John Espirian
Informed: the podcast for LinkedIn® users
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best prac...
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John Espirian
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19 sept. 2026
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Episoade
LinkedIn Advertising Revisited 10.09.2016 39:40
Welcome to episode 128, this week I want to revisit the subject of advertising. Firstly some interesting stuff I saw this week; A company called We are Flint interviewed just over 2000 UK adults to determine the level of social media usage. The results for LinkedIn make interesting reading; LinkedIn Advertising This still seems to be a thorny issue for LinkedIn with another set of less than inspir...
LinkedIn And Millennials 03.09.2016 41:42
Welcome to episode 127, I hope you all had a fantastic week. In this episode I attempt to get my head around the millennial problem - i.e. Why don’t Millennials use LinkedIn? Firstly though a few things I found interesting this week; New content search on the LinkedIn app LinkedIn Profinder expands to the whole of the US New iOS 10 launch this month will include deeper SIRI integration into Linked...
Sales Navigator Revisited 27.08.2016 43:40
Welcome to episode 126, this week was a special week for me as I had the opportunity to attend a two day InStruct course at LinkedIn’s office in London. In this episode I want to address two topics; The experience of spending time with LinkedIn An update on Sales Navigator InStruct is a training programme designed to assist those responsible for implementing and managing the adoption of Sales Navi...
125. Hashtags are back…..sort of! 20.08.2016 36:05
Welcome to episode 125, I’m back from an amazing holiday in Italy and the English Cotswolds so plenty to catch up on this week…… Whilst away my Linkedin messages built up and it occurred to me that LinkedIn could really do with an ‘out of office’ auto reply feature similar to that which you get with emails. LinkedIn is unique in that being work related, people are less likely to login whilst...
124. AFQ Special 06.08.2016 32:43
Welcome to episode 124, this week I’m relaxing in Italy on vacation so I thought I would pre-record this episode of questions that I have been asked recently. Below are the 5 questions I covered in this episode, you will need to listen to the audio for the answers. Question 1 I recently decided to get rid of some dead wood connections, people that I'll never speak to that I either don't remember c...
123. Microsoft Want Our Data! 30.07.2016 45:05
LinkedIn are in the process of rolling out a new feature that automatically makes you a follower of someone when you invite them to connect. If that member subsequently rejects your invitation by selecting ‘ignore’ then you will cease to be a follower. Also Interview with Jeff Weiner where he refers to some skills endorsements having a greater value than others. New profile views limit warning. Do...
122. The Power of Empathy 23.07.2016 44:45
Welcome to episode 122, the weather has been amazing this week so I thought I would venture out and record the show in one of my favourite spots in Delamere forest…I think the BBC call these things an ‘outside broadcast (OB)’! I tend do this once or twice a year as I’m really unproductive when I try to stick behind my desk in hot weather! Using LinkedIn with Empathy Some people are naturally empat...
121. I Finally Filled My Circle Of Strength! 16.07.2016 40:56
Welcome to episode 121, we are back after a break last week which was due to work commitments requiring me to be out of the office every day in Ireland. Interesting stuff I saw this week Google, LinkedIn strike stunning 'grand bargain' for property swap in Mountain View, Sunnyvale LinkedIn Top Attractors - UK list It would appear that the 3 most subscribed Pulse channels are now all Chinese langua...
120. Things come in 3s 02.07.2016 39:50
Interesting things I saw this week Following on from the news that LinkedIn are now in forcing the 30,000 connections limit it has now been announced that all connection above the limit will be converted to followers This interesting thing is that for the first time LinkedIn have admitted that large networks cause them problems. Microsoft takeover. I was at a TEDx Event over the weekend and one of...
119. Working with Ali 25.06.2016 33:31
Working with Ali Ali is short for Algorithm, in this case LinkedIn’s algorithm. Whether we like it or not LinkedIn is constantly collating data about us. Which groups we join and which conversations we get involved in, what skills we have and how often they are endorsed (and by whom), which companies we follow, who we connect with and how much we interact with them. Ali also measures which status...
118. The Microsoft Acquisition 18.06.2016 38:35
The Microsoft Acquisition Welcome to episode 118 of the LinkedInformed podcast at the end of a truly historic week for LinkedIn. As you would expect I am going to concentrate all of this episode on evaluating Microsoft's acquisition of LinkedIn. Advantages for Microsoft Entry into the social media space. An area they have neglected to get involved with previously which was beginning to look...
117. LinkedIn’s To-Do List Is Overwhelming 11.06.2016 38:46
LinkedIn : Too many to-do’s to do Very interesting document outlining why LinkedIn are a bad investment from an Equity Research firm. Here are their main 5 reasons; (1) Lack of key functionality in its flagship Voyager app. (2) Relevance of proposed job openings or “Sponsored Updates” hasn’t improved. (3) A slow ramp to get the right content on lynda.com to make it more attractive to Enterpri...
