Pitch to Product

Most founders don't fail because their idea is bad, they fail because they burn their time, money, and momentum trying to perfect a prototype instead of building the business around it. In this episode of the Pitch to Product Podcast, 52Launch Co-Founder Peter Drakulich breaks down one of the most common (and most expensive) mistakes he sees entrepreneurs make: Treating prototyping as the finish l...

Are you an entrepreneur with an idea for a product and you're curious about how the patenting process works? In this episode of Pitch to Product, IP attorney Robert McConnell of McConnell Law Firm walks through the entire client journey - trademarks, patents, and business entities - and provides the answers that inventors need to know. Topics covered: What to expect in an initial consultation (and...

In this episode of Pitch to Product Podcast, Peter and Bobby break down exactly why the traditional invention help industry sets inventors up to fail and what 52Launch does differently to actually get products to market. What you’ll get in this episode: How to avoid wasting thousands on non-working prototypes Why margins are the single most important factor to a product’s success The difference be...

In this episode of the Pitch to Product Podcast, patent attorney Dr. William Childs of Childs Patent Law breaks down how IP strategy should evolve as a business grows from a pre-revenue founder's first Google search to a scaling company filing patents in multiple countries. Learn the difference between patentability and freedom-to-operate searches, why trademarks can wait but patents can't, and th...

AI can research, render, and even help name your product. But can it get your product manufactured, protected, and profitably to market? In this episode of the Pitch to Product Podcast, 52Launch Co-Founders Dan Gonyea and Peter Drakulich go head-to-head on where AI genuinely helps entrepreneurs and where it can quietly set them up to lose their savings. They dig into the IP trap most people don't...

What's the difference between an Original Design Manufacturer (ODM) and an invention help company? And why does it matter if you're trying to bring a product to market? In this episode of the Pitch to Product Podcast, Peter and Bobby break down why so many great ideas never become real products. They explain how ODMs like theirs are built around one core question: Can this actually be manufactured...

Most entrepreneurs don't think about trademarks until it's too late. And that mistake can cost them their entire brand. In this episode of Pitch To Product Podcast, Peter sits down with trademark attorneys Kevin Hartley and Derrick Davis from Trust Tree to break down everything inventors and entrepreneurs need to know about protecting their brand before bringing a product to market. During this ep...

In this episode of the Pitch to Product Podcast, 52Launch Business Development Manager Jack Dalton sits down with trademark attorney Joey Vitale of Indie Law to break down what a trademark actually protects, when to file, and how it can make or break a brand's ability to sell on Amazon, avoid costly rebrands, and even boost email deliverability. Topics covered include common law vs. registered rig...

Every great product starts with an idea. As that idea moves from concept to prototype to market, protecting the value behind it becomes an important part of the development process. In this episode of the Pitch to Product Podcast, 52Launch Business Development Manager Jack Dalton sits down with veteran patent attorney Craige Thompson of Thompson Patent Law. With over 26 years of experience, Craige...

"Your Baby's Ugly" - Peter Drakulich's Brutally Honest Take on Why Product Ideas Fail In this episode of the Pitch to Product Podcast, 52Launch Co-Founder Peter Drakulich gets real about the difference between having a product idea and actually starting a business. If you think launching a product is a simple 1-2-3 process, this episode is for you. Peter breaks down why skipping the fundamentals (...

In this episode of the Pitch to Product Podcast, we are breaking down a hard truth that every inventor, entrepreneur, and business owner needs to hear: building your dream product takes serious work. We are moving past just telling you "how the dream works" and diving deep to dismantle misconceptions so you can start rebuilding and actually reach your goals. We discuss the critical balance between...

In this episode, Kevin Prince, a patent law expert, explains the different types of patents, when to file provisional versus non-provisional patents, and how to protect your inventions effectively. Perfect for inventors and entrepreneurs looking to safeguard their innovations and understand the patent process. Chapters: 00:00 Introduction and Overview of Patents 01:12 Types of Patents: Utility vs....

Have a brilliant product idea, but don't know what to do next? In this episode of the Pitch to Product podcast, host Jack Dalton (Business Development Manager at 52 Launch) sits down with intellectual property expert and patent attorney Wayne Carroll of Inspired Idea Solutions. Together, they break down the exact roadmap for taking an invention from a mere concept to a profitable reality. You'll l...

