Our B2B SaaS Journey

In this episode, Mitchell and Gavin deal with possums, fitness resets, a brutal sales call, one of their worst days building SixSides so far, and the product push to get the World Police and Fire Games app ready for testing in just four weeks. Links Problem-Led Growth for B2B GTM on Skool Chapters (00:00) - Explicit warning from Editor Mitch (00:31) - Possums, alarms, and nude home defence (05:20)...

In this episode, Mitchell and Gavin talk through the final stretch before World Police and Fire Games testing, the Postgres and S3 work behind SixSides’ offline sync plans, an app store trademark dispute, and Gavin’s rapidly evolving community-led marketing campaign that might now include a new YouTube strategy. Chapters (00:00) - Intro and bird complaints (02:27) - Pool losses, Socceroos, and pub...

In this episode, Mitchell and Gavin unpack the chaos of multitasking across SixSides, DealBuddi, sales, marketing, product, fitness, and life, while working through a new content strategy, a path to $1.5m, a painful sales lesson, a near-miss in the Startup World Cup, and a major technical move from MySQL to Postgres for offline event app support. Links Gavin's Brisbane to Gold Coast Fundraiser Ope...

In this episode, Mitchell and Gavin deal with their first proper hater, reset their routines after a messy few weeks, unpack a six month marketing project for SixSides, and get into a surprisingly tense debate about whether AI is helping us work smarter or quietly making us lazier. Links Community Builders Network on Skool Chapters (00:00) - Intro x2 (01:33) - Meeting the first hater (03:56) - New...

In this episode, Mitchell and Gavin rethink how they are selling SixSides, map out what it could take to grow towards $1.5m ARR, unpack the pressure of supporting the World Police Games, and talk through burnout, admin days, AI-assisted onboarding, multilingual apps, LinkedIn experiments, and whether video should become a bigger part of their marketing. Links Laracon AU Chapters (00:00) - Intro, s...

In this episode, Mitchell and Gavin unpack a much better workflow for managing the SixSides development team in Linear, clarify their event-led positioning and pricing strategy, share early wins from voting at recent events, and discuss app onboarding, nested communities, AIME 2027 and a simpler approach to theme customisation. Links FeedSpot - B2B SaaS podcasts Linear Clarityflow Builder Methods...

In this episode, Mitchell and Gavin get ready for the Marinas event, unpack a very busy week of sales meetings, rethink their LinkedIn strategy, and work through the product, marketing, and sales roadmap leading into the World Police and Fire Games launch window in August. Links Mobbin UI.sh The 4 Levels of SaaS Landing Page UI Design Chapters (00:00) - Intro (01:05) - Fitness, accountability, and...

In this episode, Mitchell and Gavin recap Mitch’s Tasmanian honeymoon, unpack a sudden surge in leads, build out management reporting and Slack notifications, and wrestle with how SixSides can compete with much larger event platforms without hiding what makes the product special. Chapters (00:00) - Intro and audio note (01:18) - Life after the wedding and Mitch’s honeymoon (14:10) - So many leads...

In this episode, Mitchell returns from his wedding and honeymoon break to find Gavin, the team, and the SixSides sales machine starting to build real momentum, with new leads coming in, LinkedIn and cold email taking shape, a potential SixSides community on the table, and an unexpected trademark issue in Singapore forcing the founders to get serious about protecting the brand. Chapters (00:00) - I...

In this episode, Gavin is joined by his wife Mel to unpack how they met, how they process risk differently, what it is like watching SixSides grow from the sidelines, and why trust, communication, and the occasional hard conversation matter when you are building a bootstrapped SaaS around family life. Chapters (00:00) - Mel’s first podcast begins (02:10) - How Gavin and Mel met (07:40) - Same valu...

In this episode, Mitchell and Gavin unpack the first full week with new developers on the SixSides team, the sudden jump in productivity and stress, the push to document processes properly, fresh leads coming through the door, and how they are preparing the business for Mitch’s wedding leave. Links Mobbin - https://mobbin.com/ ui.sh - https://ui.sh/ Chapters (00:00) - Intro, wedding nerves, and Si...

In this episode, Mitchell and Gavin reflect on the first week with their expanded team, unpack what it means to build a thoughtful multicultural company, and talk through onboarding pains, revenue planning, AI’s impact on software development, and the next phase of SixSides. Chapters (00:00) - Intro and wedding countdown (07:33) - Our dev team started (10:12) - First weekly team meeting (11:31) -...

