Creator Playbooks

Get Rich's pitch template: https://mailchi.mp/f5fbb8d327b2/zsn-pitch-template-lead-mag Get a breakdown of Rich’s podcast playbook in my free newsletter: https://callummcdonnell.substack.com Apply to work with me: https://forms.gle/uw6NZDBHs2pQNYhbA Rich Willan is the Head of Content at ZOE — a $100M+ health brand that built the #1 most shared podcast in the UK. In this episode, Rich reveals ho...

Get a breakdown of Jodie’s frameworks in my free newsletter: https://callummcdonnell.substack.com Apply to work with me: https://forms.gle/uw6NZDBHs2pQNYhbA Jodie Cook is a bestselling author, entrepreneur, and one of the clearest thinkers on how to actually build a life you’re proud of. In this episode, she breaks down how to structure your day, build systems that free you up, and grow a meaningf...

Get the full gear breakdown in my free newsletter: https://callummcdonnell.substack.com Apply to work with me: https://forms.gle/uw6NZDBHs2pQNYhbA If you’re starting a podcast or want to upgrade your setup — this is the only video you need. In this episode, I sit down with Ben Warburton (award-winning director + DOP) to break down the ultimate podcast setup for every budget: from $1K to $100K. We...

Get Tobias' YouTube playbook with my free newsletter: https://callummcdonnell.substack.com Apply to work with me: https://forms.gle/uw6NZDBHs2pQNYhbA Tobias Allen is the former director of marketing at Acquisition.com, working alongside Alex and Leila Hormozi to generate millions in revenue, engineer sold-out events, and drive growth across one of the world’s fastest-scaling business portfolio...

Get Oscar’s YouTube playbook with my free newsletter: https://callummcdonnell.substack.com Apply to work with me: https://forms.gle/uw6NZDBHs2pQNYhbA Oscar Owen isn’t just a famous YouTube magician — he’s a YouTube expert. With two channels nearing 1M subscribers combined, Oscar has mastered the art of faceless content, creator breakdowns, and turning views into serious revenue. In this episode, h...

Get Aydan's playbook with my free newsletter: https://callummcdonnell.substack.com Apply to work with me: https://forms.gle/uw6NZDBHs2pQNYhbA Meet Aydan Al-Saad, an entrepreneur who replaced a 200K salary with multiple six‑figure income streams - all powered by social media content and a simple 5‑step system. In this episode, he reveals how to transform your skills into profitable offers, land you...

Get my latest playbook with my free newsletter: ⁠https://callummcdonnell.substack.com⁠ Apply to work with me: ⁠https://forms.gle/uw6NZDBHs2pQNYhbA Podcasts are bigger than ever in 2025, and top creators use powerful strategies to grab your attention. In this video, I break down five genius podcast growth hacks that drive millions of views - so you can use them too. Listen on your Podcast Player: ...

Get Ash Jones' playbook with my free newsletter: ⁠https://callummcdonnell.substack.com⁠ Apply to work with me: ⁠https://forms.gle/uw6NZDBHs2pQNYhbA Ash Jones is the founder of Great Influence, a personal branding agency that has worked with high-profile entrepreneurs and business leaders like Steven Bartlett, Gary Neville, and Sacha Lord to build their online presence and influence. Listen on...

The word community gets thrown around a lot in the social media world—but what does it actually mean? And more importantly, how do you create one that people truly care about? In this LIVE recording of Creator Playbooks hosted by Frankly Speaking, I’m joined by Daisy Morris, Kira Matthews, and Beth Thomas - creators, thought leaders, and experts in building thriving online communities. Together, w...

Meet Ben Kaluza, a full-time creator who has mastered the art of growing on Instagram. Ben shares practical tips and strategies, how he rapidly expanded his online presence, and the tactics he uses to stay ahead in 2025. Get a free Breakdown Of Ben's strategy here: https://callummcdonnell.substack.com/ Tools I use: VidIQ - https://vidiq.com/creatorplaybooks/ Riverside - https://riverside.fm/?via=c...

Meet Callum Church and Jack Whettingsteel, co-founders of HelpBnk and the content viral geniuses behind Simon Squibb's massive social media success. These young entrepreneurs have skyrocketed Simon's brand to over 200 million monthly views. Get Simon Squibb's Strategy (FREE): https://callummcdonnell.substack.com/ Tools I use: VidIQ - https://vidiq.com/creatorplaybooks/ Riverside - https://riversid...

Anthony Smith is the creative mastermind behind the viral trailers for Steven Bartlett’s podcast, The Diary of a CEO, with over 7 million subscribers. Get Diary of a CEO's Strategy (FREE): https://callummcdonnell.substack.com/ Formerly a video editor for major film and TV franchises like James Bond and Marvel, Anthony has revolutionised podcast marketing by bringing cinematic storytelling to s...

