Branded & Booked

So often, entrepreneurs come to me and say, "I don't know how to handle objections when selling."  And I get it –  learning how to work through objections is not easy.  But, the reality is, If you're not willing to learn to work through the objections, you are robbing someone of an opportunity because most objections are rooted in fear.  So, the question that remains is: How do we get to the root...

Your brand is everything. It is your competitive advantage, your perception, and your connection point. It is more than just the visual elements. It is the humanization of your business.  Have you taken the time to ask yourself, "Is my brand speaking to and attracting my champagne clients?" If the answer is no, it's time to revamp.  It's time to identify who your champagne clients are, what they n...

Are you doing everything your coach is teaching, but have hit a brick wall when it comes to attracting the clients you want? Well, rockstars, today's episode is a good one as we look into the importance of infusing yourself into your brand. You see, when you show up as your true authentic self AND do the strategy you've been taught, you're then on the road to success in your business. But please r...

If 2022 has started out a bit differently than you had hoped, you're not alone! The good news is, we can adapt and change at any point during the year. Even if it is just the second week of January! It's important for you to remember that, where you are right now, is Not. Where. You. Will. Be. Twelve. Months. From. Now.  If you think about where you were a year ago would you have thought you'd be...

Do you find yourself putting your relationship at the bottom of your list? Your business, kids, and everything else comes first? You're NOT alone! Today we're getting personal and talking about relationships. Relationships are hard. And beautiful. And everything in between. Our guest, Rachel Elder, is a licensed mental health counselor and relationship coach. She is passionate about helping career...

I can't believe it, Rockstars! 2021 is coming to a close and 2022 is right around the corner. And with the end of a year comes a great time for reflection. Today I am excited to share my biggest lessons that I will be taking away from 2021. This year was tough for me, as it was for many people. But the biggest thing I learned was that it is ok to focus on me, my family, and my business. The rest W...

Imagine what it would feel like to live fully as who you are vs trying to fit into the "shoulds" of how society tells us to live. Rockstar, here's what I believe to be true: We all get one shot to live our lives and it should be the way WE want to. That's why today, getting real and raw and inviting you inside my head. Listen in as I share my thoughts on the societal expectations we are raised in...

Let's clear the air: showing up with AUTHORITY isn't a bad thing. In fact, in an ever changing marketing landscape, if you want to build an iconic brand in 2022, you must show up as an authority in your space. So often, this word gets misconstrued, especially for women entrepreneurs. Society makes us think that being an authority is about being bossy, intimidating, or perfect. But here's the truth...

Are you confusing your audience with muddled messaging? If you answered yes, I'm here to tell you that you are leaving dollars on the table, Rockstar because the reality is this: a confused audience never buys. Now, before panic sets in, I want you to know that it's totally possible to clean up muddled messaging so that you can start building brand recognition and trust with your audience. Want to...

A question that I get all of the time is, "how much of 'me' should be in my brand?" Rockstars, you know that here at The Weber Co. we chat about the importance of prioritizing human connection all of the time. And here's the deal: If you want to cultivate real connections, you have to get real and raw with your audience. You can't just chat all business all of the time. But - I get it. Being vulne...

Let me introduce you to Whitney! She joined Brands That Captivate Academy and exploded her existing network marketing biz, doubling her income in just 1 month. And then, being the brave badass she is, she took a BIG leap and created a second business, Carmichael Leadership where she generated six-figures in just 9 months. Seriously, talk about ripple effect success. Want to hear about how Whitney...

Rockstar, are you using your online presence to advocate and speak about issues that are important to you? If you answered no, you might be thinking, "Steph, I'm not sure what it even means to advocate." or "I'm afraid of sharing my opinions and receiving backlash." If this sounds like you, you don't want to miss today's episode! I'm bringing Lys Villelli on the show to share her wisdom on all thi...

As 2021 comes to a close, in the online space, we're starting to hear more and more about setting goals for 2022. And, Rockstar you know I love busting a move towards my goals as much as the next person. But recently, my heart has been calling me to lean into intentionality first and goal-setting second. What do I mean by that? Well, listen in to today's episode to find out! Today, I'm chatting ab...

