Predictable B2B Success

Introduction What if the true cost of customer acquisition isn't just your ad spend or sales funnel, but how you, the founder or leader, show up and speak? In this episode of Predictable B2B Success, we sit down with Dia Bondi, a renowned leadership communications expert, author of "Ask Like an Auctioneer," and coach to top CEOs and founders for over two decades. Known for helping ambitious profes...

How do you earn trust and drive sales success today? In this episode of Predictable B2B Success, Rory reunites with Scott Roy, co-founder of Whitten & Roy Partnership, to explore actionable strategies for building authentic relationships and empowering sales teams. The episode delves into Roy's discipline, mindset, and childhood influences, emphasizing why genuine care, active listening, and v...

What if everything you thought you knew about high-performance sales was only half the story? In this episode of Predictable B2B Success, we speak with Scott Roy, co-founder of Whitten & Roy Partnership (WRP), a seasoned consultant and author of innovative sales methodologies that have transformed organizations across more than 50 countries. From selling educational books door-to-door as a col...

How do you turn B2B messaging from “just another feature list” into a magnetic force for growth—especially when your competition is shouting the exact same promises? In this episode of Predictable B2B Success, we’re joined by Christopher Silvestri, a conversion alchemist who traded engineering complex machines for the art (and science) of helping SaaS companies clarify and scale their message. Wit...

How much does luck influence business success, and how much can we control? In this episode of Predictable B2B Success, we speak with Dr. Michael Orkin, statistician, data scientist, and author of "The Story of Chance: Beyond the Margin of Error." With decades of experience consulting for game developers, analyzing risk for companies, and demystifying mathematical concepts for the public, Dr. Orki...

What if you were just one connection away from transforming your life and business? In this episode of Predictable B2B Success, Vinay Koshy speaks with serial entrepreneur and author Devin Sizemore, creator of "Connection Expansion" and founder of the ACES Connection Group. Together, they unravel the art and science of making high-impact connections that can spark massive success. Drawing on his u...

What if every impression you made at work was as powerful as your first? In this episode of Predictable B2B Success, Vinay Koshy speaks with serial entrepreneur, sales leader, and author Glenn Poulos. Glenn’s three-decade journey from technical sales rep to building and selling companies is packed with real-world wisdom. He reveals why a thriving sales culture is not about luck, but about structur...

What happens when a demand generation specialist steps out from the comfort of high-growth SaaS startups to launch a growth marketing agency dedicated to quality over quantity? In this episode of Predictable B2B Success, Vinay Koshy speaks with Scott Gelber, founder of SIG Marketing, whose innovative approach has generated over $3.6 million in qualified inbound pipeline for Series A and Series B S...

Welcome to Predictable B2B Success. In this episode, Vinay Koshy interviews John Cousins—investor, tech founder, and educator—whose MBA ASAP program has helped over 30,000 students worldwide. Learn how John turns business theory into practical advice for founders at every level. Hear why John created MBA ASAP, how mental models and curiosity drive founder success, and his approach to simplifying b...

What if scaling your B2B SaaS business could be as simple as asking, “Who, not how?” In this episode of Predictable B2B Success, host Vinay Koshy speaks with Mike Malloy, founder of Malloy Industries, whose knack for executive matchmaking and battle-tested leadership has helped companies leap from $2M to $20M+ in revenue. Hear how a pandemic, a move to the beach, and life-changing moments sparked...

What if the biggest threat to your company’s growth was lurking right inside your leadership team? In this episode of Predictable B2B Success, Vinay Koshy welcomes category design pioneer Mike Damphousse for an unfiltered look into the art and science of standing out in crowded markets. Mike Damphousse has spent years helping over 50 companies break free from “category jail,” where buyers and anal...

Get ready to rethink your company's legal strategy in this episode of Predictable B2B Success. Host Vinay Koshy speaks with Jeff Holman, founder of Intellectual Strategies and creator of the first fractional legal team model. Whether you're a first-time founder facing hidden legal pitfalls or a seasoned executive scaling fast, Jeff Holman explains why traditional law firms might hold you back and...