Jo Franco has turned her passion for creating into a thriving career, transitioning from a travel vlogger to a Netflix host and successful entrepreneur. With over 2 million YouTube subscribers, she is also the author of Fluentish and CEO of JoClub, a global community focused on journaling and personal growth. Get Jo Franco's Content Business Strategy (FREE): https://callummcdonnell.substack.co...

Get Daniel's playbook with my free newsletter: ⁠⁠https://callummcdonnell.substack.com⁠⁠ Apply to work with me: ⁠⁠https://forms.gle/uw6NZDBHs2pQNYhbA Daniel Priestley is an entrepreneur, best-selling author, and international speaker who has built successful multi-million dollar businesses in Australia, the UK, and Singapore, starting with nothing. He co-founded Dent Global, a company dedicated...

Daisy Morris is the founder of The Self Hood, a successful social media consultancy and digital community. Under her leadership, The Selfhood has become a six-figure business with a vibrant community of over 30,000 creatives. As an expert in social media strategy, Daisy has worked with major brands such as Microsoft, Mind, the London College of Fashion, AllBright, Bill's, Vagabond Wines, and C...

Daniel McMahon, known as Dodford, is a British creative making a name for himself on YouTube with his impressive filmmaking, VFX skills, and storytelling abilities. His collaborations with big names like Mr. Beast and the Sidemen speak volumes about his standing in the online creative world. In this episode, he shares: • His strategy for 6 million views (that actually works) • The harsh reality of...

Growing on social media is now more difficult than ever. So, if I wanted to grow online in 2024, what would I do? Well, I've spent the last few months chatting with masterminds in social media and marketing, and here's what I learned. Tune in for expert advice from the likes of Grace Andrews (Head of Marketing at Steven Bartlett's Diary of a CEO), Calfreezy (The Fellas Studios), Michae...

Damien Jordan, known online as DamienTalksMoney, is one of the UK's top content creators. Renowned for his trusted insights, he offers invaluable advice, tips, and strategies for mastering money management, investing wisely, and building wealth. However, what often goes unnoticed his how relentlessly committed he is to being a creative (not just a creator). In this episode, he shares: • How an...

Andrew Bloch is the PR genius behind Lord Sugar (The Apprentice), and co-founder of one of the UK’s number one PR agencies, Frank. There, Andrew masterminded multiple world-famous campaigns with brands such as HP Sauce and Compare The Market. Andrew stepped back from running Frank in 2020 to launch Andrew Bloch & Associates which has just been awarded Boutique Marketing Consultancy of the Year...

Michael Corcoran is the mastermind who led RyanAir's game-changing social media strategy. With a knack for reshaping brand perception and driving organic reach, Michael has earned a reputation as a visionary leader in the digital marketing landscape. His innovative strategies and expertise continue to redefine the way brands engage with audiences in the ever-evolving realm of social media. In...

Callum Airey, better known as Calfreezy, is a prominent British YouTuber and content creator. He gained popularity through his YouTube channel, where he creates content related to gaming, challenges, and vlogs. He is also the co-founder of The Fellas Studios, the UK's fastest-growing podcast network acclaimed for its shows, including The Fellas, Saving Grace, Growing Paynes, and more. Notably,...

An end of year update from me. I hope you enjoy and get some value! Let me know in the comments. 0:00 Biggest wins of the year 01:20 Agency Revenue Growth 03:15 Lessons from Hiring 04:50 Biggest failure 06:50 Removing Mediocrity 07:25 Moving at Pace 09:00 Content is a Superpower 12:00 Personal News 13:10 A message for YOU in 2024 Get FREE business breakdowns from Callum: https://callummcdonnell.su...

Charlie Lawrance is one the smartest operators in social media. In this episode Charlie reveals the social strategy that grew his TikTok to 300k, built a hugely valuable community and launched a talent agency. He shares: • How He Grew to 100k Followers in 18 Days • The Anatomy of a Viral Video • How To Succeed From Day 1 on Social + loads more! The value shared in this conversation is incredible....

Olly Richards is the owner of the $10Million online education business Storylearning. Storylearning is a business built on content with millions of blog visits & Podcast downloads each month (plus 400,000 YouTube Subscribers!). In this episode Olly shares so much value: • How to find your USP • How grow a high value audience • What makes great content • How to sell without discounting • Why yo...

Grace Andrews is the Marketing Director for The Diary Of A CEO and Steven Bartlett. In this episode Grace gives us a Marketing Masterclass. She reveals: - How The Diary of a CEO became the world's fastest growing Podcast - What makes a great brand - Why your social media probably sucks - What it's live working with Steven Bartlett - What brands get wrong about Creators - Loads more! I real...