Power Hour Optometry

In this special edition of Power Hour recorded live at Vision Expo West, host Eugene Shatsman takes you behind the scenes of the VSP Vision Innovation Challenge , co-hosted by VSP Vision Global Innovation Center , The Vision Council , and MATTER , and first time involvement for the Power Hour.   From 50+ groundbreaking submissions to 6 stage finalists and 3 transformative winners, this episode cap...

Ten Patients. $1.2K Each. How Dr. Evie Lawson Rebuilt the Exam and the Business   What if your next growth leap didn't come from seeing more patient s, but from redesigning the visit itself?  

What stories are shaping the future of optometry, and how do we know where the industry is headed?   To answer that, we turned to someone with perhaps the broadest view in eyecare today: Anne M. Cooper , Editorial Director of Vision Monday and 20/20 Magazine .  

In this eye-opening episode of The Power Hour, host Eugene Shatsman welcomes back  Adam Cmejla , Cer tified Financial Planner, Founder and Owner of Integrated Planning & Wealth Management, and Host of 20/20 Money Podcast — to pull back the curtain on the relentless "compression" squeezing optometry practices right now.  

Scaling a practice is never easy, especially when new growth often brings growing pains.   But what if you could expand your practice, add associates, and increase profitability without losing momentum — or yourself — in the process?  

If you're in optometry, chances are you've heard of — or are already part of — ODs on Facebook . With over 47,000 members , millions of annual comments , and hundreds of ODs engaging daily, it's the largest and most influential optometry community online.  

In this rare behind-the-scenes episode of Power Hour , host Eugene Shatsman is joined by an all-star panel from the American Optometric Association — Dr. Thomas A. Lucas, Jr. (Director of Advocacy, Texas Optometric Association), Dr. Jacqueline M. Bowen (President, AOA), and Dr. Jon F. Pederson (Trustee, AOA). Together, they pull back the curtain on the legislation, advocacy strategies, and state-l...

In this Power Hour episode, host Eugene Shatsman brings together two of the most respected leaders in the field: Dr. Brianna Rhue and Dr. Thanh Mai . Collectively, their practices manage thousands of active myopia patients across multiple locations. They've guided countless other ODs to success, and they're here to give you a play‑by‑play of what works, what doesn't , and how to take your results...

Ever wonder what your associate doctors should really be producing? Or how to fairly structure pay in today's competitive market?    Welcome to the latest installment of the Power Hour's Quarterly Metrics Roundup , where this quarter's spotlight is on one of the most crucial, and often misunderstood topics: how to pay your doctors properly .  

There's no sugarcoating it: the data shows the eye care industry is facing headwinds.   Patient volume is down. Consumer sentiment is shifting. Tariffs are rattling supply chains, and the future of our biggest industry event is being reimagined.  

Is optometry the next frontier for aesthetic medicine? In this insightful episode of Power Hour, host Eugene Shatsman welcomes double board-certified dermatologist Dr. Chelsea Kesty to explore a booming opportunity: aesthetic procedures in and around the eye, and how optometrists can responsibly and profitably tap into it.   

In this eye-opening episode of The Power Hour , Eugene Shatsman sits down with Dr. Ruth Mannschreck , a seasoned dentist, business strategist, and founder of Shoreline Strategies LLC , who shares the transformational story of how a personal crisis forced her to completely rethink how her business operated . The result? Fewer hours, more profit, and a healthier team culture, all built through a mod...

What if scaling your optometry practice isn't inside the exam lane , but outside it?   In this week's episode of Power Hour , Eugene Shatsman sits down with a legend in the industry — Dr. Gary Gerber , co-founder of Treehouse Eyes, seasoned consultant, and founder of the Power Practice , for a conversation that breaks every mold you've come to expect from practice growth advice.  

In this forward-looking episode of Power Hour , host Eugene Shatsman is joined by Dr. Scot Morris and Dr. Rehan Ahmed — AI innovators and co-editors of the acclaimed AI in Eyecare journal. These aren't theorists , they're clinicians embedded in the tech that's actively shaping the future of optometry.  

Every leader has saboteurs. The question is — are yours running the show?   In this episode of Power Hour , host Eugene Shatsman sits down with Natalie Siston , international speaker, bestselling author, and Lead Presenter at Positive Intelligence , to unpack one of the most transformative frameworks in leadership today: mental fitness.  

Why does your EHR feel more like a burden than a solution? Eugene Shatsman sits down with leaders from RevolutionEHR, Eyefinity, and practicing ODs to discuss the painful realities of optometric software — and what the next generation must do differently.

What if the very thing you thought would hold you back , became the motivation behind your greatest impact?   In this deeply personal and inspiring episode of Power Hour , host Eugene Shatsman sits down with Brad and Brian Manning — the powerhouse duo behind Two Blind Brothers, to explore how vision loss sparked one of the most purpose-driven brands in America.  

Technology is no longer a "nice-to-have" in optometry — it's the edge that separates growing practices from stagnant ones.   In this episode of Power Hour , Eugene Shatsman brings together two leading innovators transforming how care is delivered and experienced: Grant Schmid , VP of Business Development at  Altris AI , and Steven Marinkovich , Sr. Director of Sales at Adit . Together, they unpack...

What do the fastest-growing practices in optometry have in common? They track the right number s, and know how to act on them.   In this data-packed episode of Power Hour, Eugene Shatsman welcomes back Dr. Jason Lake , f ounder of the Elevate Conference and a recognized leader in practice analytics, to kick off a brand-new quarterly series built for the numbers-driven OD.  

You don't need more patients — you need more from each visit.   That's the lesson Dr. Janelle Davison learned after transforming her practice into a lean, high-performing operation that runs on technology and trust. She didn't scale by adding exam slots. She scaled by designing a smarter model, one that prioritizes revenue per patient and gets patients saying "yes" before they even walk in the doo...

Optical is often the most overlooked revenue driver in your practice — but not for Kayla Ashlee .   As founder and CEO of Spexy , and the creator of FrameTurn ®, Kayla has trained hundreds of optical teams on how to turn product conversations into moments of trust, clarity, and connection.  

Efficiency isn't just about cutting costs — it's about finding new growth opportunities, and two major innovations are leading the way forward.   In this final installment of our Power Hour Innovator Series, Eugene Shatsman sits down with the teams behind Barti and Teem — two companies transforming how practices run smarter, not harder.  

In this episode of Power Hour, renowned author and customer experience strategist, Dr. Joseph Michelli, joins Eugene Shatsman to explore how practices can craft emotional, memorable, and loyalty-driven experiences that set them apart. With a track record that includes Starbucks, Mercedes-Benz, Ritz-Carlton, and Zappos, Michelli unpacks how optometry practices, no matter the size, can apply the sam...

Most practices think buying the latest tech nology will automatically boost revenue — but Dr. Sage Hider says it's not about what you buy, it's how you use it.  

This isn't a clinical episode, it's a human one.   Kenneth Hines, known online as Professor Hines , is a celebrity photographer with a global portfolio. Despite depending on his eyes to make a living, he quietly lived with deteriorating vision, avoiding the eye doctor for over a decade. It wasn't cost. It wasn't access. It was something deeper.