Baking it Down with Sugar Cookie Marketing 🍪

Send us Fan Mail 🚶‍♂ Alotta Parking Lots - Volume-based pricing versus high pricing. In this week's Baking it Down Podcast - Episode 168 - Alotta Parking Lots, Corrie wanted to talk... well, parking lots. 🌴 We took off from the podcast last week to visit VA Beach (love that beach if you're passing through the great state of Virginny). There's a three-mile strip that runs along the...

Send us Fan Mail 💼 Getting Corpy Orders - A campaign for corporate girly eras. In this week's Baking it Down Podcast - Episode 167 - Getting Corpy Orders , Corrie wanted to switch from telling you to get into corporate orders and now tell you how to get corporate orders. Corporate orders are great - they have higher dollar amounts, bigger order totals, repetitive simple designs (hopefully),...

Send us Fan Mail  🙏 Ask and Ye Shall Receive - Because if you don't ask, the answer's no. In this week's Baking it Down Podcast - Episode 166 - Ask and Ye Shall Receive , we covered the unfortunate necessity to ask for what you want in business. For those of us who d-r-e-a-d rejection, not asking for what we need to get our business up and runnin' like a well-oiled machine is...

Send us Fan Mail 🔪 Taking a Stab at Collabs - The bake-down of a local collab. In this week's Baking it Down Podcast - Episode 165 - Stab at Collabs, Corrie took one for the team and signed up for a local vendor collab on Monday so she can give us the bake-down this week. And I think you'll like what she has to share with the classroom. Okay, so what's a local collab? If you'r...

Send us Fan Mail 🍗 Loss Leaders - How losing can help you win. In this week's Baking it Down Podcast - Episode 164 - Loss Leaders , we covered, well, what a loss leader is and how to implement it as a marketing strategy in your baking business.  💰 If you've been to Costco (formerly Price Club) anytime in the last 2 decades, you've seen (or smelled) their rotisserie chickens priced...

Send us Fan Mail 👨‍💻 Website 101 - An audit of twin2's website. We've been working on getting Corrie a new website 🕸 - and we got the barebones bits together - so we thought it'd be fun to audit an unfinished website on today's Baking it Down Podcast - Episode 163 .  The big takeaway is this: there are many website hosts + templates + themes + plugins. 💻 Find what works best...

Send us Fan Mail 🤑 Tags vs Tips - The bottom line is the bottom line. This week we cover a topic that can get some bakers into trouble - hiding in the bushes of their exes. Kidding - that was our mom , but the concept still applies when it comes to stalkin' our clients. The issue arises when we feel we're owed more than just the money we made for an order. As someone who loves to peek o...

Send us Fan Mail 🤝 Mmmmmm - A meeting framework (that works). About two years ago, Corrie and I started meeting (well, 😭 she was kicking and screaming) each Monday for what later became known as the 📅 M onday M orning M arketing M eeting with the M iracles. The MMMMM for short.  😕 Meetings can feel pointless unless they, well, have a point. And that's where meeting frameworks come in clut...

Send us Fan Mail 💸 Price vs Value Prop - Value is relative( ly easy to manipulate ). I was watching a YouTube video featuring a TedTalk where a salesman asks a member of the audience for their pen. He then asks how much the person bought the pen for. "Five dollars," the guy tells him. The salesman then asks if anyone in the audience wants to buy his newly acquired pen for $5 bucks. ✍️ T...

Send us Fan Mail 🥲 Excuse my Excuses - Don't cry unless you've tried ( everything ). This week's podcast is a deep dive into a post I made in the group earlier this week - the post regarding "woe is me" threads saying the cookie industry is done, pack it up kids, you don't gotta go home, but you can stay... in this kitchen. You see - that defeatist mentality ain&apos...

Send us Fan Mail 🤦‍♀ Comfy Mistakes - Getting comfortable with uncomfy mistakes. We had a (very) abbreviated podcast today - thanks to the door guys. 🚪 But in the few minutes we did get to chit-chat, we wanted to touch on "uncomfortable mistakes." 😿 Being bad at something sucks. It's no fun making mistakes. In fact, it feels like bad business acumen to make mistakes, right? I mea...

Send us Fan Mail ⭐ Deborah Deborah Deborah When you've not been seen, heard, or understood. Grab your popcorn - 🍿 we covered a buttery topic on today's podcast when a Canadian restaurant went viral for all the wrong review reasons. 🧈 Blaming Deborah in a now globally reaching door sign, Heirloom Restaurant closed its doors this April citing issues with... well, unhappy clients. 👨‍🍳...

