Iowa State University Extension and Outreach
Iowa Beef Collective
The Iowa Beef Collective is produced by the Iowa Beef Center and Iowa State University Extension and Outreach. Guests include industry icons from across the country as well as businesses, technology and current research. It’s an unlimited slate of topics from breeding and genetics, marketing and management, balancing the challenges of raising kids within the industry, livestock judging history at Iowa State and much more.
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Iowa State University Extension and Outreach
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Cel mai nou episod
13 oct. 2026
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Episoade
Drawing Youth to Agriculture: What FFA Programs CAN Be 13.10.2026 24:47
The Muscatine Ag Learning Center is the blueprint for what FFA Programs can do for ALL youth, not just those that grew up on a farm. ~80% of the members take careers in agriculture; almost 0% grew up in the industry. Learn how they built it, what they did, what they do now, and most importantly, why it matters. --------------------------------------------------- Thank you to our sponsor, Stockgu...
The FFA Excused Absence 29.09.2026 17:46
Confident, well-spoken, driven young people that can carry the message for agriculture don't grow on trees! Rylee Short is a great example of what FFA programs and contests do to shape high schoolers into productive adults She lobbied to help pass recent legislation allowing FFA events to be counted as excused absences. --------------------------------------------------- Thank you to our spo...
Mental Health: The Weight of the Family Farm 15.09.2026 39:15
Without a doubt, the most important episode we've ever posted. Mental health in agriculture, we know it's an issue. We don't talk about it enough. Andy shares his mental health journey, and it's one we all should hear. --------------------------------------------------- Thank you to our sponsor, Stockguard. Visit them at https://stockguard.io ------------------------------------...
Building a beef cattle genomics program 01.09.2026 22:50
This episode, brought to you by our friends at 701X, details where genomics has been, but more importantly, where it’s going and where it can go in the very near future. The University of Tennessee is leading the way in collecting novel, useful information from commercial herds, then building tools that feed back into genetic evaluations at the seedstock level. Exciting stuff. --------------------...
The USDA Yield Grade Do-Over 18.08.2026 36:58
The packing industry has actually known for a long time that the USDA Yield Grade equation isn’t very good. Dr. Dale Woerner, Texas Tech University, and I discuss the history of yield grade, and how recent advancements in machine learning or Artificial Intelligence have allowed meat scientists to take a new look at red meat yield. This could change the way we select, market, and ultimately get pai...
Animal Enterprise & Innovation (AEI), the newest major at Iowa State 04.08.2026 24:30
I sat down with Jason Ross, ISU Animal Science Department Chair, to talk about the newest major in the College of Ag: Animal Enterprise & Innovation. Learn about how and why it was created, the versatility it offers prospective students, and the industries craving the first graduates! --------------------------------------------------- Thank you to our sponsor, Stockguard. Visit them at http...
Wearables: The hired hand that shows up 24-7, no housing, no truck 21.07.2026 35:20
Find out how an engineer with no livestock background learned what was important information for ranchers, then figured out how to get that information to your smart phone, using only a solar-powered ear tag. --------------------------------------------------- Thank you to our sponsor, Stockguard. Visit them at https://stockguard.io --------------------------------------------------- Connect w...
Rubia Gallega Cattle – the Newest Breed to the US 07.07.2026 18:21
Rubia Gallega are certainly not a new breed, but they are the newest breed to enter the US. Rob Wonderlich is one of the first to implement these genetics in Iowa; we talk about how he did it and what's next for his operation and the breed itself. If you question the demand for this product, there was a group of folks from California that flew to Ottumwa, Iowa in January just to meet Rob, view...
Large Animal Veterinarian Shortage and Challenges 23.06.2026 18:29
The large animal vet shortage is no secret. This episode goes straight to the source, a young vet venturing out on his own. Austin Ashbacher talks about his career, the challenges he faces, and the leap of faith he took to live out his dream. Ashbacher Veterinary Services - https://www.facebook.com/p/Ashbacher-Veterinary-Services-61568281470162/ ---------------------------------------------------...
The Antagonism of Genetic Selection 09.06.2026 18:01
For over 50 years, the beef industry has been in chase mode, and we're 'largely' pretty good at pursuing a goal. Dr. Spangler and host Patrick Wall discuss how to dial it back a bit, change focus to profit rather than revenue, and the columns on paper most effective at getting you there. Dr Matt Spangler - https://animalscience.unl.edu/person/matt-spangler/ ----------------------------...
Marketing 101: The Ol’ Star Lake Days 26.05.2026 41:36
The road map of Montie Soules' career is a graduate-level seedstock marketing course summarized in about 40 minutes. He not only talks about how he found success, but even how he would do it differently if he was starting today. Apologies for the technical glitches in this episode; technology is great...when it works. American Shorthorn Association - https://shorthorn.org ---------------------...
New World Screwworm and Asian Longhorned Tick 12.05.2026 24:21
Cows are on grass in much of Iowa; it's time to implement both fly and tick control measures. Dr. Matt Brewer , veterinary pathologist at Iowa State University, explains the history, discovery, and science behind both Asian Longhorned Tick (ALHT) and New World Screwworm. More importantly, we discuss prevention and treatment methods to ensure neither ever enters your fences. -------------------...
