IMCA - Insurance Marketing and Communications Association

IMCA peer2peer

Welcome to IMCA peer2peer, a podcast series brought to you by the Insurance Marketing and Communications Association (IMCA). In this series, we explore the intersection of technology, brand, social media, and other marketing-focused topics in the insurance industry. Each episode features in-depth conversations with industry professionals who share their insights, experiences, and expertise. Listeners will hear firsthand accounts of how companies are successfully leveraging technology to drive growth and increase customer engagement. They'll learn about the importance of brand building and how...

Vizitează neapărat site-ul podcastului și susține-i creatorul: www.imcanet.com

Autor

IMCA - Insurance Marketing and Communications Association

Categorie

Business

Site-ul podcastului

www.imcanet.com

Cel mai nou episod

15 sept. 2026

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Episoade

Concert, Not Cacophony: Pulling All The Pieces of Marketing Together w/ Melanie Marsh 19.03.2024

Mel Marsh, Senior Director of Marketing at Guided Solutions , a Baldwin Risk Partners company, joins Jim Flynn and Natasha Suber to talk about driving efficiency in marketing and showing the impact of marketing on revenue to leadership. Interested in learning more about marketing excellence? Listen to this episode of the IMCA peer2peer podcast.

Empowering and Recognizing Women in Insurance w/ Megan Bell 05.03.2024

Megan Bell, SVP of Marketing at Falvey Insurance Group , joins Jim Flynn and Natasha Suber to discuss women in insurance - their challenges, their contributions, and their continued ascension in the industry. Interested in learning more about women in insurance? Listen to this episode of the IMCA peer2peer podcast.

Intro to Insurance for Marketers w/ Mitch Dunford and Beth Benhart 06.02.2024

Mitch Dunford, CMO, and Beth Benhart, Senior Director for Instructional Design, for the National Alliance for Insurance Education joins Jim Flynn and Natasha Suber to discuss their Intro to Insurance for Marketers course. Interested in a deep dive into insurance marketing? Listen to this episode of the IMCA peer2peer podcast.

Elevating Your Content Strategy w/ Jeff Fenigstein 23.01.2024

Jeff Fenigstein, VP of Marketing at Woodruff Sawyer , joins Jim Flynn and Natasha Suber to discuss the intricacies and impact of content strategy in insurance marketing. Create better, more compelling content this year Listen to this episode of IMCA peer2peer.

Strategic Growth Through Insurance Marketing w/ Jeff Kroeger 09.01.2024

Jeff Kroeger, President at Insureon , joins Jim Flynn and Natasha Suber to talk strategies for consistent growth in insurance. Ready to take your organization to the next level? Listen to this episode of IMCA peer2peer.

The Keys to Building a Great Brand w/ Free Partners 12.12.2023

Lorraine Jeckells, Guy Cornet, and Greg Phitidis join Jim Flynn and Natasha Suber to break down what makes a brand memorable and effective. Interested in a deep dive into building stand out brands? Listen to this episode of IMCA peer2peer.

Becoming a Trusted Advisor w/ Felicia Stanczak 28.11.2023

Felicia Stanczak, SVP of Marketing for Gallagher Global Brokerage , joins Jim Flynn and Natasha Suber to talk about the role of the trusted advisor and how you can become one in your organization. Ready to level up and provide more value? Listen to this episode of IMCA peer2peer.

Elevating Your Brand and Culture w/ Caryn Best 14.11.2023

Caryn Best, from IAT Insurance Group , joins Jim Flynn and Natasha Suber to talk about rebranding, company culture, and how to elevate your organization inside and out over time. Ready to evolve your company culture and spur growth? Listen to this episode of IMCA peer2peer.

Storytelling Deep Dive w/ Peter Woolfolk 17.10.2023

Peter Woolfolk, host of the Public Relations Review podcast , joins Jim Flynn and Natasha Suber to talk public relations and effective storytelling. Interested in telling your organization's story in a more compelling way? Listen to this episode of IMCA peer2peer.

Unlocking Employalty w/ Joe Mull 03.10.2023

Joe Mull, author of " Employalty ," joins Jim Flynn and Natasha Suber to talk about retaining top talent in a new age of work. Interested in creating better jobs that attract better talent? Listen to this episode of IMCA peer2peer.

Building Business with the Growing Class w/ Greg Johnson and Bob Stillman 19.09.2023

Greg Johnson and Bob Stillman, from Orbital Socket ,  join Jim & Natasha to talk about building your business with the "Growing Class" and how to market to minority & diverse audiences with intention.

