Sleeping Barber - A Marketing Podcast

Often, marketers are more likely to align with an organization's sales team; however, should they not be spending more time with another critical business unit, finance?  We welcome to the show Dave Bunce, CEO of Morphio, to discuss the language barrier between marketers and the accounting/finance departments. Dave's unique background in finance, operations and technology allows him to combine his...

What is a five-letter word that can mean different things to different people in an organization? A term so controversial that carries a lot of ambiguity but at the same time drives so much value for a company, product, service or even individual. If you guessed brand, you are right!  In this episode of the Sleeping Barber Podcast, we discuss 'brand.' We attempt to define it while also discussing...

Considered by many the modern-day Peter Druker of our generation, we welcome to the show strategic advisor, Roger Martin. Author of twelve books and frequent writer for HBR, we were happy to pick his brain on strategy, shareholder value and even discuss SWOT. This is an episode you cannot miss. Also, don't forget to stick around till the end when we discuss our key takeaways. 

In this episode, we sit down with Chris Walker, CEO and founder of Refine Labs, to discuss the nuances of B2B marketing. The importance of lead and demand generation, vanity metrics and much more! Don't forget to stick around till the end when we discuss the key learnings from our conversation with Chris. Enjoy the show!

In this episode, we pull the curtain back on Kantar's work in defining brand equity and how to measure it. We sit down with Mary Kyrikidi, who holds the position of global thought leader at Kantar, to discuss the nuances of brand equity, the "brand power secret sauce," and are companies genuinely customer-centric? Make sure you stick around to the end, where we spend time discussing the key learni...

A brief summary of this episode