It's PRsonal by Ingy Yousri Ismail

What makes a brand truly authentic? Is it the story it tells, the visual identity it presents, or the core values it consistently stands for? In this episode of It’s PRsonal, Ingy Yousri Ismail sits down with the founders of The Mob Collective for a deep dive into brand identity, authenticity, and the power of curation in shaping meaningful consumer experiences. Together, they explore how taste, p...

A lot of people think building a business starts with having the perfect idea. But in reality, the most successful businesses often start with something much simpler: paying attention, solving real problems, and staying open to learn as you go. In this episode of It’s PRsonal, we sit down with entrepreneur, content creator, and founder Farida Bayoumi for an honest conversation about building busin...

A lot of people think that when life takes an unexpected turn, the goal is just to survive it and get back to who you were. But the real journey isn't about bouncing back—it's about allowing those moments to completely transform you into a stronger version of yourself. In this episode of It’s PRsonal, I sit down with content creator and motivational speaker Rania Hammad for a deeply honest convers...

In this episode of It’s PRsonal, hosted by Ingy Yousri Ismail, PR Consultant and Founder of Flare PR, the conversation goes beyond branding and marketing into the emotions, experiences, and human connections that make people truly connect with a brand. Featuring Amir Fayo, the brand architect known for creating concepts, spaces, and experiences that people don’t just see, but genuinely feel. The c...

Carina didn’t start as just a product, it started from a real, everyday need. In this episode, Halla Al Kassm and Samiha Asfour share how that insight evolved into a brand built with intention, from deeply understanding women’s needs in the market to shaping a clear positioning in the home products and women’s wear industries. The journey wasn’t straightforward. It came with constant decisions, pr...

In Episode 2 of It’s PRsonal, hosted by Ingy Yousri Ismail, PR Consultant and Founder of Flare PR, the conversation dives into the real thinking behind building influence, platforms, and cultural impact. This episode features Shady Sherif, a founder, developer, and creative force behind several influential brands and platforms, including Campus Magazine, G Mag, مجلة إحنا, Egypt Treasures, The Gloc...

What does it really take to turn a passion into a brand people trust? In Episode 1 of It’s PRsonal, hosted by Ingy Yousri Ismail, PR Consultant and Founder of Flare PR, three founders open up about the journeys behind their brands from the early ideas to the public image we see today. Hana Ghoneim of LOCKEN shares how inclusivity and clean formulas shaped a haircare brand for all hair types. Nayra...

It’s PRsonal is where marketing, PR, entrepreneurship, and real life meet. Sharing Personal perspectives from professionals on the PR world, stories behind brands, and the people who build them. From building identity and reputation, to navigating ambition, growth, and personal turning points, the show explores what really shapes success. Each episode explores strategy, tactics with the real decis...