Smudge
Solving Problems with Technology
Smudge is a design, software and business consultancy based in Christchurch, New Zealand. Season 1 is an audio series with Smudge co-founders Reuben Bijl and Toby Vincent where they share some of the knowledge and philosophy they’ve built since starting Smudge in 2008.Season 2 is an episodic series of conversations with customers, partners and the Smudge team. Visit www.smudge.com for more information and sign up to our newsletter 'The Fingerprint' to be kept up to date.
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Episoade
Next Steps 09.03.2026 2:00
Smudge co-founder Reuben Bijl wraps up Season 1 of Solving Problems with Technology, and recommends some next steps.
Chocolate and AI: Perfectly tempered 09.03.2026 7:33
Using a powerful chocolate-making metaphor, Reuben Bijl explores why structure and foundations matter more than ever in an AI-enabled world. Just as chocolate requires the right crystal form to be excellent, AI requires the right foundations to amplify—rather than accelerate—your work.
AI and the acceleration of everything 09.03.2026 12:26
Reuben Bijl explores how artificial intelligence is transforming the way we solve problems with technology. While the tools and speed have changed dramatically, the core principles of balance, intention, and simplicity matter more than ever.
Keeping it Simple 23.07.2021 8:37
We unpack the need for simplicity when solving problems with technology. It takes effort and intentionality to design with simplicity but it’s worth it, both for creators and end users.
Iteration 23.07.2021 8:10
The biggest challenges are often solved iteratively, one step at a time. In this chapter we talk about the value of working iteratively, biting off small chunks and learning as you go.
Building Empathy 23.07.2021 10:13
We explain why developing a deep level of care and understanding for users is an important step towards getting great outcomes with technology.
Generalists and Specialists 23.07.2021 6:53
Smudge co-founder Reuben Bijl discusses the importance of getting the right blend of generalists and specialists when tackling a technology project.
Culture of Learning 23.07.2021 5:33
In this chapter we discuss the importance of creating a culture of learning, and how to encourage your team to confidently express themselves when they’re solving problems with technology.
Balance 23.07.2021 6:27
Smudge co-founder Reuben Bijl discusses the need to balance human, business and technical considerations when solving problems with technology.
Intent 23.07.2021 7:24
In this chapter we discuss the importance of anchoring your technology projects in a set of overarching intentions, and how shared intentions can encourage creativity and autonomy in a team setting.
Introduction 23.07.2021 3:02
Smudge co-founder Reuben Bijl introduces Season 1 of Solving Problems with Technology.
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