iGaming World: Day to Day

Keith Zammit, founder and CEO of OneHazel, joins SiGMA to discuss how AI agents are transforming iGaming integrations and reshaping the way businesses operate. He explains how OneHazel developed a team of AI agents to accelerate integrations between operators and vendors, the importance of human oversight and data security, and why transparency and controlled environments are essential to responsi...

Ivonne Montealegre sits down with Christina Dos Santos, Senior Recruiter at Van Kaizen, to explore how recruitment is evolving across the iGaming industry. From the growing demand for AI skills and crypto-native talent to the influence of streamers and influencers, Christina shares insights into emerging hiring trends, career progression and how candidates can stand out in a competitive market. Th...

Guga Júnior, a slots and affiliate specialist in the Latin American market, shares his perspective on the evolution of Brazil’s affiliate market and the impact of technology on player acquisition and retention. In an interview with SiGMA News at SiGMA North America, he explains how creating a proprietary social media platform helped overcome restrictions from big tech companies, how artificial int...

How can operators grow in the American continent while building lasting trust with regulators? In conversation at SiGMA North America in Mexico City, Cristhian Gómez Villa, Managing Director for Emerging Markets at Betsson, outlines the regulator's three missions, protecting users, collecting tax and growing the industry, and why dialogue between regulators, operators and technology suppliers...

At SiGMA North America 2026, Maria Fernanda speaks with Chad Hamzeh, Managing Director of GiroStack and winner of the Start-Up Pitch competition. Hamzeh explains how GiroStack is transforming casino operations through a platform designed for speed, flexibility and scalability. He discusses how operators can launch a casino instance in as little as 45 seconds, customise the entire player journey an...

How does a lottery founded in 1933 modernize while funding social programs? At SiGMA North America, Carlos Moyano, President of the Lotería de Entre Ríos in Argentina, explains how the provincial lottery operates across 900 retail agencies, eight casinos, 20 entertainment halls and a concession-based online platform, and why video lotteries are key to attracting new audiences. He details how reven...

During SiGMA North America 2026, our reporter Carolina Vallejo spoke with Nestor Vazquez, founder of iGaming SEO Consulting, about how AI, LLMs, and changing search algorithms are reshaping gaming SEO. He also explained the importance of maintaining rankings, improving keyword research, and adapting to Google AI Overviews and ChatGPT as user search behaviour enters a wholly new era.  #SiGMA #SEO #...

In this executive interview, Lissa Mencía, General Director of Lottery and Gaming Operations at Loto Honduras, discusses the transformation of Central America’s lottery sector. She highlights digitalisation, omnichannel strategies, and product innovation as key priorities for attracting new generations and improving the player experience. Mencía also addresses the challenge posed by illegal gambli...

What's next for Colombia's gaming sector after four challenging years? Sitting down with reporter Carolina Vallejo at SiGMA North America in Mexico, Evert Montero Cárdenas, President of Fecoljuegos, Colombia's federation of gaming operators, and FIJA, the International Federation of Games of Chance uniting associations from six Latin American countries, reveals how shifting tax decisio...

In this executive interview, Rodrigo Cigliutti, Executive Director of CIBELAE, discusses how regulation, illegal gambling, and digitalisation are reshaping Latin America’s lottery sector. He explains why modernising outdated legislation is essential for state lotteries to respond more quickly to technological change and close grey areas exploited by illegal operators. Cigliutti also highlights the...

At SiGMA North America 2026, SiGMA reporter Carolina Vallejo spoke with Fellipe Fraga, Chief Business Officer at Stellar Gaming, about what factors are considered most important in determining whether an iGaming company proves to be successful. Topics of discussion included how regulatory changes ultimately shape the way in which gaming companies approach market entries and business strategies, as...

At SiGMA North America in Mexico City, Beatriz Melges, Regional Director Brazil at BetConstruct AI, joined SiGMA News reporter Carolina Vallejo to discuss sustainable iGaming growth across Latin America. The conversation explored localisation, regulation and governance, the growing role of AI across the player journey, and why operators should focus on long-term trust, loyalty and player value. Co...

