Car Dealership Guy Podcast

71% of the brands a car shopper will ever consider are already in their head before they type a single search, and Jason Goldberg says that's exactly why dealers putting 90% or more of their ad budget into search and social are showing up too late. He walks through how dealers in one automaker's regions pooled their ad dollars into streaming TV and audio to buy the customer instead of the network,...

Today's show features: - Brian Kramer, EVP, Dealer Growth & Success at Cars Commerce - Ben Sporn, CMO at VIP Automotive Group of Long Island - Zach Pucillo, Regulatory Director at KPA This episode is brought to you by: Presidio – Today’s episode is brought to you by The Presidio Group, one of the automotive industry’s leading buy-sell advisors. Visit Presidio’s new Research & Reports portal for M&...

Alex Perdikis walks through how his AI texted service customers about selling or trading their car and drew a 60% response rate at his Ford store, with cars bought the same day, and argues that the customers you've already sold are the best source of used car inventory you will ever find. Alex Perdikis is the Owner/CEO of Koons Motors Inc, which runs Ford, Lincoln and Mazda stores in the Washingto...

Today's show features: - Alex Keenan, Corperate Head of Market Strategy (CHoMS) at Ewing Automotive - Marc Steiner, Founder & CEO at Turn Automotive - Eric Wilmeth, VP of Operations at Waxahachie Chrysler Dodge Jeep and Ram This episode is brought to you by: Presidio – Today’s episode is brought to you by The Presidio Group, one of the automotive industry’s leading buy-sell advisors. Visit Presidi...

Today's show features: - Dennis Gingrich, Platform / Group Executive at The Niello Company - Cody Short, CRO at The Laundry Guy - Travis Graddon, General Manager at Wilder Auto Center This episode is brought to you by: Carmax – Access thousands of cars weekly at 50+ locations nationwide through our 100% online auctions. From high-end to high mileage, CarMax Auctions has the inventory you need to s...

Joining host Matthew Haiken today is Michael Brown. Michael was running his father's Jaguar and Porsche store on Long Island when his dad sold it out from under him in 1998, a move that left him devastated and turned out to be the best thing that ever happened to him. He walks through learning the business under Roger Penske and John Staluppi, the handshake deal where he signed over his house and...

Today's show features: - Vaughn Triolo, Platform GM at Pedder Auto Group - Peter Franco, Head of P&C Acquisition, Direct Markets at Zurich U.S. - Mahima Raghav, AVP/Senior Consultant, Staff Legal, Judicial and Legislative Affairs at Zurich U.S. - Chris Kennedy, Dealer Principal at Kennedy Auto Group This episode is brought to you by: Carmax – Access thousands of cars weekly at 50+ locations nation...

Aaron Baldwin estimates that coordination between dealers, automakers, and vendors is maybe 10% effective today, and argues that a bad car buying experience doesn't start in the showroom, it starts with the very first ad a shopper sees. Aaron Baldwin is the President of Mobility Global Sales Solutions, the division that brings Automotive Mastermind, MarketScan, and Polk under one roof. He started...

Today's show features: - Andrew Reutsky, Business Student at Harvard - Eric Frehsée, President at Tamaroff Group - Spencer Webb, General Manager at Audi Salt Lake City This episode is brought to you by: Carmax – Access thousands of cars weekly at 50+ locations nationwide through our 100% online auctions. From high-end to high mileage, CarMax Auctions has the inventory you need to source smarter an...

Today's show features: - Richard Meneely, Fixed Operations Director at Norm Reeves Honda Superstore North Richland Hills - Bill Egan, Vice President of Product at automotiveMastermind - Matthew Whittenberger, Fixed Ops Director at Diehl Automotive This episode is brought to you by: Zurich North America – Zurich Advisor IQ is Zurich’s AI-driven training and coaching platform built to help F&I teams...

Today Guest Host Matt Haiken is joined by Bill Solko, Dealer Principal at Automotive Avenues. In 2009, Bill's accountant told him he had lost $1.2 million, and a few weeks later he drove past an empty dealership and decided to go retail. Last month Automotive Avenues sold 1,025 used cars across two New Jersey stores, and it outsells Carvana in the New York market while making around $800 a car, co...

Today's show features: - Cooper Wilburn, Sales Manager at Al Serra Autoplaza - Dan Gaughan, General Manager at AutoHub - Aaron Smith, Platform Director at Fred Beans Automotive Group This episode is brought to you by: Zurich North America – Zurich Advisor IQ is Zurich’s AI-driven training and coaching platform built to help F&I teams perform more consistently and sell more effectively — using real...