Fearlessly Pursuing Social Impact w/ Sean Greenwood 05.09.2023

Sean Greenwood, the Grand Poobah of PR at Ben & Jerry's , joins Jim Flynn and Natasha Suber to talk about corporate values and how to make a social impact as a brand. Interested in putting the weight of your organization behind social change? Listen to this episode of IMCA peer2peer.

Navigating the Insurance Trade Media w/ Peter van Aartrijk 22.08.2023

Peter van Aartrijk, from Aartrijk , joins Jim Flynn and Natasha Suber to discuss public relations in the insurance industry. On the heels of his engaging panel at the IMCA Ignite conference in Nashville, Peter expands upon this critical topic in the insurance space.

Building A Successful Marcom Team w/ Dave Gordon 08.08.2023

Dave Gordon from Gallagher Bassett joins Jim Flynn and Natasha Suber to talk about building a successful marketing and communications team in insurance and why authenticity is key to success. Interested in building a better culture in your insurance organization? Listen to this episode of IMCA peer2peer.

Tips for managing work-life balance w/ Anna Hargis 25.07.2023

Anna Hargis, Director of Advertising at Shelter Insurance , shares the best methods for finding work-life balance as a marketer in the Insurance industry.

Content Creation For Risk, Insurance & Compliance w/ Mindi Zissman 11.07.2023

Mindi Zissman of Zissman Media joins Jim Flynn and Natasha Suber to discuss effective content creation for risk, insurance, and compliance. How can insurance organizations develop content that resonates with their target audience? Find out in this episode of IMCA peer2peer.

Insurance Industry Authenticity w/ Dustyne Bryant 27.06.2023

Dustyne Bryant from The National Alliance for Insurance Education & Research joins Jim Flynn and Natasha Suber to talk about authenticity in insurance. No matter your role, Dustyne explains why authenticity is a universal language for resonating with your audience. Listen to this episode of the IMCA peer2peer podcast to learn more.

Crisis Communications w/ Andy Likes 13.06.2023

Andy Likes, with Lambert , joins Jim Flynn and Natasha Suber for a deep dive into the high-pressure world of crisis communications. What should you do if your organization is under fire? Listen to this episode of IMCA peer2peer to learn more.

Social Media w/ Adam Constantine 30.05.2023

Adam "AC" Constantine from ACE Creatives joins Jim Flynn and Natasha Suber to talk everything social media. You'll learn the do's, the don'ts, and what makes something go viral. Listen now if you're ready to create social media content that engages, excites, and drives results!

Authenticity in Leadership w/ Cathy Dunford 16.05.2023

Cathy Dunford from True Coaching  joins Jim Flynn and Natasha Suber to discuss the importance of authenticity and vulnerability in leadership. Interested in becoming a better leader in the insurance industry? Check out this episode of IMCA peer2peer.

AI & ChatGPT w/ Beth Z 02.05.2023

Beth Z, aka Your Nerdy Best Friend , joins Jim Flynn and Natasha Suber to talk all about AI and ChatGPT. How can insurance marketers leverage artificial intelligence to scale their efforts, improve their content, and drive results? Learn that and more in this episode of IMCA peer2peer.

Omni-Channel Marketing For Insurance w/ Marisa Petriano 18.04.2023

Marisa Petriano from ReMark Group joins Jim Flynn and Natasha Suber to discuss her experience implementing omni-channel marketing strategies in the insurance industry. Looking to gain, retain, and engage more customers in insurance? This episode is for you.

Diversity, Equity & Inclusion w/ Kim Clark 04.04.2023

Kim Clark joins Jim Flynn and Natasha Suber to explore the role that marketing and communications professionals can play in Diversity, Equity, and Inclusion (DEI). What can insurance marketers do to make a positive impact on their organizations in regards to DEI? Listen to this inaugural episode of IMCA peer2peer.

Promo - Diversity, Equity & Inclusion with Kim Clark 17.03.2023

The first episode of IMCA peer2peer launches soon. Subscribe now! About our first guest: Kim Clark (she/her) focuses her work on the communicator and content creator’s role in diversity, equity, and inclusion (DEI). She is the co-author of  The Conscious Communicator: The fine art of not saying stupid sh*t, an Amazon #1 bestseller and the leading voice for DEI communications and social justice mes...

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