Digital Shelf Insider

Digital Shelf Insider Podcast by MetricsCart Season 2 Episode 14 David Feinleib (Founder and CEO of It’sRapid and host of the Beyond the Shelf podcast) joins Shreshta Joy to break down how enterprise CPG brands are scaling ecommerce content with AI. He moves past manual, one-listing-at-a-time production into AI-powered content workflows: the creative edge that still separates brands once pricing a...

Digital Shelf Insider Podcast by MetricsCart Season 2 Episode 13 Danny Silverman (Executive Vice President of Full Funnel Commerce at Market Performance Group and author of the Weekly Ecommerce Review newsletter on LinkedIn) joins Shreshta Joy to break down holiday ecommerce strategy from the brand's side of the table.  He moves past two-week peak thinking into a full-funnel 12-month plan: the...

Digital Shelf Insider Podcast by MetricsCart Season 2 Episode 12 Tom Limongello (Co-Founder of Nextipedia and host of The Middlemen Podcast) joins Shreshta Joy to unpack retail media from the retailer's side of the table. He moves past sponsored-search ROAS into full-funnel commerce measurement, in-store activation, and the messy new reality of AI-assisted shopping journeys. MetricsCart is a d...

Is retail media actually broken, or is it just growing up in a market that keeps changing the rules? In Episode 11 of Digital Shelf Insider Season 2, host Shreshta Joy brings to the show, Kavita Cariapa , Head of Commerce Media, EMEA at dentsu , to unpack why commerce media in Europe is playing a very different game from the US, why the "gangly teenager" label misses the real problem, an...

How do you scale a gifting marketplace to 50+ countries without losing the local touch that makes gifting meaningful in the first place? In Episode 10 of Digital Shelf Insider Season 2, Shreshta Joy sits down with Ekaterina Gorbacheva , Global Expansion Director at Udora , to unpack what it actually takes to run a truly global e-commerce business without building a thousand-person country-manager...

LG Electronics has spent the last decade working with retailers to turn in-store screens into something people actually interact with. In this episode of Digital Shelf Insider, host Shreshta Joy sits down with Tom Bingham , Director of Vertical Market Sales at LG Electronics , who works across everything from stadium displays to the screens you see at your grocery store, c-store, and QSR. Tom walk...

UK quick commerce has entered phase two! The dark store hype is over. Asda now delivers from 850 stores. Tesco Whoosh is scaling. Morrison's is expanding. And underneath all of it, Snappy Shopper is powering roughly 2,000 independent convenience stores across the UK. Meanwhile, most CPG brands haven't caught up to what that means for retail media, attribution, and the digital shelf. This t...

Selling across European marketplaces without country-level visibility is flying blind. Track pricing, customer reviews, visibility, and availability globally across 150+ retailers in real time: https://metricscart.com/ This week on the Digital Shelf Insider, host Shreshta Joy is in conversation with Ingrid Lommer , Co-Founder of Marketplace Universe and one of Europe's most deeply embedded e-c...

Aaron Conant talks to 20 to 30 brand leaders every single week. As Co-Founder and Chief Digital Strategist at BWG Connect , he has a unique vantage point on what digital commerce and digital shelf teams are actually worried about right now. Shreshta Joy and Aaron unpack the biggest macro anxieties facing brand leaders in 2026: the looming shift to agentic AI, the scramble to optimize product descr...

Women make up a massive share of consumer purchasing decisions. So why are they still underrepresented in the boardrooms of the brands they buy from? In this episode of Digital Shelf Insider, host Shreshta Joy sits down with Kierstin Rielly , CEO of Women on Boards Project , to unpack why gender diversity in consumer brand boardrooms is not a supply problem but a demand problem. With 8,000 qualifi...

Luxury skincare is a trillion-dollar market where most brands burn through cash chasing attention. So how does a premium brand grow fast without slashing prices or diluting its image? In this episode of Digital Shelf Insider, host Shreshta Joy sits down with Ankit Patel , SVP of Global Growth at U Beauty, to unpack the real mechanics behind scaling a luxury skincare brand. From Siren Capsule Techn...

What does it actually take to win the digital shelf in 2026 , and why are most brands still getting it wrong? In Season 2 Episode 3 of the Digital Shelf Insider Podcast, our host, Shreshta Joy , is in conversation with Mark Koster , Domain Lead Digital at VML , and Rohan Paul Philip , Lead, Product & Strategy at MetricsCart, for a no-holds-barred breakdown of how global consumer brands should...