Send us Fan Mail ⛔ Class is Canceled - What to do when you need to cancel cookie class. When you venture into the wild world of cookie classes, the last thing you want to do is consider canceling said cookie class. BUT - it's just a fact of life that even the most seasoned instructors will have to face a cookie class cancelation. Heck - we've been doing this for years now and it still h...

Send us Fan Mail 😡 Upsetspectations - How setting expectations up front can keep us outta hot water. Upsetspectations - the tongue-twister we came up with to describe what setting expectations as a baker and then not meeting them as a baker creates in your clients.  🛫 Listen - you're the one piloting the plane here, you get to set the expectations because likely your clients don't real...

Send us Fan Mail 🏡 Cottage Curb Appeal - How zhuzhing up your front lawn can increase sales. 🌼 Happy first day of spring! And with sunny skies (for some of us - ⛄ my apologies to y'all gettin' snow), it's time to consider that curb appeal - ya know, 👀 the stuff people are glancing at as they walk up to your house to snag their sweet treats. Ya see - marketing encompasses more th...

Send us Fan Mail 👎 Facebook Ouch-Tage - And what we can learn from Papa Zuck. I remember exactly where I was when it all happened... I was... sitting at my computer like I always am. I reached for my phone - only to realize, in horror, my access to the mighty blue thumbs-up app was no more. How was I supposed to post that absolutely hilarious baking meme (see bottom of email)?! Or... or... heart-...

Send us Fan Mail ✍️ Copy This - Copy Formulas for Beginners. 🗒 If you see a big blank space asking "What would you like to say" and your brain follows suit and also turns into a big blank space - copy formulas are you're new bestie.  🤔 First - what's copy ?  📑 Copy is any text you use to sell or persuade someone to take an action ( like buying cookies). So copy could be the c...

Send us Fan Mail 🎨 Hobby vs. Have To - And what Bob Ross has to say about it Okay okay - Corrie and I couldn't agree on the ✨ definition✨ of "hobby baker" since most of us are technically a hobby baker - but in reality - I don't consider filing business taxes, updating your LLC yearly registration, and tappin' a lawyer to check for a trademark anything remotely close to...

Send us Fan Mail 🪪 License to Delight - And what we can learn from $400 perfume.  Twin2 is back in her "Corporate Girly Era" with Neiman Marcus and "Patrick 2" - and here's what we learned from their customer experience manager that will help you delight your own customers all the way to the bank. Waiting up in the (fancy) corporate office of Neiman Marcus - a department...

Send us Fan Mail ☝️ I Adject...ive! - Using different words to sweeten the deal. Your business will live and die by the words you use - either words used to make more sales or words used unintentionally to make a sworn enemy whose new purpose in life is to drag you through all the local community groups.  *shudders* But in today's podcast, we're talking about words to sweeten the deal, d...

Send us Fan Mail 🪧 Branding Woes - The process to proceed with the perfect branding. If your commitment-averse (like yours truly), you'll find branding one of those long-term relationships you may eventually regret. So how do you build a brand when you're not sure of what you're building in the first place? Fair question. The answer? It's a tricky blend of approaches. Oh yeah...

Send us Fan Mail 👀 Peeky Blinders - When to Look and When to Look Away The typo was intentional ( this time) - 👀 it's a play on words when it comes to peeking over the proverbial fence of social media to see what our competition is up to.  🧠 But staring leads to comparing and that can be a real mind-trip wondering why the highlight reel of your nearest cookie competitor looks like they&apo...

Send us Fan Mail 🎁  G-i-v-e-a-w-a-y-s - What to Watch out for Choosin' a Winner. Giveaways - do you do them? If so, what do you need to watch out for? What should you give away? How do they enter? How do you make the post? How do you choose a winner? 🧠 Giveaways are tempting - I mean, who doesn't want free stuff? Marrying a giveaway to audience growth seems like a no-brainer - 👀 buuut...

Send us Fan Mail ☎️ Not All Leads Are Created Equal Let's define some words before we jump into this week's podcast topic: ✅ Lead : someone contacting you to secure a potential product or service ✅ Qualified Lead : a lead that has been vetted and is willing to pay your price or work with your availability ✅ Converted Lead : a lead that has turned into a sale, a sign-up, or a confirmat...

Send us Fan Mail 📍 Community Groups 101 - Creating Your Greatest Lead Source Community groups - you love them, you hate them, you love to hate them, you hate to love them - but they are a lead source powerhouse, and we're not ones to sit on the sidelines when it comes to making that dough (baking and monetary types).  So what happens when you get banned from a community group? Or when your c...