In this episode, Mitchell and Gavin finally unveil Project Rendezvous as the World Police and Fire Games 2027, share how the deal came together, welcome their first two developers to SixSides, and talk through the hiring sprint, website plans, LinkedIn content push, and why the next 12 months could change everything. Links World Police and Fire Games 2027 - https://wpfg2027.com/ Chapters (00:00) -...

In this episode, Mitchell and Gavin share why they moved fast to hire their first two team members, unpack the near-finished Project Rendezvous deal that made it possible, and talk through onboarding, process documentation, DealBuddi plans, and the next wave of product work inside SixSides. Chapters (00:00) - Intro (01:06) - We hired our first two team members (03:38) - Project Rendezvous and the...

In this episode, Mitchell and Gavin unpack a tense enterprise procurement process, share where hiring is up to across lead gen and development, and talk through the product, positioning, and SaaS agreement changes that are making SixSides feel more scalable. Chapters (00:00) - Intro (01:31) - Project Rendezvous and enterprise procurement delays (03:51) - Fitness updates and wedding countdown (07:2...

In this episode, Mitchell and Gavin unpack a huge turning point for SixSides as they start hiring, celebrate Project Rendezvous moving into contracts, and talk through how DealBuddi, team structure, and long-term planning are all evolving at once. Links DealBuddi - https://dealbuddi.com ChatGPT Atlas - https://chatgpt.com/atlas/ Superwhisper - https://superwhisper.com Aaron Francis on YouTube - Ar...

In this episode, Mitchell and Gavin unpack a huge week of live events, reflect on the first real signs of SaaS leverage inside SixSides, talk through plans to hire their first extra team members, and share why Project Rendezvous could become a major turning point for the business. Chapters (00:00) - Intro (01:25) - CCF Women in Civil and a big week of events (03:31) - We’re not engaging with atten...

In this episode, Mitchell and Gavin celebrate their fastest client win yet, prepare for five events in seven days, share updates to the SixSides app and dashboard, and unpack the growing pressure of building a bootstrapped SaaS when the momentum finally starts to kick in. Chapters (00:00) - Intro (00:19) - Fitness update and hitting new milestones (03:42) - Fastest client win yet (06:46) - Five ev...

In this episode, Mitchell and Gavin celebrate one year of podcasting, lock in their biggest client commitment yet with four more events booked through to EOFY, and unpack what’s next across dashboards, lead gen follow-ups, Linear vs Slack, and a big push towards a better AI workflow inside SixSides. Chapters (00:00) - Intro and one year anniversary (02:40) - Biggest deal yet - four more events boo...

In this episode, we go mostly technical - Mitchell migrates the SixSides dashboard from Vue to React, moves the database to PlanetScale, and outlines the plan for proper preview environments that go from Linear to Cursor to live. Along the way there’s a fitness check-in, a disrupted Canberra trip, Project Hammer running without us on-site, and a new plan for an event manager success playbook. Link...

In this episode, Mitchell and Gavin debrief their first big AIME conference trip - from Mitch’s truly unhinged packing list to what they learned meeting organisers face-to-face, how they plan to follow up leads, and why the new SixSides dashboard and AI workflows suddenly became the star of the booth. Chapters (00:00) - Intro (02:05) - What did Mitch pack? (06:34) - Relocating to Melbourne - podca...

In this episode, Mitchell and Gavin record in person from a Melbourne hotel room ahead of AIM, share what it cost to exhibit and what they’re actually trying to achieve, and unpack big momentum updates across Project Rendezvous, CCF, and a major push to get SixSides dashboards ready for live demos. Links atlas.dev Chapters (00:00) - Audio note - recording in person with two mics (00:28) - Live fro...

In this episode, we unpack why we’ve chosen to be so transparent on the podcast - the upside for listeners, the potential risks with customers and competitors, and where we draw the line on sharing sensitive details. We also share a stack of updates as AIME approaches, including meeting bookings, a new client trial, analytics learnings from Heroly, multi-agent AI workflows, and a big strategic pla...

In this episode, we debrief a not-quite-right funding program (and a rejection that honestly saved us time), share encouraging momentum on Project Rendezvous, and get into full pre-conference mode for AIME in Melbourne - flights, accommodation, banner logistics, meeting bookings, and the lead capture tool build. Chapters (00:00) - Intro - wedding prep and what’s on this week (07:01) - Funding chat...

In this episode, Mitch and Gavin ease back into the year with a big life update (Mitch’s tea ceremony), some very real fitness chat, and then get into the spicy question they keep circling - should SixSides consider funding to accelerate growth? Chapters (00:00) - Intro and personal stuff (17:30) - Back to business - AIM prep (18:29) - Booth logistics - table hire costs and keeping it simple (19:0...