Greater Omaha Packing: Focus on Quality 28.04.2026 30:23
Mike Drury leads the charge as president of Greater Omaha Packing Co., a regional mid-sized packer that processes a lot of Iowa cattle. We parse out the challenges packers currently face in the marketplace (supply, labor, tariffs, demand, and fabrication of large carcasses). Considerable time is spent on branded programs, and believe it or not, we end with where the product starts: genetic selecti...
Grass time: Manage better this year 14.04.2026 23:34
Shelby Gruss, Iowa State University Extension Forage Specialist, gives a complete checklist for better managing grass and hay given the current price environment. Listen in as we talk turn-out, fertilizer, weed control, rotation, and hay making decisions. Shelby also discuss her research on grazeable alfalfa and new forage mixes. Shelby Gruss - https://crops.extension.iastate.edu/people/shelby-gru...
Cassie Fish: The Cow Herd's Crystal Ball 31.03.2026 25:08
Cassie Fish started her career trading on the floor of the CME, then risk management for Tyson Fresh Meats, and now a consultant for multiple players in the industry. We talk markets, but more importantly, the outside influences – politics, Mexican border, packer closures, etc. – that could bolster or bottom them out. Cassie Fish - http://www.cassandrafish.com The Beef - https://www.thebeefread.co...
"I Don't Let Them Set the Market" - Bill Goehring and the Keosauqua Sales Co. 24.03.2026 19:42
A masterclass in how to ensure your check from the auction barn is everything you hoped it would be. We talk sale barn history, hide color, head count, heifer retention, heterosis, Herefords and more. Keosauqua Sales Co - http://www.keosauquasaleco.com --------------------------------------------------- Connect with us: @iowabeefcenter https://facebook.com/IowaBeefCenter https://instagram.com/io...
Stockguard: Cover Your Investment, Own the Upside 17.03.2026 20:57
If the acronyms LRP and LGM scare you just enough to sit on the sidelines, this episode is for you. Tony Latcham and host Patrick Wall dig in to the details of both programs, what they do, what they don’t do, and how to implement them regardless of the scope of your operation. Stockguard - https://stockguard.io --------------------------------------------------- Connect with us: @iowabeefcenter...
More than corn: Iowa Corn Growers Association supporting the beef industry 10.03.2026 21:30
Two episodes in one. The cooperation of commodity groups to help the ag community often gets overlooked and undersold. Learn how the Iowa Corn Growers Association supports beef production from a number of different angles. Wildlife management, CRP, meat exports, fence law, the list goes on; listen in as a committee member and an ICGA staff member explain their roles in supporting beef production....
A career in the trenches: Feedlot, quality control, risk management, broker, manager, breed CEO 03.03.2026 14:17
Mark Anderson is the CEO of the North American Limousin Foundation, but his path to breed association leadership is a revers path to many. His young career in meat packing, feedlot management, brokering feeders, and risk management offers a unique perspective to how the industry makes genetics “work” in other segments of the beef supply chain. North American Limousin Foundation - https://nalf.org...
Genetic Defects: A Bull Good Enough to Use Twice 24.02.2026 18:18
The beef industry has done a tremendous job of advancing the science of genomics and DNA testing in the last decade. Maybe we’ve fallen a bit short on explaining to everyone in the industry what they should do if they encounter an odd phenotype on their own farm. Dr. Jessica Peterson, University of Nebraska-Lincoln, offers a detailed tutorial on exactly what producers should do, and what happens i...
Solving the Farm Labor Crisis with an Ear Tag 17.02.2026 18:46
Beef prices are good. Expansion should be happening. Unfortunately, many producers are simply maxed out on what they can get done in a day. The 701X platform is a fence checker, heat checker, health checker, calving notifier, and an office secretary all at the same time. Chip Kemp describes the breadth of services offered by an ear tag…and we’re just getting started! Resources: 701X - https://www....
Genetic Technology: More Than Bull Sale Catalog Info 10.02.2026 12:11
The industry has geeked out on genetics and genomics for seedstock operations for some time now…particularly on bulls. Lane Geiss joins us to talk about the ‘forgotten many’ in the selection process: commercial females. Zoetis addressed this void through a product called “Inherit.” Resources: Zoetis Inherit - https://beefgenetics.com/products/inherit-select/ ---------------------------------------...
How Chester White Hogs Built a Beef Genetics Empire 03.02.2026 16:17
Entrepreneurship in the livestock sector is alive and well! Listen in as Marty Ropp describes how he used production experience, forethought, industry connections, and group effort to start and build Allied Genetics Resources. An entrepreneur is never truly satisfied; Marty’s horizon is tackling the labor shortage in agriculture. Resources: Allied Genetic Resources - https://alliedgeneticresources...
Brian McCulloh and Woodhill Farms: Junior Activities to Genetics Junkie 27.01.2026 31:50
Young producers should pull up the Notes app in their phone before they press play! Brian lays a roadmap for success in the seedstock business. He's an absolute sponge for technology and innovation, yet kept a very practical approach to genetic selection and animal breeding. Resources: Woodhill Farms - https://www.facebook.com/woodhillfarms/ ---------------------------------------------------...
Beef is Not Too Expensive 20.01.2026 32:03
Mike Anderson leads the Iowa Beef Industry Council, the segment that promotes beef consumption to consumers across the globe. We discuss the recent news cycles mentioning beef, as well as the current price of beef relative to other calorie sources. Tune in to learn about a unique cut of beef you might have never tried before…and should. Resources: Iowa Beef Industry Countil - https://www.iabeef.or...
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