Run a Profitable Gym

Are your actions having any effect? Can you prove it?

Jeff Burlingame is the owner of Friction CrossFit in MI, but he spent most of his career managing globo gyms, where he taught staff how to do more personal training business. At one point, he had 160 trainers working under him. Jeff studied sales techniques for a decade, but after reading "Help First," he realized the best path was to simply help his clients by recommending the best opti...

What difference did TODAY make? Did you move your business forward...or just go to work?

Where are all the millionaires? After five weekends on the road, Chris reflects on conversations with box owners; the need for models of business success; and how TwoBrain is helping. Then he addresses the "9 Myths Gym Owners Believe" from a blog post last week. The myths were:People join CrossFit for “the community”The most important number to track is how many athletes you haveEveryone...

What job are you doing now - a $5 job? $50 job? $500 job? What SHOULD you be doing instead?

On this episode, I provide an excerpt from my book Help First: Sell Less, Profit More. (here it is on Audible.)Content marketing is a critical skill for gym owners (and anyone in the service industry.) If you're using the CrossFit brand, it's especially important. HQ has done a fantastic job of making your audience aware of CrossFit. That's their responsibility. Bridging the gap bet...

What are your goals for 2017? Here's how to set them.

If you're a Gym owner, where do you turn to get help? John Manser, from CrossFit Dynamo in Atlanta, GA joins us today, and he is the go to resource for CrossFit affiliate owners to get answers. John is an experienced CrossFitter and has been ranked as high as 147th best in his age group. He has a long sports career including collegiate tennis and a being a sponsored triathlete. He is a certif...

Josh Trahan from CrossFit Breaux Bridge in Louisiana joins us today. Josh is a military veteran, level 3 certified trainer, and successful CrossFit affiliate. Although accomplished and successful this was not always the case for Josh.  He is a recovering alcoholic and drug user of four years. A problem that soon began after leaving the Marine Corps. Josh’s love for working out stems from his high...

Are you better off than you were 3 months ago?

The worst word in the English language is...

Who are your "One In Ten"? and last call for Calgary!

"Nobody wants our job. But everyone thinks they do." These are the words TwoBrain Mentor Jay Williams texted me on Friday night. After a rough week in which even my podcast interview didn't happen on schedule, I reflected on how well I handle stress NOW than I did five years ago. I recalled those dashboard-punching, angry-email-sending days, and thought, "I bet these lessons ca...

This week's Food For Thought question comes from Dan Martell.

Robin and Aaron Maier of Stone Brook Strength and Conditioning join us today. They founded CrossFit Regina and operated it from 2007 until 2013. Since moving back to Manitoba, they have gotten the CrossFit itch again and have started CrossFit in their own basement. Learn how they started over and what they are doing differently at Stone Brook Strength. Robin started CrossFit in 2007 as a New Year’...

What are your SUNK COSTS - or the bad decisions you wish you could erase?

Lon Kilgore, from the Kilgore Academy, joins us today. Lon has a Ph. D. in Anatomy and Physiology and is an accomplished weightlifting and athletic coach. You can read his full CV, including his published research, here. He has competed in powerlifting, the first CrossFit Total event, wrestling, and rowing. In addition to this, he is the developer of the Basic Barbell Training and Exercise Science...

Small successes are great. How will they trigger the larger successes?

What's the future "model" for successful microgyms? The original CrossFit gym did Personal Training, and then small-group training with 2-4 participants. Years later, we were told (by a third party) that massive groups of 12 and up was the best way to profitability. In 2012, I introduced The Stratified Model in my book, Two-Brain Business. I think the *next* model is The Prescriptiv...

Keith Zimmer from CrossFit Happy Valley in Clackamas, Oregon joins us today. Keith is an experienced CrossFit coach and affiliate owner. He got his start by crossing paths with CrossFit co-founder Lauren Glassman nearly seven years ago. Keith’s pursuit of excellence is unparalleled and today we talk with him about his rise from a twelve-foot-by-twelve-foot corner gym, to an 11,000 square foot Cros...

Two is one and one is none. Is there one client, one staff person, or one coach whose departure could kill you? Is it you?

Chris Cooper interviews Greg Panora.

Where did your rates come from? How did you choose them? Why?

Nelson Dellis is one of the most interesting CrossFitters in the world. Nelson is a four-time US Memory Champion. I flew to Manhattan to watch him win his second in 2014 and wrote about the experience in the CrossFit Journal. He was introduced to CrossFit by a mutual friend in Miami, whose coaches were struggling to remember the names of the athletes in their large classes. He’s also attempted to...

What are you abdicating?