Welcome to Season 2, Episode 2 of the Digital Shelf Insider podcast by MetricsCart! This one's been a long time coming. Shreshta has been following Vanessa Hung's work since the podcast launched in late 2024, and this conversation was well worth the wait. Vanessa Hung is the CEO of  ⁨ Online Seller Solutions⁩   and one of the most sought-after voices in the Amazon space when it comes to th...

Welcome to Season 2, Episode 1 of the Digital Shelf Insider podcast by MetricsCart! We're kicking off the new season with a powerhouse conversation. Shreshta Joy sits down with Megan Harmon , Managing Partner at ThornCrest , to unpack the messy, fragmented, constantly evolving world of brand protection on the digital shelf. From AI-generated copycat listings to trade dress dupes flooding TikTo...

For our Season 1 finale, we're flipping the mic and bringing on the man behind MetricsCart himself, our co-founder, Ash Kaul . All season long, we've talked to brand leaders, category experts, and commerce strategists about the why behind the digital shelf. But every conversation kept circling back to the same question: how do you actually build the infrastructure to act on all this insigh...

Most CPG brands treat packaging like a label. Gaston Martinez de Hoz thinks that's exactly why they're losing. Gaston is the founder of Bloom Brand Accelerator and someone who's spent years inside the packaging trenches at P&G; across categories, across continents, and across some seriously high-stakes shelf moments.  Our host, Shreshta Joy , is in conversation with Gaston to talk...

This time on the Digital Shelf Insider, Shreshta Joy is back with Jennifer Alexander , Principal Consultant & Founder of Alexander Commerce Group, for a deep dive into personalization as a real conversion driver, and way more than just a marketing buzzword. Jenny has spent years helping brands figure out why their personalization efforts fall flat, and her answer might surprise you: it's a...

This time on the Digital Shelf Insider, Shreshta Joy is back with the man behind the Always Offbrand podcast, Scott Ohsman (VP of Digital Commerce, Quickfire ), for a raw and unfiltered look at why e-commerce has felt stagnant for two decades and how AI is finally about to blow it wide open.  Scott doesn't hold back, diving deep into why the previous attempts at personalization have mostly fai...

This week on the Digital Shelf Insider, Shreshta Joy welcomes back Chris Perry , Co-Founder & CLO at firstmovr , for a deep dive into one of the most discussed (and hyped) topics in e-commerce today, AI. After being on the podcast a year ago, Chris returns to share his thoughts on the rapid rise of AI in e-commerce and the importance of dehyping it. They explore the dangers of overhyped AI cla...

India is seeing a major shift toward functional foods, but building a brand in this space isn’t simple. In this episode of Digital Shelf Insider, host Shreshta Joy sits down with Sudarshan Gangrade , Founder of Lo Foods , to unpack what it really takes to create a health-focused food brand that lasts. From tackling India’s protein gap and rising lifestyle diseases to navigating marketplaces, quick...

Consumer-first is a long-gone buzzword. It is the baseline for brand survival in 2026. This week on the Digital Shelf Insider, Shreshta Joy is in conversation with Jermina Menon , Founder & Chief Strategy Officer at Knowetic , to break down what being truly consumer-first looks like today and where most brands get it wrong. Her framework is simple but sharp. Know your customer. Know your core....

E-commerce in the GCC is digital-first, ultra-convenient, and brutally competitive, and that changes how brands think about growth, profit, and loyalty. This time, our host, Shreshta Joy, is in conversation with Lina Gallagher , Founder and Managing Director of Emerce Consulting , to break down what really drives e-commerce success across the GCC in 2026. From government-led digital infrastructure...

Fashion in India is no longer just about trends. It’s about identity, speed, value, and conscious choices. But is sustainability really driving buying decisions, or is it still secondary to style and price? Our host Shreshta Joy and Himi Khandelwal , Associate Director, Founder’s Office at Virgio had an insightful conversation to break down how Indian fashion consumers, especially Gen Z, are think...

Everything is starting to look like a toy: bags, beauty packaging, even food. But this isn’t just an aesthetic trend; it's a key signal to what consumers are craving. What’s really driving it, and what changes in 2026 when people are tired of AI noise and want genuine human connections? In this episode of Digital Shelf Insider, our host Shreshta Joy is in conversation with Nourhan Wahdan (Foun...

Price wars are everywhere. Amazon sellers you don’t recognize keep undercutting you. And everyone claims they have a “MAP policy,” but very few know if it actually holds up under U.S. law. In this episode of Digital Shelf Insider, Shreshta Joy is joined by Michael R. Murphy , Partner at K&L Gates, to clear up one of the most misunderstood topics in e-commerce: pricing enforcement in the United...