Sold Out Sales School

Join Trish as she sits down with Sydney Dozier, Nashville-based mama of two and founder of Renaissance Marketing Group, for a heartfelt and inspiring conversation about thriving as a mom and entrepreneur. Sydney shares her journey of building a successful social media marketing agency while navigating the demands of motherhood with a 4-month-old and a 3-year-old. From her challenging first birth t...

Most entrepreneurs don’t fail because they’re lazy, they fail because they’re ruled by the tyranny of urgency . In this powerful kickoff episode, Trish breaks down how the addiction to busyness is keeping high-achieving women from building lives and businesses they actually love. She unpacks what tyranny really means, cruel and oppressive control ,  and how urgency has quietly become that rul...

Welcome back to Sold Out Sales School! Learn my Content Bridge Framework, a three-part strategy designed to turn fans into buyers. Today I’m dissecting common misconceptions about pricing and audience engagement, emphasizing the importance of creating micro experiences that transition potential customers from awareness to purchase. I’m also introducing the B.R.E.A.K. framework, a powerful tool to...

Discover why your pricing content is sabotaging your sales and learn the exact framework to create content that makes moms excited to pay premium prices. What You'll Learn: The 3 P's of Pricing Content for the Mom Market How to use viral content frameworks to support premium pricing Why leading with "affordable" trains your audience to think price-first The psychology behind how moms make purchasi...

In this episode, I share the most vulnerable story I've ever told and the exact framework I used to build my business during the hardest season of my life. What You'll Learn: Why rock bottom is actually the perfect foundation to build an empire The 3-step framework for selling your offer even when life is chaos How to separate your personal storms from your professional purpose Why your pain becom...

Discover the 5 phrases that are secretly sabotaging your DM conversations and social media sales. Learn the exact word-for-word scripts that transformed Trish's conversion rate from 8% to 67% and generated an additional $47,000 in revenue. Key Takeaways Confidence and certainty sells - Your best fan ever buys confidence in you through your DMs Every word you type either builds confidence or destro...

Ever poured your heart into creating the “perfect” offer only to hear crickets on launch day? I’ve been there. My first launch brought in zero sales—after months of planning, testing, and believing I had nailed it. But what I discovered after that failure completely changed the trajectory of my business. My very next launch brought in $24K in just 7 days—without a funnel, ads, or a massive audienc...

Top 3 Objections + Content Examples 🚫 "I Need to Talk to My Husband" Inspirational Approach: "You're sitting there thinking about investing in yourself, but that voice in your head says 'I should probably talk to my husband first.' You feel guilty about spending money on yourself... But here's what I know: The women who invest in themselves change their entire family's trajectory." Educational Ap...

If you’ve ever whispered to yourself, “What if no one buys?” —this episode is for you. In this week’s episode of Sold Out Sales School , Trish Ware dives deep into the #1 invisible block keeping women entrepreneurs stuck: self-doubt. She reveals how your belief system impacts your sales, why inconsistent selling kills momentum, and the four keys to positioning your offer so it actually gets bought...

Are you posting every day, showing up on Stories, even going live… but still hearing crickets when you make an offer? You’re not alone—and it’s not your fault. In this episode of Sold Out Sales School , I’m breaking down one of the most overlooked pieces of sales: the Content Trust Bridge . You may have a loyal following and even great engagement, but without strategically moving people from knowi...

In this mini training, I reveal why your ideal customers are scrolling past your content and share my Content Trust Bridge Framework - the strategic approach to creating content that actually converts followers into paying customers. What You'll Learn: Why random content keeps you invisible to your ideal customers The 3 fatal mistakes keeping your perfect customers from seeing you as THE solution...

In this game-changing episode, Trish breaks down the brutal truth about viral content and why your engagement metrics might be keeping you broke. Using real data from her own accounts and industry research, she reveals why a post with 10 million views made $0 while "ugly" content with minimal engagement generates five figures monthly. This episode will completely shift how you think about content...

Trish tackles the frustrating reality many entrepreneurs face: gorgeous content, engaged audiences, but empty shopping carts.  In this episode, she reveals why your beautiful "storefront" isn't converting browsers into buyers and shares the exact formula that transformed her business from free content machine to seven-figure success. Key Takeaways The Storefront Problem Your Instagram and soc...

Let’s talk about that tight, shaky feeling in your chest when you’re about to post something bold. The fear when you raise your prices. The nerves when you finally show up and say what you really want to say... That’s not a sign to stop. That’s a signal you’re growing. In this identity-rich episode of Sold Out Sales School , I’m walking you through why discomfort is actually a green light in your...

Let’s be honest— you’re not selling because you’re not actually talking about your offer. In this episode of Sold Out Sales School , I’m giving you a truth bomb that changed everything for me and for my clients: 📢 If you’re not selling every day, you’re not making money every day. And no—posting “valuable” content without actually selling doesn’t count. This episode will walk you through the simp...

Let’s be honest: You don’t need another sales script or 17-step funnel. You need to know how to say what you mean in a way that moves people to buy . In this episode of Sold Out Sales School , I’m giving you the truth about problem-aware messaging —the exact strategy that took me from labor nurse with a dream… to getting stopped in European airports by women whose birth stories I changed. Messagin...

Let’s cut to it: If you’re doing all the things and still not making consistent sales— It’s not your offer. It’s your messaging. In this episode of Sold Out Sales School , I’m breaking down the brutal truth most coaches won’t tell you: 🧠 You’re not converting because people don’t get what you do. 👀 They’re confused. 😶 And confused people don’t buy. I’ll teach you how to shift that—today. Inside...

If you’ve ever felt like you’re screaming into the void while some dude in a blazer tells you to “just niche down” or “build a funnel”… This one’s for you, Queen. Because I’ve been there. 👉 Spent $35K+ on a B2B coach who couldn’t teach me to sell to real moms 👉 Tried to follow systems that didn’t work for my audience 👉 Got stuck in a cycle of self-doubt and expert-led overcomplication And then...

Let’s get one thing clear: You are not just another coach, creator, or course builder. You are a one-of-a-kind unicorn with a story, voice, and energy no one else can replicate. In this episode, I’m breaking down exactly how to step into your power, claim your authority, and lead your space like the queen you are—especially if you’re building a B2C brand that’s built on impact, not income first. I...

Welcome to Sold Out Sales School - where we burn the bro marketing playbook and build real brands that actually convert. In this raw, unfiltered first episode, I’m sharing my full story: ➡️ From 25 years in a marriage that tried to shrink me ➡️ To walking away with seven kids and zero backup plan ➡️ To building Labor Nurse Mama into a 7-figure brand—by selling to real people, not just other coache...

Sold Out Sales School is not your average business podcast. It’s a sales revolution for women who market to real people—not other coaches. Hosted by Trish Ware, 7-figure mentor, labor nurse turned sales queen, and unapologetic chain-breaker, this show is your weekly wake-up call to step into bold visibility, magnetic messaging, and unshakable sales strategy. Inside, you’ll learn how to: 🔥 Build o...