Most inventors aren't failing because they have bad ideas—they're failing because they're afraid to take the first step. In this episode of the Pitch to Product Podcast, Peter and Bobby break down one of the biggest obstacles entrepreneurs face when bringing a product to market: fear of failure. You'll learn why successful product creators focus on identifying failures early, how market research c...

What separates a successful product from one that never takes off? In this episode of the Pitch to Product Podcast by 52 Launch, host Jon Ambrose sits down with Kyle Lamson, Head of Design at 52 Launch, to break down the fundamentals of great product design, product development, and what inventors need to know before launching a new product. Book a free call with us to start your product journey h...

In this episode of the Pitch to Product Podcast , 52 Launch CEO Dan Gonyea sits down with Client Success Manager Richard to break down how inventors should actually be using AI during the product development process. From logo creation and trademarks to product design, manufacturing, and market research, they discuss where AI is incredibly useful—and where it can lead inventors down the wrong path...

In this episode of the Pitch to Product Podcast, the team at 52 Launch breaks down the reality of bringing a product to market. From overcoming fear and protecting your idea to understanding manufacturing, margins, prototyping, and what manufacturers actually look for when evaluating inventors. 00:00 – Introduction to the Pitch to Product Podcast 01:05 – Why Your Product Idea Is a Business 02:20 –...

The episode goes into falsities in the marketplace, differentiation of 52Launch from competitors, the A to Z approach and value proposition, the challenge of product launch, the flat fee pricing model, minimum successful products and iterative development, industrial design, marketing, and manufacturing, relationships with factories and overseas manufacturing, the hard way and making the right cho...

Welcome to the Pitch to Product Podcast, featuring Dan Gonyea and our new senior idea consultant, Bobby Quintero! Bobby brings extensive experience in inventions, with his background at InventHelp and experience in the manufacturing process; we're ready to help you with your business ideas. This episode offers real-life insights for anyone exploring small-business ideas and product development.  C...

Send us Fan Mail The holidays this year have a new tradition. Tikkun Lights - an 8-foot Menorah Tree was created by Kelley Halpern to bring unity, meaning, and light to families celebrating the holidays, whether it's Hanukkah, Christmas, or both. This beautiful and inspiring holiday centerpiece blends the beauty of a Christmas tree with the sacred tradition of the menorah, creating a powerful symb...

Send us Fan Mail In our latest Pitch to Product podcast, learn how the mischievous elf inspired a new Hanukkah tradition, Flora on the Menorah. Flora on the Menorah is a plush menorah and flower accompanied with a storybook written by the founder to retell the story of Hanukkah for children. Flora isn't just any flower, she's a special visitor to kids during the eight nights of Hanukkah. When it's...

Send us Fan Mail In this Pitch to Product podcast episode hear the inspiring story of iPupPee and how a simple idea that started out as a potty training device for dogs, ended up also becoming a life-saving emergency push button. iPupPee is a button that dogs (or other trained animals) can push to send a text message straight to your phone to let you know the dog needs to go out to the potty or to...

Send us Fan Mail In this episode, we're highlighting the importance of the entrepreneur over the actual product itself. We break down business advice and business tips to aspiring founders, focusing on what truly matters when launching a startup that includes the entrepreneur story and what it takes to keep the business thriving with the way you market yourself as an entrepreneur with your product...

Send us Fan Mail In this episode of the Pitch to Product podcast, learn how 5ifty Two Capital can be your exit strategy if owning and managing your own business is just too much of a headache. Dan, CEO of 52 Launch and 5ifty Two Capital sits down with Natalia to chat about why both 52 Launch and 5ifty Two Capital was built and how both companies help individuals bring their ideas to revenue throug...

Send us Fan Mail On this episode of Pitch to product we sit down with Natalia to discuss one of our 5ifty Two Capital products Lava Lunch, the lunchbox designed to keep your lunch warm for hours. Lava Lunch is one of our products that went through our 52 Launch program but they decided they didn't want to manage the company anymore. With 5ifty Two Capital, we made it easy to give them an exit stra...