James Hounslow from Indigo GTM
Rev-n-u Unplugged
🎙️ Rev-n-u Unplugged — Where SaaS revenue leaders tell it like it is. Join James Hounslow, a seasoned recruiter in the revenue leadership space, as they sit down with Chief Revenue Officers, VPs of Sales, and Private Equity Operating Partners to have real, unfiltered conversations about the business of driving growth in SaaS. Each episode, the guest brings the topic, from communication to the board strategies and recruiting to value creation, winning new logos, cutting tech spend, and everything in between. No fluff. No scripts. Just the raw insights, lessons, and stories behind how top operat...
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Episoade
Using AI To Transform Workflows 20.10.2026 0:33
Using AI To Transform Workflows
Beyond Automation, What AI Is Actually Doing In RevOps 20.10.2026 42:34
The conversation explores the evolving role of AI in Revenue Operations (RevOps), highlighting how it transforms workflows and enhances productivity while maintaining predictability. Anu Krishnakumar shares insights on the integration of AI technologies in RevOps, emphasizing the shift from traditional automation to intelligent systems that streamline processes and improve decision-making. The con...
The Questions CROs Are Asking About RevOps 13.10.2026 21:46
In this episode, James, Dan, and Eric discuss the upcoming season of Rev-n-u Unplugged, focusing on the role of RevOps in organizations. They explore definitions, strategic importance, the impact of AI, forecasting accuracy, and the positioning of RevOps within companies. Takeaways RevOps as a strategic engine Importance of data hygiene Chapters 00:00 Introduction to RevOps Season 01:26 Defining R...
Calculate Revenue with Precision 29.09.2026 1:00
Calculate Revenue with Precision
Should AEs Prospect? A CRO Who Says No 29.09.2026 45:08
In this conversation, Aviv Canaani shares his journey from a marketing leader to the Chief Revenue Officer at DataRails, discussing the challenges and insights gained during this transition. He emphasizes the importance of building a cohesive revenue machine, the role of marketing in generating leads, and the debate on whether account executives should engage in prospecting. The conversation explo...
What are the 3 signals.... 15.09.2026 0:29
What are the 3 signals
The Hot Stove Test: Data, Instinct, and the Real Job of a CRO 15.09.2026 32:29
The conversation with Jesse Gomez covers the challenges of hiring a CRO, the role of a CRO, and the skills and accountability required for the position. It also delves into the importance of RevOps and the transition from VP of Sales to CRO. Takeaways Challenges in Hiring a CRO Role and Accountability of a CRO Transition from VP of Sales to CRO Chapters 00:00 Challenges in Hiring a CRO 03:08 Role...
Scaling Is Not Closing Deals If You Are CRO 01.09.2026 0:30
Scaling Is Not Closing Deals If You Are CRO
"AI Brought Sean Foster Out of Retirement: A CRO's Comeback Story" 01.09.2026 43:05
Sean Foster, a seasoned sales leader with 27 years of experience in cybersecurity, shares insights on his journey, the role of a CRO, and the importance of process over deal chasing. He emphasizes the need for strategic thinking, collaboration with rev ops, and the alignment of sales reps with the company's vision. The conversation covers the strategic role of sales operations (RevOps) in decision...
Be Advisory 18.08.2026 0:25
Advisory adds value that will elevate you.
"Advisory, Not Automated: Why Salespeople Still Win Deals" James Westlake 18.08.2026 42:18
James Westlake, a CRO with experience in the scale-up startup world, discusses trust, product market fit, and the impact of AI on sales. He emphasizes the importance of building trust, understanding client challenges, and creating a consultative sales process. He also explores the challenges of founder excitement, the need for product market fit, and the transition from founder to CEO. The convers...
Navigation The Rapid Change In StartUps 28.07.2026 0:50
Navigation The Rapid Change In StartUps
Title Inflation: The CRO Problem Nobody Wants to Admit 28.07.2026 38:17
The conversation covers topics such as the role of a CRO in startups, hiring a CRO, transitioning from startup to scale-up, understanding the revenue black box, maintaining baseline metrics, the blurring line between startups and scale-ups, coaching vs. managing in sales leadership, the role of AI in sales training, and building culture and trust in a Series B company. Takeaways Differentiating be...
Trust, The Key To Unlocking Potential 15.07.2026 0:54
Trust, The Key To Unlocking Potential
Granted Trust: Why the Best Leaders Don't Wait for Trust to Be Earned 15.07.2026 43:27
The conversation with Gary Pfeiffer delves into the significance of coaching and mentoring as a leadership priority, emphasizing the impact of coaching on career trajectory and the distinction between managing and coaching. It also explores the characteristics of a great coach and the importance of building trust and psychological safety in coaching relationships. The conversation delves into the...
Ryan Milligan on Shifting from Growth to Customer Retention 02.06.2026 0:23
Ryan Milligan on Shifting from Growth to Customer Retention
Art vs Science: The New Shape of Revenue Leadership 02.06.2026 44:55
The conversation explores the rise of RevOps into the CRO seat, focusing on Ryan Milligan's journey from RevOps leader to CRO and the unique approach to sales leadership. It delves into the evolving role of the CRO, the impact of data literacy, and the importance of quantitative rigor in sales leadership. The conversation covers the topics of interview scorecards, hiring challenges, ideal customer...
Why Playbooks Don't Always Work 19.05.2026 0:52
Why Playbooks Don't Always Work
Nobody Feels Ahead Right Now 19.05.2026 43:44
Josh Allen, CRO at QuickBase, discusses the importance of AI in sales, the integration of AI into sales operations, and the impact of AI on sales enablement. He emphasizes the need for executive support and a strong revenue operations team to successfully implement AI in sales. Josh also highlights the role of product-led growth (PLG) and the collaboration between sales, marketing, and product tea...
What Does A CRO Really Do 05.05.2026 0:15
What Does A CRO Really Do!
You Don't Have a People Problem, You Have a System Problem 05.05.2026 42:30
The conversation delves into the demystification of the Chief Revenue Officer (CRO) role, the assessment of readiness for a CRO role, the profile of a CRO, and the potential of Rev Ops professionals as CRO candidates. The conversation delves into the mindset of sales leaders, the role of a CRO, the significance of marketing in B2B, and the process of preparing the board for a CRO. It emphasizes th...
The Real Reason Sales Hire Fail! 28.04.2026 0:41
The Real Reason Sales Hire Fail
The Tiger Woods Factor: Ed Lane on Finding Sales Talent That Stands Out 28.04.2026 39:15
The conversation delves into the art of hiring sales leaders, exploring hiring philosophy and success metrics. Ed Lane shares insights on measuring success, identifying key traits, and the importance of proactive hiring. The discussion also emphasizes the significance of onboarding and the role of sales enablement in nurturing sales talent. Takeaways Hiring Philosophy Success Metrics Chapters 00:0...
Navigating Revenue Growth Pressure 31.03.2026 0:26
Navigating Revenue Growth Pressure
The Wrong Revenue Will Kill You 31.03.2026 45:09
The conversation covers the importance of revenue quality, growth strategy, pipeline management, product-market fit, customer success, AI in sales enablement, and the human element in business growth. It emphasizes the dynamic nature of product-market fit and the need to balance data with human experience. The discussion also highlights the significance of the human element in customer interaction...
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