In this episode of Predictable B2B Success, Vinay Koshy interviews Laurier Mandin, founder and CEO of Graphos Product and author of "I Need That." Mandin draws on over 25 years of experience and more than 6,000 product launches to explain why some products achieve lasting success while others do not. He offers practical insights on how effective validation can transform product launches and highli...

Building a high-performing, resilient B2B sales team requires adapting to rapid changes in roles and technology. In this episode of Predictable B2B Success, Vinay Koshy interviews Walter Crosby, an accomplished sales leader with experience ranging from closing complex deals to mentoring sales managers and founders. Crosby discusses why many top salespeople hesitate to become managers, highlights t...

Imagine a CRM that empowers your sales team and drives predictable B2B growth. In this episode of Predictable B2B Success, host Vinay Koshy interviews John Golden, Chief Strategy and Marketing Officer at Pipeliner CRM, bestselling author, and global sales leader. Learn why John Golden shifted from the CEO track to transform how sales teams use CRM technology, and how a “salesperson-first” approach...

What distinguishes a leading brand from the rest of the market? In this episode of Predictable B2B Success, Vinay Koshy interviews Barry LaBov, a multi-award-winning entrepreneur and author of "The Power of Differentiation." Barry shares insights on principled entrepreneurship, his transition from musician to founder, and how successful companies are built on more than revenue alone. This episode...

This episode of Predictable B2B Success features host Vinay Koshy in conversation with solopreneur and agency founder Mike Moll. They discuss the strategies required to secure high-profile clients such as Volvo and the government of Canada, while maintaining focus and avoiding burnout. The conversation offers candid insights into the challenges and key breakthroughs that drive sustainable agency g...

In this episode of Predictable B2B Success, Vinay Koshy interviews Adam Callinan, a serial entrepreneur who built Bottle Keeper from the ground up to over $8 million in revenue without employees or debt, secured a “Shark Tank” deal, and achieved a successful acquisition. As the founder of Pentane, Adam now focuses on simplifying profitability for e-commerce and consumer brands. Adam Callinan discu...

What does it take to bootstrap a B2B SaaS company to tens of thousands of users and adapt to the changing landscape of lead generation? In this episode of Predictable B2B Success, serial entrepreneur Besnik Vrellaku, founder and CEO of Salesflow, joins Vinay Koshy to discuss the strategies and lessons that drove his company’s rapid growth. He shares insights on overcoming stagnation, fostering a c...

What does it really take to generate high-quality B2B leads on LinkedIn without falling into the trap of cold, salesy outreach or getting lost in the endless world of organic posting? In this episode of Predictable B2B Success, Vinay Koshy sits down with serial entrepreneur Colin Hirdman, founder of Rainmaker, to unpack the step-by-step process he's developed over years of experimentation, perseve...

What if the key to explosive business growth isn’t doing more, but doing less, only much better? In this episode of Predictable B2B Success, Vinay Koshy speaks with David Snider, founder and CEO of Harness Wealth, to unpack the transformative power of specialization. From scaling Compass from pre-launch to a $1.8 billion valuation, to building a platform shaped by a personal encounter with bad tax...

What does it take to truly transform a sales organization, moving beyond numbers and quotas to ignite real, sustainable growth? In this episode of Predictable B2B Success, host Vinay Koshy sits down with renowned sales leader and organizational team builder Richard Cogswell, whose expertise spans international brands like Barclays and Wex, to unravel the hidden drivers behind mission-led sales cul...

Are you ready to unravel the real secrets of starting and scaling a successful business? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Feras Alhlou, an advisor to 150 startups, a Silicon Valley entrepreneur, and the founder of Startup with Feras, to explore the raw realities of entrepreneurship. Discover how a sudden layoff became the unexpected catalyst for Feras Alh...

What if your next business breakthrough didn't come from another cold email or sales demo, but from a single, genuine conversation at the right networking event? In this episode of Predictable B2B Success, Vinay Koshy speaks with award-winning communicator, military veteran, and author of "Networking Unleashed," Michael Forman. Together, they dive deep into the secrets of transforming networking f...

What does it take to turn chaotic, costly B2B events into powerful engines of ROI and connection? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Hailey Ingraham, Marketing Director at Event Cadence, a fast-growing event management platform trusted by organizations from MIT to Merck. Hailey Ingraham shares her journey from content marketing newbie to director, revealing...