StrategyCast

Shorten your sales cycle and create marketing that truly resonates! This episode reveals how empathy-led strategies and customer journey mapping can supercharge trust, influence buyer decisions mid-funnel, and turn complex challenges into your competitive edge. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter....

Your pipeline isn’t broken; your buyers just don’t trust you. Learn how today’s AI chaos, attention metrics, and trust recession are derailing conversions and get a practical playbook to turn trust into your brand’s winning edge! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly burs...

AI is supposed to make marketing faster, but why aren’t results improving? Discover how marketers are using Claude to make smarter decisions, identify bottlenecks, and turn data into real strategy. If you want better marketing results, not just more output, this episode is for you. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the Str...

What happens when marketers finally master the language of CFOs? This episode of StrategyCast breaks down the strategic financial skills every marketer needs to fuel real growth, prove impact, and become a powerhouse in business performance! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive...

Scaling your ads could be costing you more than you think! This episode reveals why bigger budgets magnify hidden flaws, shares how to find your real sweet spot, and explains the smartest tactics for profitable campaigns before raising your spend. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll r...

Land a new marketing role? Here’s the real playbook top leaders use in their crucial first 90 days: master the listening tour, spot hidden gaps, and turn chaos into strategy that earns trust (and results). And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, cl...

Skepticism is at an all-time high, so how do you win buyers over? Get actionable strategies to build unshakeable trust, prove your value, and transform cautious shoppers into lifelong fans. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources,...

Buyers are more cautious, deals are stalling, and trust is at an all-time low! Learn the proven strategies emotionally intelligent leaders use to protect margins, rebuild trust, and shorten sales cycles, even when uncertainty reigns. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly...

What if AI is making your marketing messier, not smarter? This StrategyCast episode shows exactly how to cut through AI hype, keep strategy sharp, and harness next-gen tools without losing focus. Learn how to lead digital transformation without chaos! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'...

Why are buyers more skeptical, and what can marketers do to win them back? This episode of StrategyCast shares actionable ways to build trust, prove real value, and use AI wisely, so your brand shines even in the toughest markets! Rethink your Go-To-Market playbook and grow with confidence! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up fo...

Feel like your marketing efforts aren’t getting noticed? This episode breaks down the strategy gaps that keep teams out of the decision-making room and shows you how to build the influence and internal alignment needed to start driving real business results. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. Yo...

Start planning like the world's smartest marketers! This episode shows you how to reverse-engineer strategy for maximum impact, master situation analysis, and use AI-powered systems to scale your marketing without extra headcount. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekl...

Stand out in a zero-click world! Learn how curiosity, emotional intelligence, and a people-first marketing strategy can transform your visibility and brand trust. Get tips on the Poise framework and find out why leading with meaning matters more than chasing metrics. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsl...

Brand strength is your advantage in an AI-saturated world! Learn how human insight outperforms tech, what mistakes marketers make with AI, and why context and trust drive lasting customer loyalty. We’ll also share practical strategies for team and tech collaboration. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsl...

What does it take to turn AI from a quick fix into a true business growth engine? In this episode, you'll learn how teams move past the hype, reimagine workflows, and make human-AI collaboration drive strategy, innovation, and trust in fast-moving organizations! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsl...

Is ad fraud secretly draining your marketing budget? Get the real story behind the billions lost, how it warps your data, and the smart moves you need to protect your brand’s ROI and reputation. Don’t let fake clicks steal your thunder! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive week...

Why do some go-to-market strategies fall flat while others drive lasting success? In this episode of StrategyCast, learn how to cut through GTM complexity, align teams, and use AI for smarter decisions, so your marketing efforts produce real, reliable impact! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. Y...

In one of our most-read Home of the Brave articles, now transformed into a StrategyCast episode, host Lori Jones explores how high-impact ABM is evolving in the AI era. The show breaks down how today’s top marketers are scaling personalization across hundreds of accounts, aligning more deeply with RevOps, simplifying bloated tech stacks, and designing buyer journeys that prioritize authenticity an...

This week on StrategyCast, we’re revisiting a listener favorite for the holiday season, a powerful look at how influence is truly built today. Based on one of our most-popular Home of the Brave articles, this episode explores why micro-advocates…your customers, superfans, and everyday believers…are quietly outpacing celebrity influencers. It’s a story of authenticity, trust, and the kind of advoca...

This week, StrategyCast brings you a special reading of Lori Jones’ Home of the Brave article on buyer psychology. In just a few minutes, learn how emotional triggers, simplicity, and authenticity shape the moment your audience decides, “I need that.” Perfect for year-end planning and a fresh perspective heading into 2025 Holiday downtime = the perfect moment to reset your messaging mindset and se...

Rethink your rush to rebrand! Learn how slowing down reveals customer insights that make messaging stick, aligns teams, and transforms research into results. We share proven frameworks to avoid the speed trap and build lasting brand impact. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive...

Learn how 4 powerful marketing tenets can turn ordinary products into lasting memories. This episode of StrategyCast shares the blueprint for brand authenticity, trust, and growth, so you can build campaigns that truly stand out! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly burs...

Stop letting marketing be dismissed as the “make it pretty” department! Learn how to connect metrics to real business impact, align marketing with sales and finance, transform strategy with customer insights, and own outcomes that boost revenue and enterprise value. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsle...

Purpose-driven brands build deeper connections! In this episode, learn how to spark innovation with authenticity, shape every touchpoint around your mission, and avoid common mistakes leaders make. Plus, get actionable tips for keeping your brand’s purpose crystal clear. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast N...

What turns bold ideas into unstoppable brand growth? This episode shares real-world lessons from global giants on building strategies that scale, mastering craveable brands, and leading teams through real growth. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing t...