In this episode of the Industry Spotlight, joining host Sam D'Arc are Rick Vrablik, General Manager at Nielsen Automotive Group, and Babak Mofrad, President at AutoVision to discuss how an 11-store group that shares every used car across every rooftop sourced, appraised, and priced its way to a 400-unit record month just five months after switching appraisal tools. Rick admits he fought the shared...

Today's show features: - Jeremy Mayoral, General Manager at Arlington Acura (Rohrman Auto Group) - David Thomas, Director of Content Marketing at CDK Global - Kareem Raposo, General Manager at Kia of Port Charlotte (Morgan Auto Group) This episode is brought to you by: Zurich North America – Zurich Advisor IQ is Zurich’s AI-driven training and coaching platform built to help F&I teams perform more...

Today's show features: - Ed Roberts, COO at Bozard Ford Lincoln - Greg Heinz, Managing Partner at Corwin Toyota Boulder This episode is brought to you by: Haig Partners – When it comes to selling your life’s work, trust the only advisors who have built a reputation for maximizing value for family-owned dealerships. The team at Haig Partners has achieved record-setting values across multiple franch...

Eric Rea and Dennis Steele's first pitch to a car dealership ended with the general manager writing a check for the entire year on the spot, and they say that moment is what convinced them dealerships, not the tire shops they started with, would build their company. They walk through how a 700-location collision repair network let Podium's voice agent take over 61% of its after-hours phone calls,...

Today's show features: - Adam Crowell, Chief Legal & Strategy Officer at KPA - Tustin Ulrich, General Manager at Roper Kia - Scott Traylor, Vice President of Sales at Mia - Sefi Adasi Lucki, Owner & Controller at Lucki Mazda of Woodbridge - Mike Lucki, Dealer Principal at Lucki Mazda of Woodbridge This episode is brought to you by: Haig Partners – When it comes to selling your life’s work, trust t...

In this episode of the Industry Spotlight, joining host Sam D'Arc are Shawn Dennis, Marketing Director of the Ron Marhoffer Auto Group, and Patrick Janes, AVP of Inventory Solutions at vAuto to discuss why more than 90 percent of vehicle listings fail to sell themselves, and what it actually takes to merchandise a car the right way in 2026. Shawn breaks down why proper merchandising, accurate opti...

Today's show features: - David Zuniga, General Sales Manager at Performance Auto Group - Tina Novoa, Director of Operations at We Help Dealers - Tom Kline, Lead Consultant & Founder at Better Vantage Point | Tuck The Octopus This episode is brought to you by: Haig Partners – When it comes to selling your life’s work, trust the only advisors who have built a reputation for maximizing value for fami...

Today's show features: - Barrett Charapp Beaty, Attorney at Charapp & Weiss - Stephen Rand, Fixed Operations Director at Mercedes-Benz of Plano - Lucas Goerlitz, Service Manager at Napleton Palatine Subaru This episode is brought to you by: Experian Automotive – Experian AutoCheck is the only vehicle history report available across top consumer shopping sites, helping dealers build shopper confide...

Charlie Caprara is the Owner of FX Caprara, a nine-store dealer group he has built with his family over 52 years in the car business. He started selling cars out of the family's home in Watertown, bought his first store in 1990, and grew it into a multi-brand group before watching most of it sold out from under him when the new majority owners turned out to be running a massive Ponzi scheme. He sp...

Today's show features: - Jared Ricart, President & Chief Executive Officer at Ricart Automotive Group - Mike DeCecco, Director, Partner Management at Impel - Tu Le, Founder at Sino Auto Insights This episode is brought to you by: Experian Automotive – Experian AutoCheck is the only vehicle history report available across top consumer shopping sites, helping dealers build shopper confidence and dri...

Frank Peña grew up sleeping on a relative's floor in Washington Heights after his family immigrated to the United States when he was two years old, and by the time he left the company that gave him his start, he had spent twenty years working his way from used car salesman to company president. He walks through how he took over three dealerships without losing a single employee, and argues that mo...

Today's show features: - Beth Hill, General Counsel/COO at The Shop FordDirect - Ryan McCormick, Compliance Officer at Preston Automotive Group - Glenn Lundy, President at 800% Elite Automotive Club - Kevin Strosnider, Dealer Operator / General Manager at Strosnider Chevrolet - Brooke English Guy, General Manager at Coastal Chevrolet Cadillac Nissan This episode is brought to you by: Experian Auto...

Today's show features: - Dave Rogers, Fixed Operations Director at Piazza Management Company - Tully Williams, Fixed Operations Director at The Niello Company - Ed Roberts, COO at Bozard Ford Lincoln - Richard Lupo, Fixed Operations Director at Apple Tree Honda and Acura This episode is brought to you by: Presidio – Today’s episode is brought to you by The Presidio Group, one of the automotive ind...