Our B2B SaaS Journey

In this episode, Mitchell and Gavin celebrate onboarding more than 1,100 World Police and Fire Games athletes into SixSides, unpack the infrastructure, HubSpot, Intercom and marketing work behind the rollout, and prepare the business for Mitchell’s five-week honeymoon and a short break from the podcast. Links QF1 for you flight nerds: https://www.flightradar24.com/data/flights/qf1/schedules/586314...

In this episode, Mitchell and Gavin prepare SixSides for its biggest rollout yet, get serious about the business’s bus factor before Mitch heads away, and shift the focus from frantic product development to sales, product-led growth and bringing 6,000 World Police and Fire Games athletes onto the platform. Chapters (00:00) - Intro and a massive release week (02:18) - Bringing 6,000 athletes onto S...

In this episode, Mitchell and Gavin submit the first Police Games app release ahead of a 6,000-person rollout, unpack SixSides’ pivot from event managers to community-led organisations, and share how AI-assisted development, a tough client decision, and a new AEO strategy are shaping the next phase of the business. Chapters (00:00) - Moving out of the office and working from home (08:14) - The Pol...

In this episode, Mitchell and Gavin navigate an App Store rejection as the World Police Games launch gets very real, unpack a new Claude-powered development workflow that is dramatically increasing output, explore how MCP could connect the different sides of SixSides, and celebrate Gavin surviving his 100km bike ride. Chapters (00:00) - Gavin’s 100km ride (07:27) - Testing week and Apple rejects o...

In this episode, Mitchell and Gavin celebrate a hugely positive WPFG demo, race to get the new app through Apple and Google review, unpack why SixSides’ customer-first culture is getting noticed, and wrestle with HubSpot pricing, a non-paying client, release automation, translations, and a new way of giving developers more ownership. Chapters (00:00) - Intro (02:29) - WPFG demo feedback (04:17) -...

In this episode, Mitchell and Gavin race towards the first World Police Games app handover, onboard two new clients, upgrade HubSpot for future growth, and debate gated content, paid advertising, encrypted chat, translations, and the next phase of SixSides. Chapters (00:00) - Intro and a very busy week (04:20) - Onboarding two new clients (07:13) - Community growth and the HubSpot upgrade (16:25)...

In this episode, Mitchell and Gavin check in on fitness and their delivery timeline, share updates on WPFG and the latest SixSides design work with Robin Holesinsky, celebrate two new clients, and map out the next 6 to 12 months while trying to spend more time working on the business rather than only in it. Links Robin Holesinsky Chapters (00:09) - Intro and Mitchell’s Laracon speaker video (02:16...

In this episode, Mitchell and Gavin unpack a catastrophic house flood, celebrate the launch of Changemakers and 10,000 LinkedIn followers, simplify SixSides’ lead generation strategy, and race through community features, GDPR compliance, device testing and onboarding with one week of development left. Links Changemakers podcast Chapters (00:00) - Intro and Gavin’s flooded house (06:24) - Changemak...

In this episode, Mitchell and Gavin unpack a reassuring World Police Games client catch-up, turn LinkedIn into a competitive sport, prepare the Changemakers podcast for launch, and push SixSides towards release with a redesigned app, new analytics and support tooling, community features, and a long-overdue plan to reduce their bus factor. Links What do you say we cut the chit chat, a-hole? Chapter...

In this episode, Mitchell and Gavin make a $500 LinkedIn bet, share the infrastructure mistake that was slowing down every screen in SixSides, and unpack their plans to support global events, launch community features, and pursue an opportunity that could transform the business. Links Problem-Led Growth for B2B GTM on Skool Chapters (00:00) - Wedding rings, swearing and podcast downloads (03:49) -...

In this episode, Mitchell and Gavin deal with possums, fitness resets, a brutal sales call, one of their worst days building SixSides so far, and the product push to get the World Police and Fire Games app ready for testing in just four weeks. Links Problem-Led Growth for B2B GTM on Skool Chapters (00:00) - Explicit warning from Editor Mitch (00:31) - Possums, alarms, and nude home defence (05:20)...

In this episode, Mitchell and Gavin talk through the final stretch before World Police and Fire Games testing, the Postgres and S3 work behind SixSides’ offline sync plans, an app store trademark dispute, and Gavin’s rapidly evolving community-led marketing campaign that might now include a new YouTube strategy. Chapters (00:00) - Intro and bird complaints (02:27) - Pool losses, Socceroos, and pub...

