Run a Profitable Gym

During our Senior Mentoring Team Meeting at the TwoBrain Workshop last weekend, I asked, “What’s the biggest opportunity in front of the CrossFit community that no one is seeing yet?” Two years ago, that was adding nutrition programs. We introduced the world to a simple solution in HSN, and other services have cropped up since. That’s been huge for many. Before that, the opportunity was the Intram...

Last week, I published one of the longest blog posts I ever have. But I actually cut over half of it before hitting 'publish', because I didn't want it to be a rant. You've heard me talk about recruiting quality clients (instead of trying to attract a large quantity of clients) before. In this episode, I'll talk about identifying your BEST clients, and how to move them clo...

Who is building on your platform?

This episode is a recording of Dave Tate's speech at the 2017 TwoBrain Summit. Dave is the owner of EliteFTS.com, the premier source of powerlifting equipment. Dave has been an inspiration to me since his first articles on T-Nation (the Periodization Bible Parts 1 and 2) almost a decade ago. His early stories were about training at Westside with Louie, but since then he's written extensi...

Are you doing the RIGHT hard thing?

#ridebikesbehappy I’ve known Jan Roubal for probably 20 years. He's a personal friend who owns Vélorution, a bike store in Sault Ste. Marie, ON. What does a bike store have to do with owning a gym? As CrossFit gym owners, we are in the fitness industry. We own a service business, not a product business. We already KNOW that building a community is critical for our success. We also know: that&...

Who Will Lead Them? With Josh Price

Justin Bergh is the General Manager of The CrossFit Games. He is the man behind the curtain and he really makes the Games go--everything from making sure the athletes start their heats on time to making sure the events flow well. He is the guy that puts it all together. In this episode, we are going to talk about what it takes to guide massive team of volunteers; what it takes to keep everyone fol...

Episode 86 – Kate Foster & Taylor Kemp This episode is brought to you by Anvil Coffee Co. Today we are very lucky to be joined by Kate Foster former poster child for CrossFit for Hope. Her journey through two bone marrow transplants is well-documented in CrossFit Journal. I was there at St. Jude in 2013, and I share a small snapshot of that meeting in this podcast intro. Kate just graduated hi...

What if we had 1000 mentors helping 1000 small businesses each?

I love entrepreneurs. Fitness led me to entrepreneurship. Now it's time to help other entrepreneurs find fitness. Why do business owners *really* need fitness? Sure, like the rest of us, they might need to lose a few pounds. And everyone knows that exercise relieves stress and improves focus. But entrepreneurship requires more than resilience and focus: it requires a fit BRAIN. One of my comp...

I get a LOT of questions. Sometimes it's from people who read my books. Sometimes it's people who watch our videos on YouTube or Instagram. Sometimes it's people who get an email from me--almost daily, lately. Sometimes it's from people listening to this podcast. If that's you, thank you. Sometimes it's even people who hear an idea on another podcast, or another websi...

Guest host Amanda Hendren asks, "Are You Giving Too Many F*cks?"

Episode 83 – 3 Tactics To Self Motivation for Owners No matter how noble our mission, we ALL struggle with motivation. After a great weekend like I just had, it's tough to kick the sand out of my shoes (and between my ears) and get back to work at 4am. Even after 22 years as a coach and 12 as an owner, I still need to practice mindset techniques. In this episode, Craig is going to share three...

Episode 82 – Boot Camps In the CrossFit world, Boot Camps can often have a bad name. However, today we are here to discuss how these can supplement your CrossFit gym and provide a non-threatening environment for new members to get their first start in the CrossFit world. Learn about how to setup a Boot Camp, what to price it at and much more! Ryan Webber from CrossFit Eternal and Sherman Merricks...

This episode is brought to you by the 2017 TwoBrain UK Summit, November 11-12 at Thames CrossFit in London, England. Register here! Episode 81 – Partnerships Do you REALLY need a partner?  I would describe CrossFit as an owner/operator model. But many of us need a little extra push or need money at start up; or a security blanket; or just a kick in the butt. So we take a partner. Today we talk abo...

What can you CUT?

This episode is brought to you by the 2017 TwoBrain UK Summit, November 11-12 at Thames CrossFit in London, England. Register here! Today we are talking about hiring staff. We are joined by two special guests: Two-Brain Mentor Danielle Brown, and Jay Augusta of BarbellJobs.com.  Hiring staff can be one of the most stressful and time consuming processes when it comes to running your gym. Danielle a...

Who are you hiring? Is it yourself?

You have a LOT of opportunities. You probably also have a lot of hard things that you NEED to do. And FOMO. And overwhelm. And maybe a family that would love to see your face in the daylight hours…How do you take action on everything, or prioritize? Which thing do you do first? How do you overcome fear of possible outcomes and knock over the first domino? In this short episode, I’ll tell you how....

What are the benefits of capping membership?

Jeff Smith of Cannon CrossFit in Texas joins us on the show today. Before becoming involved with CrossFit, he was buying up buildings and holding them to develop cash flow assets. This is a super important episode as we discuss the keys to developing and growing your investments to include an array of options. Take notes and be sure to reach out to Jeff with any questions you may have! Jeff and I...