Are you ready to start reaching top-tier customers and clients? Do you know that it's time for you to ditch the old and boring and step into a new era of branding in your business? If you answered yes to either of these questions, you do not want to miss this episode, Rockstar! We are talking about ELEVATING your presence in terms of: 1. Your brand experience 2. Your brand visuals (photos and more...

The only way to truly make impactful connections in your business is to show up authentically. And well, that can feel scary because there's always a chance that we could show up authentically and then be rejected in some way. That's why today, I'm bringing Jake Kelfer on the show to share his wisdom on how to overcome this fear of rejection so that we can leverage authentic connections to scale o...

Last week we talked about the massive growth The Weber Co. experienced over the last 18 months. And, Rockstar, I'd be lying if I didn't say that growth feels SO good. Who doesn't like popping open a bottle of champagne and celebrating their wins? But let's be real, entrepreneurship isn't all rainbows, butterflies, and champagne. And growth sure doesn't come without growing pains. That's why today,...

Want an inside look at how The Weber Co. generated nearly $500K in sales over just the last 18 months? If you answered yes, you're in luck with today's episode. Listen in as I uncover the 5 core elements that have allowed us to grow so quickly. Be sure to grab your notebook for this one - you're going to need it! Connect with Steph: Book a call with me here: https://calendly.com/theweberco/strateg...

Warning: this episode might make you feel a little called out. I have good news and bad news for you, rockstar. The bad news is that you're probably making one of the five brand mistakes I'm uncovering in today's episode. And well, that's likely keeping you stuck and preventing the next quantum leap in your business. The good news is that you're not alone. There's no such thing as the perfect bran...

Let's face it - entrepreneurship isn't easy. At some point, we all face challenging seasons in our lives and businesses that bring up self-doubt and other not-so-fun emotions. Sadly, we so often carry the weight of these heavy emotions alone. But we shouldn't have to! That's why I think it's time that we had an honest conversation about the doubts and fears that come up at virtually every level of...

Course creators! Are you feeling overwhelmed by the course creation process? If so, I get it. There are multiple areas to navigate as you design and create your new course - it can be overwhelming! Between finding your ideal learner, writing website copy, creating a marketing plan, and protecting yourself legally, there are soooo many things on your "to-do" list! And on top of all of that, you act...

Let's be real - being married to an entrepreneur is no walk in the park. Today's special guest, my husband Collin knows a thing or two about the ups and downs that come along with it. And rockstars, he's a pro at being supportive and understanding so of course, I had to bring him on the show to share his wisdom - and a few jokes! ;) Listen in as Collin and I have a real and raw conversation about...

If you're posting on social media and hearing crickets or finding that your audience is engaged but not converting you might be asking, "What is my brand missing?" Maybe you're overwhelmed and you're trying to put together all of the pieces of this biz building puzzle. But to do this you need to have all of the pieces in front of you, right? That's why today, I'm diving deep into two key pieces th...

A question I have been getting a lot lately is, "Steph, how are you balancing motherhood and entrepreneurship?" That's why today I'm getting real and raw and bringing you a life update. Listen in as I open up about what the first 6 months of parenthood have been like. I'm covering it all from tackling sleep training to a cross-country move with an infant. Plus, stick around to hear my thoughts aro...

I have a confession to make: at the beginning of my business selling wasn't my strong suit. Can you relate? So often, selling can feel HARD. There are so many mindset obstacles to overcome. And without the right support, it can feel almost impossible to sell in a way that feels good. If you're ready to find your groove when it comes to sales, listen in as I uncover the 3 biggest sales mistakes I m...

Let me introduce you to Niki! She joined Brands That Captivate Academy at the end of August and now, a year later, she has hit or exceeded almost every goal she's set for herself. She's pivoted her message, she's charging for her services, and she's absolutely crushing it in her space. Niki came into the Academy and took action immediately. She saw results in less than 60 days. In a new business....