Most companies know they should use AI—but don’t know where to start. In this episode, Audrey Chia welcomes Tim Moylan, tech leader and founder of Use Case, to break down how organizations can move from curiosity to implementation. Tim shares his “ignite phase” discovery approach for identifying high-ROI AI opportunities and explains how tools like Claude Cowork and OpenClaw enable teams to build...

What does “authentic” look like when AI writes your drafts?  In this episode, Audrey Chia sits down with MJ Jaindl, Stanley’s general manager and a fast-growing LinkedIn creator, to talk about building a personal brand in an AI-generated era. MJ shares the commitment that changed everything, posting every weekday for a year—and how momentum compounds once you understand your voice and the platform...

What does it take to move from “AI experiments” to real operational impact? Audrey Chia welcomes Mahdi Shariff , co-founder of Humble AI , to break down a practical path: start simple, embed AI where teams already work, and empower internal champions to lead adoption. Mahdi introduces Humble’s mission—helping people build their own AI assistants in ways that match how they think and work, with a s...

What does it take to grow from zero to 100K LinkedIn followers organically ? In this episode, Audrey Chia talks with Sam Browne, creator, entrepreneur, and coach, about the mix of mindset, experimentation, and creative skills that helped him go from bar gigs to building a portfolio of successful online businesses.  They also dive into AI’s role in positioning, branding, and content ideation, and w...

Designer-turned-builder Adriaan Myburgh joins host Audrey Chia to share how AI is transforming web design and what that means for creatives. With no technical background, Adriaan now builds full-scale websites and design systems using AI tools and workflows. He unpacks how founders can cut timelines, test positioning faster, and infuse personality into their brand without bloated budgets or big te...

What happens when AI meets the sales stack? Christian Peverelli, founder of We Are No Code , is back with Outbound , an AI-powered platform simplifying cold outreach for GTM teams and founders. On The AI Marketers Playbook , he breaks down how AI is revolutionizing B2B sales — from scraping ICP data to automating research, qualification, and messaging.  Tune in for a live demo, hear why no-code is...

Trio co-founder Steven Schneider shares how his team helps B2B brands rank without paid ads — blending human-written content with AI-enhanced workflows. In this episode, Schneider walks through how Trio uses AI for SEO operations like outline generation, keyword planning, and even building lead-gen tools like calculators and quizzes.  He also breaks down Google’s evolving AI-overview SERPs, domain...

What happens when you blend human creativity with AI precision? Kuba Czubajewski, founder of Story Angle, reveals the system behind scalable content that doesn’t sound robotic. In this episode, Audrey Chair dives deep with Kuba into B2B content strategy, positioning, and the real reason most AI-generated posts fall flat.  Discover how to use AI assistants (not agents), craft LinkedIn posts that do...

Frederic Bonifassy built a global career by ignoring the job boards — and now he helps others do the same. In this episode, he shares how he integrates AI at every step of the job search process, from customizing CVs with ChatGPT to generating tailored value proposition decks using Gamma.  With a track record of coaching senior professionals into new roles with 30% salary bumps, Frederic reveals t...

Matt Barker is a copywriter and content strategist helping founders and CEOs write fast, engaging LinkedIn content — and he's also an advisor at Magic Post, an AI-powered LinkedIn writing tool. In this episode, Matt shares how he built a million-dollar business from his laptop, why AI won't replace good strategy, and how creators can still stand out in a world of AI-generated sameness. ...

How do you scale thought leadership without burning out your team? Carolina Posner, founder of PostifAI, shares how AI agents are helping B2B companies turn their internal knowledge into consistent, effective LinkedIn content. In this conversation with Audrey Chia, she explains the difference between automations and true AI agents, what makes content actually convert, and why a systems-first minds...

What makes an AI solution truly valuable to your business? In this episode of The AI Marketer’s Playbook , host Audrey Chia talks with Jared Bonila, founder of Job Genie and an AI consultant to top-tier firms across law, insurance, and private equity. Jared shares how he identifies real business problems worth solving with AIand why onboarding, workflows, and customer feedback are often more impac...

Are agencies keeping up with AI? Ross Symons doesn’t think so, at least not fast enough.  In this episode of The AI Marketer’s Playbook , Audrey Chia speaks with the ZenRobot co-founder and educator about the real gaps in AI adoption across creative teams. Ross explains why most agencies are stuck between fear and confusion, what junior creatives are missing, and how to build workflows instead of...

Magdalena Orascanin, founder of Magnate HR, joins Audrey Chia at  The AI Marketers Playbook to explore how HR leaders can integrate AI without losing the human touch.  Drawing from her experience with global brands like Danone and LVMH, Magdalena shares practical use cases, cautions against over-relying on automation, and explains why empathy and communication are key to successful transformation....

I joined Thibault Garcia on the B2B Talk podcast to chat about my journey growing from 0 to 50K followers on LinkedIn and how content built with AI (yes, really) helped fuel that growth. We dug into my approach to copywriting, how I train custom GPTs to sound more human, and why memes, red carousels, and clear positioning make all the difference.  Whether you’re a founder, marketer, or just figuri...

Forget keywords, think content intent. Peter Buch, founder of Findable, joins host Audrey Chia to explore why AI search is changing the game for marketers. From his experience scaling Swelly to 10M users without paid ads, Peter understands how fast platforms evolve and how to stay ahead. He explains the difference between old-school SEO and today’s AI-first discovery, how tools like ChatGPT weigh...

In this episode of The AI Marketers Playbook , host Audrey Chia sits down with Kieran Gilmurray - top 50 global thought leader in Agent AI, GenAI, and manufacturing — to unpack the hype and reality of AI-driven business transformation. From the evolution of technology over the last 30 years to the rise of generative engine optimization (GEO) and agent-based AI, Kieran shares actionable insights fo...