Every online player registered and every sales agent certified: Uruguay is raising the bar for its lottery sector. Speaking with reporter Maria Fernanda Arrubla at SiGMA North America 2026 in Mexico City, Marcelo Visconti, National Director of Loterías y Quinielas, the state body that runs and oversees Uruguay's lotteries, reveals how new digital registration and identity verification rules in...

How is Puerto Rico building a gaming market that licensed operators can trust? In conversation with reporter Carolina Vallejo at SiGMA North America, Edgar Pagán, Deputy Executive Director of the Puerto Rico Gaming Commission, outlines the Commission's oversight of casinos, horse racing, sports betting, fantasy contests, and route gaming machines, explaining why consistent regulation draws new...

In this executive interview, Ana Elizabeth Chung, Country Manager for Mexico at Novibet, discusses the outlook for Mexico’s online gaming market. She highlights gamification, loyalty programmes, and evolving digital products as important drivers of engagement, alongside changing payment preferences. Chung explains the continued relevance of cash deposits through OXXO Pay, the importance of SPEI, d...

Sports data and technology are transforming the way fans watch games, place bets, and engage with their favourite teams and athletes. In this interview, Guilherme Buso, Head of LATAM at Genius Sports, discusses the growth of in-play betting, the increasing demand for customised markets and player performance bets, and the importance of fast and reliable official data. He also explores the use of r...

At SiGMA North America 2026, reporter Carolina Vallejo speaks with Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay, about how legal and compliance teams can support sustainable growth in regulated gaming markets. Pineda challenges the perception that these functions only prevent risks, arguing that understanding the business, its products and its users can provide a co...

At SiGMA North America 2026, reporter Carolina Vallejo speaks with Dr Miguel Ángel Ochoa Sánchez, President of AIEJA, about the regulatory reforms needed to support Mexico’s gaming industry. Ochoa Sánchez calls for a modern federal law covering land-based and online casinos, licensing, venue openings and relocations. He also discusses an industry-wide responsible gaming pact and the need for stron...

At SiGMA North America 2026, reporter Carolina Vallejo speaks with Alfredo Lazcano, Partner at Lazcano Sámano, about the regulatory changes Mexico’s gaming market needs. Lazcano outlines five areas for potential reform, including an independent regulator, international technical standards, direct licensing for operators and suppliers, reasonable taxation, and responsible gaming. The discussion als...

In this episode of Poker Face , Ivonne Montealegre sits down with Jostein Grodum, Head of Poker at Betsson, to discuss his journey from customer support to leading Betsson’s poker division. Grodum shares insights into the company’s approach to poker, his favourite live events, the challenges preventing poker from becoming truly global, and the impact of regulation on liquidity. He also discusses B...

Finland is moving away from its gambling monopoly towards a new licensing system designed to bring operators into the regulated market, increase channelisation and strengthen consumer protection. In this interview, Hon. Sinuhe Wallinheimo discusses why Finland’s existing model stopped working in the digital era, what the new framework aims to achieve, and what international operators should know a...

Mauro Miceli, Director at BetStarters, discusses the evolving relationship between iGaming operators and regulators, and why collaboration is essential for sustainable industry growth. He explores how compliance can be embedded into innovation from the outset, the priorities Malta should consider to maintain its competitive position, and the growing role of AI in player safety and operational effi...

Delulu Gaming CEO Arthur Sheikhaliev spoke with SiGMA's Mark Anthony Borg about Delulu's business growth journey and ambitions moving forward, with topics discussed including how Delulu's origins came to be, the value operators place upon effective player engagement, and how Delulu approach cultivating strong partnerships with gaming operators and aggregators. Sheikhaliev also discusse...

Delulu Gaming CCO Danielle Calafato spoke with SiGMA's Mark Anthony Borg in an exclusive interview where she detailed Delulu's approach to player retention and why it places significant value on effective player engagement and retention techniques, as well as effective market research in order to understand what products and approaches may work best in different markets. Calafato also spok...

How has international tax cooperation evolved from secrecy to transparency? In this episode, Franklin Cachia sits down with Daniela Psaila, Director of International Tax Cooperation at the Malta Tax and Customs Administration, to discuss the transformation of global tax administration over the past two decades. They explore automatic exchange of information, Common Reporting Standards, the EU'...