116. Cold Calling Isn’t Dead….But It Should Be! 04.06.2016 40:35
Hey! We have a new website! The url is still the same www.linkedinformed.com. Let me know what you think. It's Linkedinformed Episode 116. News Changes to LinkedIn How big should your network be? You Want More Business? So Get on the Phone! Interesting Stuff I saw this week How LinkedIn Is Able to Consistently Increase Pricing...
115. Don't be a LinkedIn Dummy! 28.05.2016 46:55
Welcome to this weeks episode where we continue the discussion with Rosie O'Hara we started in in episode 110 regarding 'Words that change minds'. In this show we talk about; How to reply to accepted invitations What sort of message to send to someone who has viewed your profile The dangers of commenting without taking time out to calm down! The recent 'Gracegate' issue where a senior banking exec...
114. Could Your LinkedIn Login Be Up For Sale? 21.05.2016 37:19
Would you like to buy someone’s login details for LinkedIn? How do you feel about someone else's buying your login details for LinkedIn? This week’s 114 episode we talk about security. LinkedIn Security Millions of hacked LinkedIn IDs advertised 'for sale’ LinkedIn’s statement about the issue Test your email address here I would really appreciate it if you took a few secs to vote for the podcast b...
113. The Danger of Legal Precedent. 14.05.2016 43:24
How would you feel if when you joined a company they asked you to changed the name of your LinkedIn profile from your name to the company name and when you left that company, you are then required to close that account down? This week I talk with Greg Cooper about an article from a top law firm that suggests the above as best practice! Mentioned in this episode: This show was created by the...
112. LinkedIn Steady the Ship after solid Q1 Performance 07.05.2016 41:06
Welcome to episode 112. Investors are now speaking more positively about LinkedIn Shares after a solid performance in Q1 2016 . For this episode I’m going to dig deeper into those results and find out what else we can learn about where LinkedIn are heading. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.
111. The Mobile Dilemma 30.04.2016 41:11
Welcome to episode 111, more of the mobile dilemma later but I want to start with an ongoing issue that everyone seems to be talking about; It’s NOT Facebook! LinkedIn is clearly different to Facebook in that it is a business & professional network but it’s not different in that it is a network of people and it’s social! Rather than complain about inappropriate posts wouldn’t it...
110. Words That Change Minds 23.04.2016 41:32
Welcome to a new episode. This week I thought it was time for a change in format and it's been quite a while since I did an interview so please let me introduce Rosie O'Hara . Rosie talks about her experience of how the words we use (specifically on LinkedIn) can have a significant effect on how others react to us when we send invitations to connect and other LinkedIn messages. Edited 9 November 2...
109. "Mangers Beleive in Categories!" 16.04.2016 34:06
Welcome to a new episode of the LinkedInformed podcast. I seem to have had a frustrating week with LinkedIn - glitches and weird mystery settings have somewhat go in the way of productivity! LinkedIn Typo’s I was working with a client this week and spotted several spelling mistakes in their LinkedIn profile. This person is highly intelligent and definitely knows how to spell, The pro...
108. It’s not about the numbers folks 09.04.2016 34:16
Welcome to a new episode of the LinkedInformed podcast. I have had an exciting and rewarding week with the successful launch of mine you social selling and business development e-learning programme. The 5C Business Development System is now for sale! ….and for a limited time it’s discounted by a massive 63%! I’m really proud of this course, I was looking at some of the earlier lessons and I actual...
107. Social Selling and the power of Content 02.04.2016 35:28
It’s been a very quiet week for LinkedIn, no news to report whatsoever, the bickering about Facebook type posts and inappropriate content continues of course but to be honest, I’m really bored of that now! LinkedIn have been sending out a survey which suggests that they might be considering having adverts in groups, not display ad’s but in the stream of ‘conversations’ - please no! We finally have...
106. Share price drops 26.03.2016 35:11
Another LinkedIn week goes by and not much changes….the share price keeps dropping and I see numerous articles about the drop in standards and unprofessionalism of LinkedIn!……Tough times for Mr Weiner and his gang! As I have somewhat neglected your questions in recent episodes I thought I would focus on the AFQ section this week…..first a few interesting articles I read this week: This Is Why Shar...
105. LinkedIn’s to do list 19.03.2016 43:24
Hello and welcome to episode 105. It's great to finally be seeing signs that winter is behind us, I love the spring it's probably my favourite time of the year! There have been quite a lot of interesting articles about LinkedIn this week so the news segment is somewhat longer than normal. The articles I cover are: The LinkedIn faith debate Bikinigate and the profile of Candice Galek Virgin flights...
104. Who’s following you? 12.03.2016 32:39
Well what a week I have had! Lots of interesting sessions with a variety of types of businesses this week. I’m so grateful to the driver from Uber who saved my skin! The main subject I want to talk about this week is ‘Followers’ but first a few quick bits of news; Now you see it, now you don’t…..and now you do again! This week many people reported losing the relationship tab for Link...
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