In this episode, Mitchell and Gavin unpack the chaos of multitasking across SixSides, DealBuddi, sales, marketing, product, fitness, and life, while working through a new content strategy, a path to $1.5m, a painful sales lesson, a near-miss in the Startup World Cup, and a major technical move from MySQL to Postgres for offline event app support. Links Gavin's Brisbane to Gold Coast Fundraiser Ope...

In this episode, Mitchell and Gavin deal with their first proper hater, reset their routines after a messy few weeks, unpack a six month marketing project for SixSides, and get into a surprisingly tense debate about whether AI is helping us work smarter or quietly making us lazier. Links Community Builders Network on Skool Chapters (00:00) - Intro x2 (01:33) - Meeting the first hater (03:56) - New...

In this episode, Mitchell and Gavin rethink how they are selling SixSides, map out what it could take to grow towards $1.5m ARR, unpack the pressure of supporting the World Police Games, and talk through burnout, admin days, AI-assisted onboarding, multilingual apps, LinkedIn experiments, and whether video should become a bigger part of their marketing. Links Laracon AU Chapters (00:00) - Intro, s...

In this episode, Mitchell and Gavin unpack a much better workflow for managing the SixSides development team in Linear, clarify their event-led positioning and pricing strategy, share early wins from voting at recent events, and discuss app onboarding, nested communities, AIME 2027 and a simpler approach to theme customisation. Links FeedSpot - B2B SaaS podcasts Linear Clarityflow Builder Methods...

In this episode, Mitchell and Gavin get ready for the Marinas event, unpack a very busy week of sales meetings, rethink their LinkedIn strategy, and work through the product, marketing, and sales roadmap leading into the World Police and Fire Games launch window in August. Links Mobbin UI.sh The 4 Levels of SaaS Landing Page UI Design Chapters (00:00) - Intro (01:05) - Fitness, accountability, and...

In this episode, Mitchell and Gavin recap Mitch’s Tasmanian honeymoon, unpack a sudden surge in leads, build out management reporting and Slack notifications, and wrestle with how SixSides can compete with much larger event platforms without hiding what makes the product special. Chapters (00:00) - Intro and audio note (01:18) - Life after the wedding and Mitch’s honeymoon (14:10) - So many leads...

In this episode, Mitchell returns from his wedding and honeymoon break to find Gavin, the team, and the SixSides sales machine starting to build real momentum, with new leads coming in, LinkedIn and cold email taking shape, a potential SixSides community on the table, and an unexpected trademark issue in Singapore forcing the founders to get serious about protecting the brand. Chapters (00:00) - I...

In this episode, Gavin is joined by his wife Mel to unpack how they met, how they process risk differently, what it is like watching SixSides grow from the sidelines, and why trust, communication, and the occasional hard conversation matter when you are building a bootstrapped SaaS around family life. Chapters (00:00) - Mel’s first podcast begins (02:10) - How Gavin and Mel met (07:40) - Same valu...

In this episode, Mitchell and Gavin unpack the first full week with new developers on the SixSides team, the sudden jump in productivity and stress, the push to document processes properly, fresh leads coming through the door, and how they are preparing the business for Mitch’s wedding leave. Links Mobbin - https://mobbin.com/ ui.sh - https://ui.sh/ Chapters (00:00) - Intro, wedding nerves, and Si...

In this episode, Mitchell and Gavin reflect on the first week with their expanded team, unpack what it means to build a thoughtful multicultural company, and talk through onboarding pains, revenue planning, AI’s impact on software development, and the next phase of SixSides. Chapters (00:00) - Intro and wedding countdown (07:33) - Our dev team started (10:12) - First weekly team meeting (11:31) -...

In this episode, Mitchell and Gavin finally unveil Project Rendezvous as the World Police and Fire Games 2027, share how the deal came together, welcome their first two developers to SixSides, and talk through the hiring sprint, website plans, LinkedIn content push, and why the next 12 months could change everything. Links World Police and Fire Games 2027 - https://wpfg2027.com/ Chapters (00:00) -...

In this episode, Mitchell and Gavin share why they moved fast to hire their first two team members, unpack the near-finished Project Rendezvous deal that made it possible, and talk through onboarding, process documentation, DealBuddi plans, and the next wave of product work inside SixSides. Chapters (00:00) - Intro (01:06) - We hired our first two team members (03:38) - Project Rendezvous and the...

In this episode, Mitchell and Gavin unpack a tense enterprise procurement process, share where hiring is up to across lead gen and development, and talk through the product, positioning, and SaaS agreement changes that are making SixSides feel more scalable. Chapters (00:00) - Intro (01:31) - Project Rendezvous and enterprise procurement delays (03:51) - Fitness updates and wedding countdown (07:2...